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Show Newspapers Best Advertising Media During these days of keen competition com-petition and when merchants are eager to stimulate sales, their methods of telling patrons what they have to sell have been brought cut in a conscientious study and survey by credited accountants in an eastern metroplis The results are interesting and show the trend of the buying public in the various methods used as an influence to attract ibuyers. Many buyers are adverse, it is pointed out, to admitting they are drawn by advertising, while others boldly demand what they see advertised, ad-vertised, and convince the' merchant his eff orts have been effective. Naturally, Na-turally, every merchant wants his wares before the public. His goods are for sale and' good merchants constantly find some means of placing their products, in some way, before the buying public. But the best way to stimulate sales and attract the most buyers has been challenged,, as a "result of surveys made. In a broad survey only recently completed in a large eastern city, where business competition is keen, various types of advertising formed form-ed the issue, and when presented jto secure reaction, questions were asked, and answers given as follows: Two questions were asked: 1. "What kind of advertising influences in-fluences you most in your buying?" buy-ing?" 2. "Which of the various types of advertising do you find most objectionable?" The answers were: 1. Theatre screen advertising is the poorest kind of all. . 2. Billboards and circulars were next poorest in rank. 3. Radio and direct mail are next in line. 4. Newspaper advertising was declared to be the most effective to the general public. 5. The survey found no direct sales resistance to newspaper advertising; ad-vertising; newspaper advertising sold more than .all other media combined. 6. Newspapers sell 56 per cent of all goods sold by advertising; all other media sold 44 per cent. 7. Sixty-four out of every 100 women ibuy from newspaper advertising; ad-vertising; 51 out of every 100 men are influenced the same way. 8. Two out of every 100 women buy from circulars, while 10 out of every 100 object to circulars. One out of every 100 men buy from circulars and 10 object. 9. Thirty of every 100 women object to billboards, and 42 out of every 100 object to theatre screen advertising. |