OCR Text |
Show IJ The advertising proposition all re- ! if solves Itself into this: People In join & community ate thinking about our IB goods this vci) minute. The) need Hb ' them and vll Iniv tomouow. Vou PJl need not attempt toiouse theli lutei- IB , est by bimic methods, for they ate Pfl, Intciested ahead). What the public B' wants of vou is a clear statement of H: what j ou Inve to oiler. That state- Rf ment ma) be long oi shoit. It noth- Vi Ing more than a price it helps in mak- PB ing decisions. Simply say what there Is M to sa) in your favor. Say It briefly If fl'l possible. Say no inoi c. Say It through im,it the newspapers and keej) everlastingly everlasting-ly at It. No business was ever adver-rlsed adver-rlsed so extensively that It would carry itself by the momentum It had attained. The fastest expiess train B stops aftei awhile If the steam is cut fl js oil unless it is going down hill all the v wny- - |