Show Vidal Sassoon To Enter Talk Show Derby 1980 10 August Sunday j I j f NEW YORK (AP) — Not too many weeks ago entertainer John Davidson joined Phil Donahue Dinah Shore Merv Griffin Mike Douglas and David Letterman in that escalat- ing competition to woo the TV talk show fan Come Sept 8 Vidal Sassoon probably bestknown to most of America for the chain of hair- styling salons that bears his name enters the derby with a show called “Your New Day” In fact Sassoon probably has spent as much time in television in the last few years as he has g in though his exposure on the tube as been confined largely to Southern California d The scramble for audience is not as as it would appear Group W Productions for instance dropped Douglas in favor of Davidson in an effort to appeal to younger o j f f hair-stylin- 5 disor-ganize- WESTERN COMEDY — Goldie Hawn George Segal star as a dance hall girl and a con artist who flee across the West with money lost by a gang of careless bank robbers in ‘‘The Duchess PATIO ROOMS and the Dirtwater comedy on NBC-TV- Fox” an ’s Big Event tonight peat) 7-- adventure-an- d The Sunday Night 9 pm NYT (re-- Check your chances of getting as© g breast cancer 9’xl4’ Patio Room up to 60 Aluminum Patio Covers Add a Smart Stylish Dimension to Outdoor Living at Home Cancer can attack anyone But some people live with a higher risk of developing cancer than others However the earlier the diagnosis the better the chances of cure LESS THAN CONVENTIONAL CONSTRUCTION Free Estimates Financing Available Deal Direct With Owners Knowing about cancer is a first step in 10x20 curing it As Low As Over 40 and have close relatives who $599 Installed had breast cancer Had a Efelyl breast operation Have a lump or nipple discharge KeqdThe Classified or L American Cancer Society K A '"H self-hel- ! J i I p- f ‘ 1: ss day-to-da- half-hou- start of prime-tim- e In any case there is no indication that programmers believe they have reached the audi- 'KaVTCF f 90-minu- te shows Most major markets now follow the network morning programs with local take-off- s like “Good Morning New York” on ABC’s flagship station And there has been a recent proliferation of shows like Group W’s “PM Magazine” series broadcast in the r before the ¥ For Best Results ' sit-dow- self-awarene- Limited Time OFFER! A Room For All Seasons viewers Douglas is back this season anyway with a new syndication arrangement Toni Tennille of the Captain and Tennille recording team will have her own show soon with the target there the audience that some TV people believe Miss Shore has outgrown NBC’s “David Letterman Show” is aimed meanwhile at a young audience and one interested in comedy in the morning Letterman’s program stumbled out of the starting blocks in June and will be cut from 90 minutes to an hour beginning Monday Sassoon’s “Your New Day” is unique in sev- eral respects perhaps most prominently in its half-hou- r regular format Unlike much nof the competition which relies heavily on interviews with an interlude of entertainment show “Your now and then in a 60-New Day” is segmented with regular type features Most Mondays for instance the format will include “Shaping Up” discussions on fitness exercise nutrition and diet a celebrity inter- view and “Family Forum” with experts dis- cussing child psychology sex therapy marriage and counseling and legal affairs Sassoon and his guests then will take ques- tions from the audience And to conclude the show the host will bring back a woman chosen from the audience the previous Friday to be given a new look in hair make-u- p and fashion Sassoon calls the program “your energy and show ’ ’ and energy is something the man knows a good deal about says Jordan Ringel executive producer of the series with Stanley Moger for SFM Media Corp “This is a man who exercises every day He’s into health You sit up straighter when you’re with him” Ringel says “There’s nobody around him who’s got a tummy He’s got that special kind of influence” The show is quite obviously aimed at young women though Ringel says many segments will appeal to men too “We’ll have a lot of demonstrations on how to do things a lot of practical advice” he says “and not too much showbiz We’ll have the celebrity interviews but they won’t be there to talk about their latest movies” y The format is designed to include a of more serious nature toward the first topics of the week with lighter segments on food and people and fashion as the weekend approaches One segment scheduled for Fridays is called “Psychic Phenomenon” — with subjects like astrology psychics party conversation and new products What all this means is nearly nonstop informational programming during the day for much of the country — beginning with shows like “Today” on NBC and “Good Morning America” on ABC and continuing until late in the afternoon with both network and syndicated talk ence saturation point with informational j ) j i |