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Show Catholic Paper and the Advertiser. The revenue of course comes from the advertising. Advertising comes from the belief of the merchant that the paper has readers who form a purchasing pur-chasing class. Catholic influence, religious re-ligious and social, makes and keeps homes. That is what it is here for. Marriage and the bringing up of children chil-dren cause more shopping than any other incident of human life, and both marriage and child rearing are the special functions which are deliberate ly, perennially and successfully fos'-tered fos'-tered and promoted among Catholics The merchants know this from' happy experience; they testify to their; understanding under-standing of it by advertising in the paper which goes" into the Catholic homes that are. and shall be. It should be a matter, of more, than inere.curii osity for our readers to note what merchants do and what do not show at once their shrewdness and their good feeling in this way. It should be-a matter of pride and of graciousness with Catholics to make a point of giving giv-ing such merchants the preferences They have the best stores in the city. Just notice which they are and govern yourselves accordingly. |