Show ON A LAXATIVE ftlERRY-GO-ROUN- D? -- JAKE NR s33 N MM TO-NIG- TOMORROW ALRIGHT I SPARKLING BRIGHT I Searching for effective overnight relief? Try Nt tonight! You’ll know why millions use it with utmost confidence and til works overnight gently aids the function of elimination with no restlessness or sudden necessity Nt is an laxative that gives easy relief all-vegeta- VS s M MM £ 3 3 S jr An expert reveals the magic combination for r completing that prize jingle or those “25 words or less” 3 3 t help you feet better and look better! By STANLEY ARNOLD Don’t bo wooden! I 1 ! Wooden people never change their minds What was good enough for grandma is good enough for them They prefer flannel petticoats and external sanitary pads shun nail polish They are often more to be pitied than censured Nhumoii f ALL VEGETABLE B Stanley Arnold an independent LAXATIVE executive for the past several years probably knows more about winning contest jackpots than anyone else in this specialized field He has successfully staged nationwide contests with prizes as unusual as an island in the British Empire shares in every company listed on the Stock Exchange and a summer vacation in the resort palace of the president of France A former supermarket executive and advertising promotion man Arnold began early in his career to earn a reputation for creating ideas that sell Today as a contest consultant he draws clients from here and abroad All ofi them are looking for bigger and better contest ideas —which Stanley Arnold is quite willing to supply OILY SKIN 3 TO CHECK 3 Don’t pick scratch squeeze or merely “cover them up" Doctors know that acne or pimples are caused by the germ called the acne bacillus These germs invade 3 overactive oil glands in the skin cause blackheads and pus pockets contest-promoti- on M M MS 3Ml then your skin “breaks out” 3 What's needed is (1) to dry up 3 the excessive oil that collects on skin (2) to destroy acne germs on the skin and (3) to stop itching and Ml irritation so pimples can heal A doctor’s formula liquid Zemo action also 3Ml has this effective 3 keeps skin looking c leaner! Get liquid Zemo Ointment too In regular and extra strength To save-- buy the large sizes of Zemo 3 3-w- ay points Don’t pick the obvious phrase right off though because judges discard entries that correspond too closely to the norm in order to avoid ties Remember You’re Writing a Testimonial anThe sponsor wants a swer that indicates the contestant knows 'and uses the product and that what the contestant says can make others use the product too prize-winni- Work with Words Rhyme comparisons contrasts repetition analogies word play — these are the icing on the cake that can win prizes by the baker’s dozen Llost Important Follow the Rules ‘ are always interested when they People I’m a “contest expert” I can almost guess their first remark to me: 3 ETTIHG DOES mms MAKE YOU OLD i GDpC 1 Think for yourself! No one else can ever make your decisions for you No one can ever order you to try Tampax® internal sanitary protection We merely ask that you look at Tampax calmly coolly —withoyt prejudice Talk to friends Talk to older women Talk to your doctor if you wish Find out if they don’t agree that Tampax is normal natural and nicer What Tampax does for its users is all but do away with differences in das of the month It’s invisible in prace Unfelt Prevents odor from forming Ends disposal problems Carries readily in purse or pocket But —is Tampax really easy to insert and change? Again— talk to users Their views will surely help you think for yourself Tampax is available in a choice of 3 absorbency sizes: Regular Super and Junior —wherever such products are sold TAMPAX SSass I win one of those big prizes?” disappoint them by saying I any sure way But I can set formulas used by judges to grade entries One follows this pattern: “How can I have to don’t know down some FEEL Thousands are now discovering how much stronger and better they can feel by combating ordinary Kidney or Bladder Irritations These irritations often occur after 33 and may make you tense and nervous from too frequent burning or itching urination both day and night Secondarily you may lose sleep and suffer from Headaches Backache and feel old tired depressed In such irritation CYSTEX usually brings fast relaxing comfort by curbing irritating germs in strong acid urine and by giving analgesic pain relief Safe for young or old Get CYSTEX at druggists Feel better fast ‘ 3 3 gh Have You Really Studied the Product? CQgxlOgxd The goal of the contest is to sell a prod- uct Look at the product from every angle Why do you buy it? How do you use it? Look at the product ads and see what the advertiser ays about his brand Avoid parroting him but think up fresh new ways to express the same ideas that he feels ffep T When piles cause agony and itch enjoy fast relief with DeWitt’s ManZan — now even more effective with Allantoin a special healing agent ManZan retracts and reduces hemorrhoids instead of merely shrinking them List the Key Sales Points For soothing action and new energy buy ManZan Jot down all the sales points you can find ointment or and starts cooing when goodasting JQeWitt’s Baby Cough Syrup eases cough from mild cold DeWitt’s s IPAPrMTSV soothes the throat relieves chcst-col- d congestion originality 25 percent humor 20 points of product superiority another 20 lucidity 10 percent - rhythm still another 10 literary expression 5 percent alliteration 5 per5 percent cent and follow-throuI would say that the’ cardinal rules for contest winning are these: j in the manufacturer’s advertising his radio and TV commercials and on his product label They’ll group themselves and pretty soon you’ll have an exact picture of all the points he’s stressing in his marketing Then think up better ways to express these Family Weekly February 26 1961 ng contest judging is an assemblyline process — at least at the very beginning firms have Professional con their work down to a science These firms can easily spot the ghostwritten slogans of professional contestants the plagiarized entries and the pressure letters (“My mother is dying and I need the money”) Your entries are checked for the exact number of wqrds the required box top or label whether you have mailed your entry within the required closing date followed all instructions included your name and address (amazing how many entrants forget this) and have written legibly 'Hiis last is important In most contests your answer is transcribed for final judging so typists must be able to read it And any fancy art work you’ve appended never gets before the final judges — so don’t bother Big-ti- me test-judgi- ng Finally Enter All the Contests You Can The reason so many people from smaller cities win contests is that they enter more and devote more time to them conConcentrate properly on test thinking But you ought to consider some of the smaller contests as well as the puzzles Too many rookies ex- pect to crash the majors on the first try With contests as with anything it’s experience and determination that pay off so — good luck! top-qual- ity top-mon- ey |