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Show Need of Revision Of Utah Road Maps I have before me the road map of the State Road Commission of Utah, showing in Millard county a lake named "Swan Lake," and another an-other named "Salt Lake," but no water named "Clear Lake," even tho a State project is located on it. First, there hasn't been a Swan Lake for years and years; it is now a farm, with no visible eviden ces of ever having been a lake. Second, "Salt Lake" is Clear Lake, far from saltiness, fed by a spring. Then another map before me gives giv-es "Blue Lake." Map makers have copied the o-riginal o-riginal error. Let me illustrate what the effects ef-fects of these errors are to advertising adver-tising Utah: , Case No. 1- A few years ago Mrs. J. C. Juhl was dumfounded to have a man drive up in a car with a boat fastened on top who said, "Madam, can you direct me to Blue Lake?" "Why man, you're standing on it. This farm is it." Lengthy explanations followed, and the man blamed the official road map, and all connected with it, winding up in disgust "Fine advertising for a state!" Case No. 2:Night before last Mrs. Steele, proprietor of the Pahvant Hotel called me on the 'phone, to inquire: "Mr. Beckwith, where is Salt Lake?" "Little Salt Lake is by Parowan." "But it is named as right here. A man just showed me." "Oh, you have one of those error maps all errors, with Salt Lake and Swan Lake lots of lakes, 'n maybe Blue Lake, too." "Well, the man is at my hotel, with a boat on his car, to go fishing. fish-ing. Give me information." x So again explanations. And in this second case, the man was as angry as could be, led by false information, in-formation, and properly laid the blame on the map. Now that is not the way to advertise ad-vertise Utah induce a man to come long distances to fish on a farm! Both disgusted, and both men blamed the official literature of Utah. Both men inquired immediately im-mediately the shortest way to get out of Millard. There is need of revision of our road maps. |