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Show . i :5Clf May 15. 1933 K 1 Time and again I am told by my own organization and by others. ! . that I penalize myself by quality. Friendly critics protest cur putting into the .V" can "twenty-year steel." They say such quality is not s"y; feSS the public dees not expect it; and that the public does net Know the difference anyway. kW But I know the difference. TlnownieaTTsees is not the car he drives he ' PS driv s he car which the engineer sees. The oar which , seen comprises beauty of design color and aUractive access all rL7rj desirable, of course. The best evidence that we thin ptfV ' are all found on the Ford V-8. .. nf f ,, hp est is the type of engine and its reliability, hm "rssirind body. r T :r:rt RJ given to safety factors; the steady development of comfort, ience and economy. These make the car. A Car Can be bUiU T alVf Tr'car to be a tEiM have neverlilt one. We want the basic material of our car to be m$ I dependable the day it is discarded as the day it is bou T hT cars built 15 years ago are still on the road. It costs more x L'V conscience. A-great many things could get by P rfec. , jf fforpnr But we would know . I MVS;r I. r ra -8 s car that I endorse without W hesitancy. -X . ! k . .hal Is in it. I -st our .nolo thirty repu a on I tt it It is oven better than our previous V-8 It is I"-'--, ... i I - back it up. I - I ' ' ' |