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Show Super Bowl commercial highlights and lowlights Hal THE Boedeker ORLANDO SENTINEL game was far better than commercials. How often you say that about the Super Bowl? And I'm not complaining. want a good championship even if it's sloppy and fumble-riddlemore than a series of funny ads. Oh, those commercials. You expect a lot when advertisers pay $2.6 million for a spot. Most didn't get their money's worth on the air. Perhaps they will if customers visit their Web sites. The night's best spot came from CBS' David Letterman, another surprise. You hadn't heard anything about that wacky spot. The lesson: Advertisers should turn to seasoned comedy writers to help them. Companies also relied on amateurs with pleasing results. All in all, OK commercials. Great game. I'd go for that setup every year. The ft rf V V rY0U'E 1 d GETTING TOO BIG YOUR 5R1TGS,Y0UUG Ixftm&T Y FOP."" TEN! IADY IN SEVENTEEN MONTHS ! A KNWtMS7 J MCT Snickers had a commercial for Super Bowl XLI on Sunday. pagne. "Everybody wants to work in marketing," he said. It wasn't y that memorable but had the tone ofjnany commercials. I CHEVY The automaker gathers celebrities to warble songs with Chevy in the lyrics. Mary J. Blige is in key, of course. Dale Earnhardt Jr. isn't. This classy spot was a rarity for spreading good feelings. In a differDAVID & OPRAH ent spot, Chevy went the burlesque route, though. Men stripped their Applaud CBS's DaVid Letterman shirts and acted like go-gfor delivering the most surprising dancers ad. "You want the Bears, and I want to show their appreciation for a Chevrolet car. the Colts, but we both win because BUD LIGHT we're in love," he said, stuffing his face. The camera pulled back to reThe beermaker runs the gamut veal him snuggling on a couch with with its spots. On the amusing side, ... Oprah? "Honey, don't talk with gorillas in a zoo scheme to grab some brew. On the painful side, a your mouth full," she scolded. I game of "rock, paper, scissors" ends came up with a couple with a man hitting another in the of sharp commercials. The best head with a rock. Oh, the lengths a beer drinker will go to claim the last pulled presented a bank robbery off by the bank manager, who told bottle at a party. D0RIT0S the customers "I'd like to thank all of you for banking with us." In the It aired two spots from consumsecond spot, told us what ers that were better than most we could do with one finger: make produced by pros. In "Live the toast, identify a murderer, save Hol- Flavor," a man was distracted by land and reallocate our assets. an attractive woman and crashed NATIONWIDE his car, giving a new meaning to Did Kevin Federline win some recheesy and crunchy. In "Check Out spect from the public Sunday night? Girl," set at a grocery store, a saucy In this spot, he starts as a video female worker kidded a male cusstar, wearing a series of expensive tomer about his choices in chips. outfits and tossing cash around. Cut I KING PHARMACEUTICALS This spot meant well in highlightto Federline working in a restaurant. The moral: Life comes at ing health risks to the heart. Yet the execution was weird. you fast. And how. SPRINT villains representing presThis clever spot from Sprint alert- sure, diabetes and obesity ganged up ed us to the dangers of connectile man in a heart on a costume. To the lighthearted sounds dysfunction, a sendup of commerof "Heart" from Damn Yankees, the cials for you know what. We see a dragging businessman. "You know villains punched out our hero. the feeling," the announcer says. I EMERALD NUTS "You can't take care of business the This zany spot presents singer inadRobert Goulet as a syndrome waitway others do." The cause equate broadband coverage. ing to strike drowsy workers. G0DADDY.COM When your blood sugar is low and In a spot that aired three times, you nod off, he comes into the ofan executive extolled the company's fice, walks on your desk, spills cofefficient operations. He looked in fee and causes mischief. What to do? Eat Emerald Mixed Nuts, which on one department and found a allow you to keep your wits. Presto! party. The revelers sang, danced and showered a woman with cham- - Goulet disappears. frat-part- I 11L o fast-foo- IN HOW i t . HERE'S) jii I CHANGE LITTER BOX SHOULP ! THE MORE OFTEN. a y flS"" I lllrk'l BAIL d Black-suite- THANKS d high-bloo- I'M NOT SAYING SALLY'S ftUI&E TO OFFICE j.ri jusi oatinc L""' moex, DECORUM m WHEN CRITICIZING A A DISCUSS BEHAVIOR, NEVER PERSONAUTY. . CV Jp) X J HJ tuk cue TVK ODJiiMt rj- i ruwim " ma i in A SIMILAR SITUATION A POTATO-O- R ALMOST CERTAINLY ihai pta n YOU 1ATJ i rvvc inuutom PROCEEDING. |