Milford News | 1929-02-22 | Page 7 | High Cost of Selling Burden on the Buyer

High Cost of Selling Eurden on the Buyer The demand for luxury even In the transaction of ordinary business, writes James Truslnw Adams In Harper's Har-per's Magazine, is adding tremendously tremen-dously to the overhead expense of doing do-ing it nnd so to the cost of goods or services. Salesmanship h.is become increasingly expensive. 1 vas recently recent-ly talking with a woman wno has an excellent salary (forming, of coarse, part of the overhead of her department) depart-ment) In one of the supposedly less extravagant shops. She complained of the expense she was under because of the high standard of salesmanship demanded by her customers. ' Fifteen years ago. she said. If she had dared to appear in the costly clothes the house now makes her wear she would have been promptly ills-charged. ills-charged. She has to go to the theaters, thea-ters, know the latest plays uud books, and be able to chat with her customers, custom-ers, not about her goods, hut socially by the hour. Her sales are splendid with prices according.