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Show "Jazz Journalism" Is of the Past; Era of More Intelligent Press Here By KARL A. BICKEL, United Press Chief. The era of "jazz journalism" is over and a period of new and enormously enor-mously more productive and powerful journalism is setting in. New factors of great potency are at work upon the minds of the news con-' sumers of America. The World war was one of these forces. For the first few years after the war the youth of America wanted, above everything else, to forget the war. But a change is everywhere apparent. Today the man who was overseas is beginning to interpret the news he reads in the American press from abroad in the light of his own experiences willi the people he came in contact with while abroad. And he is a new and verj definitely interested consumer of foreign information. The editor no longer has to fear that his newspaper will be too in telligent for his readers. If he is really wise, his fear will be that he won't be able to keep his paper intelligent enough. The age of the jazz newspaper is over. You can't sell bonds, grand pianos and automobiles in a cabaret and you can't sell advertised goods in a newspaper permeated with the artificial high-powered, hopped-up atmosphere of the cabaret. When a newspaper reader is seek ing primarily amusement, shock, emotional thrill, he is-.not in the mood to think of purchasing a home or a new pafr of shoes. |