Show Significant majority rates MERIT taste to g equal or better high tars tmn-leadin- iv Smoker Research Conclusive Nationwide tests with thousands of smokers continue to confirm the MERIT breakthrough in key areas of taste ease of switch and ability to satisfy long term Blind Taste Tests: In tests where brand identity was concealed a significant majority of smokers rated the taste of low tar MERIT equal to— or better than— leading high tar brands Even cigarettes having twice the tar! Smoker Preference: Among the 95 of smokers stating a preference © Philip Morris Inc the MERIT low tar good taste combination was favored 3 to I over high tar leaders when tar levels were atm MERIT Filter revealed! Satisfaction: In the latest survey of former high tar smokers who have switched to MERIT 9 out of 10 reported they continue to enjoy smoking are glad they switched and g report MERIT is the low tar they’ve ever tried e MERIT is the proven to high tar smoking And you can taste it Long-Ter- m I best-tastin- alter-nativ- 1980 Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health Kings: 8 mg ‘’tar" 06 mg nicotine— 100's Reg: 10 mg "tar” 07 mg nicotine-100- ’s Men: 11 mg"tar:'08 mg nicotine av per cigarette FTC Report Dec!79 ir Kings & 100 |