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Show On Sundays TryaNooner Includes small TV sports Coftee, tea, milk, or soft drink and your choice of a sundae or sherbet for dessert shoot-o- ut by Howard Rosenberg Los Angeles Times Writer Its basketball, NBA versus NCAA, pros versus collegians, CBS versus NBC, Brent Musberger, Hot Rod Hundley and Bill Russell versus Dick Enberg, Billy Packer and A1 McGuire. Three on three. No contest rout. Esthetically, NBC in a CBS AND THE pros this season have a new time slot and special attractions in Magic Johnson and Larry Byrd. And CBS has hired Russell to help clog NBC as he once clogged the middle for the Boston Celtics. CBS presumable feels that the addition of Russell, with Musberger and Hundley, gives its announcing team the kind of mouth power to match NBCs Enberg, Packer and McGuire, who also can be heard on NBCs Saturday NCAA telecasts. slam-dunkin- g show-stoppin- The CBS trio could be one of the best declares braodcasting teams ever, And Bill Russell Chuck Milton. Uh-hu- is Toulouse-Lautre- Forgive Milton's enthusiasm. He is, after all. executive director of NBA on job that in past seasons was equivalent to steering the Titanic. CBS. a Meanwhile, its true that Nielsen ratings for CBSs pro telecasts are improved from last season. Its first two telecasts averaged a 22 percent audience share, compared with NBCs 16 percent, and overnight ratings for Sundays network matchup shows CBS topping NBC in Los Angeles and New York and losing in Chicago. All three cities have NBA teams. IF PRO BASKETBALL doesnt beat college in New York, Chicago and Los Angeles, theyre in trouble, growled Don Ohlmeyer. NBC Sports executive producer Besides, he added, I dont really give a about ratings." Uh-hu- h And A1 special series of luncheon treats for you to savour . Youll get good mood, good food, and more of both than your bucks usually buy. A - HOLLYWOOD TVs big sports shootout is now happening on Sundays. McGuire is Hamlet. A possible reason for the NBAs improved showing is its new time, head to head with NBCs college telecasts, head start eliminating the that NBC once had Were following a football habit (10 a m telecasts), which is what we should have been doing all along, says Milton Why anyone would prefer the pro is inexplicable to me. Individual pro games are rendered almost meaningless by the telecasts to the collegians NBAs exhausting regular schedule, which is played to eliminate only a few teams. Also, scoring is too cheap in the NBA and the players so expensive that even bench warmers can afford valets CBS CAN CHANGE time slots, but it cannot alter the NBA schedule or the image of pro players as Rolls Royced. diamond-pinkied- . spoiled, oversensitive rich kids Asks Ohlmeyer: "How do you have empathy for a guy who gets 1650,000 a year and feels unwanted? Will Russell help CBS NO COMMENT FROM Ohlmeyer. who was at ABC Sports when that network had the NBA and Russell was on its telecast team. However, another network sports official who worked closely with Russell, says, Bill has a great laugh, and thats all. 2080 W. North Temple, S.L.C. 282 West 7200 South, Midvale koppeR kitchen RESTAURANT Well, not quite all The former Celtic great and Seattle coach also has experience and a sense of humor, notes Milton of CBS Unfortunately, however, about the only clear sound emerging from Russells mouth is that laugh, usually in response to his own jokes. Russell is a blurry, fuzzy talker. He has information to give, but it all comes out in a mumble. ON NBC, THINGS Wi I 6 a m 12 midnight Daily are very much different Put a ceiling on heating costs "He blocked that with his armpit! That was McGuire responding one Sunday to a sensational block by Virginias Ralph Sampson against Ohio State. Our sports vocabulary has been enriched by a host of McGuireisms Pig men like Sampson are skyscrapers. Fancy play is "French pastry," something McGuire will never be accused of. McGuire is the A1 Capone of sports-castinassassinating the language while becoming the second funniest performer (Johnny Carson rates the edge because he has writers) on NBC ENBERG, THE talented announcer. Packer, the sound basketball man, and McGuire the Brooklyn street talker, comprise a wonderful broadcast eeam. I told em I wanted em to be themselves. says Ohlmeyer And that meant squabbling on the air Packer and McGuire are unmatched sconces. Billy is always on the side of calm and reserve. says Ohlmeyer. "A1 is in there flailing away. DURING THAT SUNDAY GAME, while Packer was attempting to explain a questionable move by the Virginia coach, McGuire was saying flatly that the move blew the game. How much can you stand to pay in utility bills before you insulate? Rates are going up again. Heres a limited opportunity to cut your heating costs now and in the future. All Attic Insulation 10 off nothing down 13 months to pay Sow interest Oiler ends February 29 7.9 SO Y Call ILUAMS INSULATION 268-457- 9 248 East 3900 South We keep our word. You keep the savings. The Salt Lake TV McGuire explained his philosophy to Enberg and Packer: I cant be your friend and your flatterer too." Yes, McGuire is a philosopher "The best he exthing about a freshman, pounded, mentally sitting under a fig tree, is "they become sophomores. THE bias against an Eastern manner" which ABC Sports president Roone Arledge thinks is behind some of the criticism of Howard Cosell obviously doesn't apply to McGuire, the St Johns alumnus and former Marquette coach He is a top figure in sportscasting In fact, you might even call him a skyscraper 0 10, 1980 |