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Show IITI M.iiMWOCM TOBACCO CO. tr1""' 4 With what youVe been hearing about smoking these days, you probably wonder sometimes why you smoke at all. Yet you enjoy it. Because smoking a cigarette can be one of those rare and pleasurable private moments. And the chances are you dont want to give up any of that. Which brings us to Vantage. Vantage is the cigarette for people who dont entertain the idea of giving up cigarettes because they find cigarettes too entertaining. Vantage is the cigarette for people who have come to realize that most cigarettes that give them the flavor they want also give them a lot of the tar and the nicotine that they may not want. Vantage is the cigarette for people whove found that most low tar cigarettes dont give them anything at all. The thing that makes Vantage special is that its filter is based on a new design concept that gives smokers the flavor of a fulhflavor cigarette without anywhere near the tar and nicotine. Now we dont want to suggest that Vantage is the lowest tar and nicotine cigarette youll find. It isnt. But it sure is the lowest one that will give you enjoyment. And thats why you smoke. Right? Warning: The Surgeon General Has Determined That Cigarene Smoking Is Dangerous to Your Health. Kilter and Menthol-- . 12 mg. W. 0.9 mg.nicotine-a- v. per cigarette, FTC Report Aug. 72. 23 |