OCR Text |
Show , . , I ; GENTLE ' JIBES B I H; Modesty ceases to bo a virtue when it comes to being nfrnid to put your i , name and business before tho public. H" I "Wornon make better advertisers H than men because thoy like to talk about themselves. At that wo'ro for ' i them. Mn B j The fellow who moans around that ' his newspaper is no good for ndver- ' Using is generally frozen with fear H when his competitor starts using it. B If a man advertised his businoss B sufficiently he wouldn't bo taking his H . - spite out on his wife so often. She v .can't help it because business is poor. l If you believe regular advertising r is. too expensive, for tho sake? of your business, flirt with tho head clerk. At I a ft! least do something to start people talking and show you'vo got some pep loft. Tho reason many store-keepors never wash their windows is probably prob-ably because they'ro afraid someone might walk through them the next day. Why thoy never ndvortiso has never been answered. Trying to run a business without advertising is tho same as hanging your front door so it will come open only hnlf way. Tho best luck that could como to you would bo to have some ono tear it off tho hinges. Newspaper and magazine advertising advertis-ing is conceded by the experts of publicity pub-licity to bo productive of the surest and most profitable results. There oro, of course other well known avenues ave-nues of advertising thnt are -proven sources of additional business but you always find the large advertisers using us-ing newspi.per and magazine space for tho bulk of their publicity. Real advertising embraces a strong news vnluo and therefore its hofno should be in tho columns of your newspaper for otherwise it is out of place. If the bird who sets and frets and sighs, Because of business bum, Would start at onco to ndvertise, With n largo and goodly sum, He'd find his store filled up with trade And smiles replace his frown. And the boob who advertising flayed, He'd feci like knocking down. For tho tinkling dollar's music. Is sweet to a fellow's cars, With business shot to thunder, . And filled with doubts and fears, And it makes a foolish fellow, Who thought himself so wise, To take a solemn, binding oath To forever advertse. Exchange. |