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Show CHEVROLET HOLDS DEMONSTRATIONS WEEK OF DISPLAY ALL OVER COUNTRY is mi; success Ton thous.nnr Chevrolet dealers in every part of the country, assisted by more than 20,000 salesmen, participated par-ticipated in National Demonstration Week, the result being that hundreds of thousands of persons experienced without obligation their first rides in the new Chevrolet six. Although it was the first time the company had undertaken a project of this sort, sales executives, busing their opinion on the enthusiastic reports re-ports of dealers and salesmen, have already judged it as overwhelmingly overwhelming-ly successful. Demonstration week began simultaneously simul-taneously in every city, town and hamlet of the country in which a Chevrolet dealer is located. Dealers arranged special mechanical displays in their salesrooms. In all cases the demonstration rides led over routes chosen to bring out every performances perform-ances of the new six. In metropolitan centers the remarkable remark-able acceleration of the new car was demonstrated. Its unusual speed was displayed on the highways. Rough w. roads were traversed to prove the car's riding ease. In like fashion its ability to climb hills, the thorough and quiet cleverage of its four wheel brakes and its economy of operation were emphasized. In short, none of the many sensational performance features of the new car were overlooked over-looked in these comprehensive demonstrations. dem-onstrations. The various Chevrolet assembly plants of the country lent their fullest full-est co-operation. A splendid instance of this was revealed in Detroit where each of the city's 560 salesmen were ' in possession of individual cars thru-out thru-out the week. 1 R. H. Grant, vice president in charge of sales, lauded the success of the undertaking. "For weeks enthusiastic owners of the new sixes have been letting us know how well they consider our new product," he said. "Naturally this made us feel that the more people who could experience first hand the many advanced features of the new Chevrolet six, easier would be the task of our selling organization. In other words, we feel the new Chevrolet Chev-rolet six is its own best salesman. "We felt that there were thousands thous-ands who realized that Chevrolet had "V accomplished an epoch making achievement in offering a splendid six cylinder car at practically the ..a me price as we asked for our former form-er four cylinder mode! These people, peo-ple, we felt, would L interested in seeing for themselvi. what a remarkably re-markably fine product uur new car it. It was to accomodate hese thousand of interested persons that Demonstration Demon-stration Week was sponsored by the company." |
