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Show The Shortest Thing in the World No, not a gnat's eyelash nor a mosquito's whisker PUBLIC MEMORY. You have been in business for fifty years and the people know about it. But they forget new customers cus-tomers are being born every minute and they grow up and have to be told. A NOTE TO MERCHANTS Unless you keep telling them by Advertising what you have to clT;;r them, the fellow who has only bc?n in business fifty weeks and who advertises intelligently will prove to you the truth of it. YOU MUST TELL THEM VO SELL THEM j v. I Ar r WAX Utah Telephone Users Place Daily Average of 4911 Long Distance Galls in 1928 Telephone "Traveling" Increases Daily One of the most important factors that made possible the recent reductions in Long Distance rates, effective February Feb-ruary 1. was the increased use of the service from day to day In 1923. for example, an average of 3430 long distance dis-tance calls were placed each day from various parts of the state. In 1928 the daily average In Utah was 4911. In 1923 an average of 24,590 calls to distant points originated each day in the entire Mountain States territory. In 1928 the number had increased to 31.819. If, under the latest schedule of rate reductions, the use of Long Distance continues to increase, it not only tells a story of the telephone's increasing value in your business and social life, but. unmistakably indicates a trowing Utah. A STATEMENT OF POLICY "Today, practically any one anywhere can talk by telephone tele-phone with any one else, anywhere in the country. Moreover, any one in the United States can now converse by telephone with any one In Great Britain, Canada, Cuba and the principal prin-cipal cities of Mexico." From an address by Walter S. Gilford. President, American Telephone and Telegraph Company. "Since this address, delivered by Mr. Gilford over a year afo, telephone service has been extended to twelve additional countries c) Europe.' F. H. Reid. President, The Mountain States Telephone and Telegraph Co. Yoar Telephone Connects With 27000.000 Others ' . rL ? V94 8MCWMtWttMMtM 9 fi b on 11 ' iiii I February Only- if i f . . ; .: iii; j J- - . i - this new ' ;;; ji HOTPOINT WAFFLE IRON I : It WITH TOGGLE SWITCH FOR ONLY ! III! j j One Dollar DownOne Dollar per 'Month j jj It THIS HIGHEST QUALITY HOTPOINT IRON CAN BE it TURNED ON OR OFF RIGHT AT THE TABLE. CALL ' $ OUR OFFICE NOW AND WE WILL DELIVER ONE. j ;j j ( I Telluride Power Company i;l |