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Show -' - - - - 1 TIRE At Prices You Can Afford to Pay! We . are putting in a stock of Lasco Remolded Tires in all sizes and will be able to supply you with good tires At About 55 of the Cost of Regular Tires Call-in and'see these big values in tires and let us explain how it's possible to give you such good tires at lowest prices MILFORD AUTO CO. i Across the Street from the Postoffice The World's Most Interesting Magazine EVERY WEEK FROM WASHINGTON The Most Important Place in the World Local news you get it in your favorite home paper. But you cannot can-not be equally well informed on national and world affairs "without Pathfinder. Think of all that is going on! New industrial developments! develop-ments! The all-important agricultural situation! Acts of Congress! Governmental orders and a thousand other things! But how will this affect you personally THAT'S WHAT YOU'VE GOT TO KNOW. The trne inside story of what goes on at Washington; understandable understand-able and reliable information that is so hard to find; the maze of current happenings and fast changing conditions clearly analyzed and explained for you that is exactly what the Pathfinder will "give you.' By all means order Pathfinder with this paper in the club which we have arranged for your benefit. ORDER NOW? llfl THIS PAPER fJ0 BOTH ONE YEAR ONLY xmmm $2.50 regular guvs that's a peach gosh ! - - OF a CAR ouR N ' HOW MAMY TIMES Y DOCTOR'S GOT! ' r;,v WaS he ben I THIRTY HOW MUCH DOES Do'lI-5: TO YOUR. HOUSE A. TIMES HE CHANGE A - ' this MONTH y n. a visit --y q L- 'xl I oh NO! ONEY I i so mow rzrrzzr FVe doll.ar.S- T YA OWET (-IE MADE TH' ' HIM A OTHER TWENTY NINE- - jfjs l HUNER.D XZsJA CALLS TRYIN' I N PIFTy W VTCCOLLECT Newspaper Advertising vs. I I Billboard, Window Card j and Radio Advertising EE EE S Phil Hoffmann, editor of the , EE EE Oskaloosa (Iowa) Herald, savs: SEE 3 2 "Advertising over the radio, EE on the billboard, or in a store SSS window is much like the hit and EE SS run driver. It flares for the EE moment, then disappears in the SEE E mist and dust of the fleeing EE car. If you are quick enough EE S . to get the number you may find E the owner later, but in most SEE EE cases the phantom is gone for- EES ever. SEE EE "An advertisement in a newB- s EE paper is different. It is pre- SEE ES pared with an idea of truthful- EES ness and permanency. When EE E you see an advertisement in s EE your paper you do not have to EES E jump at conclusions or chase a ss EE vanishing specter. All you have SEE: g to do is to lay the paper aside EE and refer to the advertisement SEE as at your leisure and as often as S you please. The information is EE there in black and white, and EES you can even carry the message EE along with you in order that EE -eveiy detail may be carried out EE by the advertiser. . EEs EE "The advertisement on the EE : air is heard only by the com- E paratively few who happen to EE be listening at the time. The EE SS advertisement in the window or E on the fence is garbled by only EE EE a few passersby. An advertise- ment in a good paper covers the .EES EE field completely, going, into EE every home in its territory and SEE S staying there to visit intimately SJEj EE . " with the whole family." EE " EE 3 There Is No Substitute for NewspaperAdvertising! i g TililllllllillllllilllllllOliiW |