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Show WAY TO SUCCESS AND HONOR Co-Operation Is Strictly Business Proposition Prop-osition With Object of Securing Consumer's Money. Why does a man who can readily top the markets with his farm products, prod-ucts, join a group of less fortunate farmers and forego his selling advantage advan-tage for the common good? The answer is. of course, that he doesn't. And therein lies the grave of many a co-operative enterprise, good In theory, the-ory, failing only In the essential matter mat-ter of getting men to "stick." Co-operatives have to face the stiff fact that co-operation is a business matter, undertaken In order to secure a greater share of the consumer's dollar. dol-lar. The men who go into a co-operative venture and lose, go out again. Whatever may be said for that course of action it is quite understandable. Altruism is one of the most flaunted and least bankable of all co-operative assets. Watch the ventures that succeed They are those founded upon a general gen-eral need, that follow established business principles, that expect no un-paid-for-favors that make good management man-agement and a net profit the tests of success. Of such cooperative enterprises there are many Instances, and their success leads to a friendlier ad broader community life. By choosing choos-ing such co-operatives as a model those starting new associations can find the way to success and honor. Farm. Stock and Home. |
