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Show TO THE CUSTOMERS I Sj of tte Utah Power & Light Co. II II . , In a.business such as ours-that of supplying electric ser- vice to a large and growing territory-the good will and co- operation of our customers is essential to our success. II . . Fr this reason we want you, as one of our customers, to II ' Pe intere;ted,not only in the quality of service you receive, but I ?,ave thc de0Pe1' interest which participation in the earnings II Jhe, ?oi;i?ora.t10" Wl11 bring. In short, we want you to become I a stockholder m the Company. During the past year or more I I we ve fetlfc a great deal of pride and gratification in observ- ing th extent to which our customers have acquired an own- ership .in 1S Company through the purchase of our Preferred Stock in the open market. I 1 I I The aggregate par value of this stock now owned by the I residents of the territory served by us is over $1,300,000. This I I not only clearly indicates that our customers are taking an I active and material interest in this home institution, but it I I also indicates the confidence the men who are personally famil- I I iar with the growth and future possibilities of the Utah Power I I & Light Company have in the Preferred Stock of the Company I I as a safe and profitable investment. I I Unusual Savings and Investment Opportunity I I We feel, therefore, that the announcement we are now I I able to make relative to the purchasing of the Preferred Stock I I of the Utah Power & Light Company will prove exeremely in- I I teresting to a very large number of our customers. I To secure a more general distribution of our stock among I the residents of the large and growing territory served by our I lines and especially to permit our own customers to become financially interested in their public service corporation we ) fQl are now for the first time offering Preferred Stock direct to "M our customers on a cash and on a partial pnynent plan. This stock is UTAH POWER & LIGHT COMPANY I 7 per cent Cumulative Preferred Stock, of the par value of I $100 a share. I You may buy the stock for cash or on the time pay- I ment plan. I TERMS OF OFFERING I l'UW NO. 1. 1'1-AX XO. 2. I (Time Payment) (Citsb Payment) Under tills ilau you inny buy.nny ... i... number of slimes up to 25, paying Under tbls plan you tuny buy as I many slmres of tlio Preferred Stock slmro encb inantli until tbo pur- as you desire, tbe price being $100 clmse price of $100 ier sl.are is paid up; tbo final payment to Include per sbare, plus accrued dividend to nccruwi dividend from tbe lost pre- I date of payment, ceding dividend date. Interest at the rate of G per cent per annum will be al- I lowed and paid quarterly by the Company to the purchaser on all partial payments. If you purchase stock on this time pay- ment plan you have the option of withdrawing all partial pay- ments (including unpaid interest thereon i,'. the rate of 6 per I cent per annum) on ten day's notice at any time prior to the I date of final payment. On the other hand, you may pay up I your stock in full at any time during the time-payment period. I Your stock certificate carrying the regular 7 per cent per I annum dividend will be delivered to you when final payment I is made. I The Investment I ' - Dividends at the rate of 7 per cent per annum have been regularly paid since the organization of the Company, and tho 1 I j constantly increasing volume of its business affords every pos- I I WM sible assurance that this favorable showing will be continued. I fjl I - 11 The Company furnishes electric light and power service I ! in more than 150 communities, including Salt Lake City, Ogden, j ijl Proyo, Logan, Park City, American Fork, Eureka, Bingham and I Hl Lehi, Utah; and Idaho Falls, Rexburg, Preston and Montpclier, U '' Idaho; and gas service in Odgcn, Utah. Through its Colorado M tffl subsidary, The Western Colorado Power Company, the Com- M ( pany supplies electric lights and power service to Durango, H Kl Montrose, Ouray, Delta and other communities in Southwestern 1 I 111 Colorado. 1 m j-j The Company operates in a country of mines, mills, fac- I k rl tories, farms and homes, and this well diversified market in- il sures a staple and steadily increasing demand for the Com- I hfl pany's product. In addition to supplying current for lighting I I ! and miscellaneous service in the many communities served, the I I sfl Company and its operating subsidiary have many important I PI long-term contracts for the sale of large amounts of power. & The Company's holdings constitute one of the largest and finest I electric service properties in the entire country. More than I M 61,000 customers are served and the total population of thc I jH Company's territory in southeastern Idaho, northern and central I !H Utah and western Colorado is estimated at 290,000. I j Working Together I H For twelve months ended July, 1917, the Company ex- I JH pended for construction and operating wages only, in the terri- I HH tories served, $2,339,062. Taxes paid for the year 1916 amount- WM ed to .$262,126. The constant extension, reconstruction and re- I I 41 pair work throughout our territory calls for the purchase of E I fll many supplies, and these supplies and materials are purchased I -M from local dealers whenever possible. 13 !H Therefore, when we say that our growth and welfare is B Sl closely interwoven with the development of each city, town and I 11 rural community we serve, we but state a fact that must be I PH entirely obvious to every thinking person. I 9 An increase in the number of customers who own our Pre- I f erred Stock will mean that with the combination of dividend I j H disbursements, wages, taxes and purchases of supplies and ma- I jJ terials an ever increasing amount of our earnings will be dis- I rH tributcd in this home territory. I 9H To the man whose investments must be made from his I 'I monthly savings, the opportunity is most unusual. In purchas- I ' ing under this partial payment plan, the customer is establish- I fl ing a savings-investment account which offers most attractive I "fl advantages. I Where You Can Buy the Stock I Ijj You may secure full information regarding the Preferred I Ifl Stock or you may make your actual purchase of this stock ifl at any of our stores and offices, in all communities served. Any I H employee of the Company will be glad to give you all the in- I jfl formation you wish regarding the stock and the two plans under I which it is now offered you. I M Upon request at any of our offices or of any employee we I I fl shall be glad to mail you a letter containing not only complete I I information regarding the Preferred Stock, but the properties 1 I and holdings of the Utah Power & Light Company. I II j Utah Power & Light Co. SSL I I I I Directors I B I' I T R Cutler c E' Groesbeclc John M. Hayes D. C. Jackling I B cosf!" W. s'. SIk R J.'M- ll H- Fa-nsworth C. W. Nib.o, , ,r G. B. ThmaS G. G. WrW I |