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Show In spite of the fact that it seems hard to get the commercial commer-cial interests of the bnsiness centers of Utah interested in the All-year-round Auto Route to Southern California, it looks like Southern Utah and California were going to make the road a go, and bring it into popularity as the most feasible and picturesque pic-turesque route to travel. We hope they do. It means thousands of dollars spent by tiurests in passing thru Utah, it gives the tourist a much milder mild-er climate to pass thru and brings him in .touch with some of the grandest and most geor-geous geor-geous scenery in the world, and it materially aids -in the promotion promo-tion of better roads for our own people to travel. The advertising manager of one of the biggest mail-order houses in the country, in a talk before members of an advertising advertis-ing club recently gave some interesting in-teresting information on how they secured much of their business. busi-ness. He said: "We have a bureau whose duty is to read each week the county newspapers from all over country. There is not a paper of any consequence in our trade territory that our bureau does not get. This bureau looks over these papers and when we find a town where the merchants are not advertising in 1 the local paper, pa-per, we immediately flood that territory with our literature. It always brings results far in excess of the same effort put forth in territory where local merchants use their local paper. " Local merchants can kill much of the business of these foreign competitors by advertising regularly re-gularly in The Call.-Mt. Pleasant Pleas-ant Pyramid. |