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Show Typical Motorlf Summtr Camp. . VACATION TOURS ' BY AUTOMOBILE Immense Amount of Money Will Be Spent This Year by Motorists. More than forty-four million people, ever a third of the cation, will take yacation motor tours during 192S and Will spend the staggering sum of three and a half billion dollar?, according to preliminary estimates of this year's motor tourist business made by the touring bureau of the Chicago Motor club. The Chicago Motor club's estimate for 1028 is based on a detailed study of figures for the 1927 season, with an allowance of 10 per cent increase for this year, which is about the normal nor-mal annual growth in the gigantic Industry In-dustry of motor touring over the past few years. Annual Vacation Movement. Approximately forty million people, In ten million cars, took to the winding wind-ing ribbons of paved highways and into in-to the byways for their vacations last year, the Chicago Motor club declares. "One of the most Impressive and Important Im-portant features of the motor tourist business in 1927," says' the Chicago Motor club, "was the trend away from the tourist camps and toward the hotels ho-tels and tourist homes catering to motorists. mo-torists. The latter enjoyed a heavier business than in the previous year, despite weather conditions that somewhat some-what handicapped the annual vacation movement. In this trend, amounting to an increase of 12 per cent in business, busi-ness, is seen a clear indication of the position of the resort hotel as a permanent per-manent fixture In the rest and play life of the motorist?. "The figures for last year show that 29,000,000 people in 7,250,000 cars patronized hotels and tourist homes. On the basis of last year's figures, the i . I total of this class of motorists should soar to 32,000,000 this year. "Figuring four people to a car and' allowing each occupant an expenditure expendi-ture of $7.50 a day, for an average period of ten days, the army of motorists motor-ists patronizing hotels and resorts would spend nearly two and a half billion bil-lion dollars in 1028. "Wandering in gypsy fashion, lured by climate, scenery and history, more than 11,000,000 campers used their cars lust year for vacations. The caravan car-avan numbered about 2,750.000 automobiles, auto-mobiles, including house car? fitted out for housekeeping and as trailers. This would justify the estimate that more than 12,000,000 campers will use over 3,000,000 pleasure cars to visit the great outdoors this year. "The camper spends three times as long away from home as the hotel tourist and on a basis of $3.30 per day, per person, nearly a billion and a quarter dollars will be left along the gasoline trail by this class of motorist. mo-torist. "These tentative estimates for 1928 may appear large, but they are In reality conservative and are based strictly on the figures for the past few years and the normal growth that each j year has brought." Two Important Factors. Two factors, according to the Chicago Chi-cago Motor club, which handled 250,-000 250,-000 tours la?t year, are playing a predominant pre-dominant part in the development of America's motor tourist business, namely, the establishment of standardized standard-ized motoring services throughout the country and ttie growing appreciation of the importance of the motor tourist caravan as a creator of community growth and prosperity. The statement state-ment concluded : "All over the country, America Is preparing for an unprecedented year in motor tourist travel. Thousands who stayed at home in 1927, due to the cool weather that hung over the nation na-tion in the summer months, plan to take to the open road during the present pres-ent year and to spend more time touring." |