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Show SUM! city TM OUTLOOK Alpine Heart of 2002 Chamber of Commerce Convention & Visitors Bureau vlIT Membership Formulates Marketing Plans Following the old adage that there's no rest for the weary, the Park City ChamberBureau is at it again. Following an outstanding Olympic year, your ChamberBureau is currently cur-rently in the midst of planning for the coming year (July 1, 2002 - June 30, 2003). Like every year, we have enlisted the assistance of member volunteers to create a number of Marketing Advisory Committees (MAC's) to represent you, the community and our membership. The MAC's represent our three resorts, the lodging community, com-munity, restaurants, transportation, retail and recreation companies on a number of committees involved in the overall marketing efforts of our organization. A total of six committees representing communications, group sales (meetings & conventions), leisure group sales & marketing, market-ing, international, domestic travel trade, and guest services servic-es formulate marketing plans to reach the objectives of the ChamberBureau. Each plan and budget outline is presented pre-sented to the marketing council for initial approval, then to the organization's Board of Directors for final approval. We want to thank the 60-plus volunteers who make up the marketing advisory committees and the marketing mar-keting council for helping direct the community marketing initiatives and efforts. If you would like to learn more about the ChamberBureau's planning process, upcoming campaigns or would just like to thank your MAC representative, repre-sentative, please give us a call at the ChamberBureau to get their direct contact information, 649-6100. Wasatch Front Summer Radio Promotions The CB has teamed up with three Wasatch Front radio stations (Rock 99, FM 100 and Arrow 103.5) to promote pro-mote Park City's summer fun and events! Each station is offering a chance to win a Park City weekend getaway. The getaway prize package includes two weekend nights lodging, Alpine Slide rides, Silver Putt miniature golf, lift-served lift-served hiking or biking at Deer Valley Resort, gondola rides at The Canyons Resort and tour of the Utah Olympic Park for two. The first promotion began on Rock 99 the week of May 27th as a part of the MDA Auction Fundraiser. The weeks of June 10 - 14 and June 24th, FM 100 will offer Park City getaways during their "Listen While You Work" promotion. For the weeks of July 1st and July 8th, building build-ing up to the Friday Park City getaway give away, we are included in the Arrow 103.5 "Five for the Drive." Park City restaurant certificates will be given away during this premium drive time, giving local eateries great exposure. If any restaurants are interested in donating $25 gift certificates in exchange for "on-air mention" for the Arrow 103.5 promotion, please contact Lynn Williams at 435-649-6100. Thank You to Outgoing Board of irectors Each year the ChamberBureau has to say good bye to several board members whose terms expire at the end of fiscal year on June 30th. The outgoing board members served as part of the guidance and policy mak-, ing direction for the past three years. While they will be missed, new board members are elected to fill the positions posi-tions thereby creating an opportunity for new blood to infuse the management of the 850 member business association. asso-ciation. We sincerely thank our retiring board members for the time and effort they spent providing direction and oversight with the Park City ChamberBureau. The retiring retir-ing members are: Jan W'ilking-Park City Magazine Peg Bodell-Park City Municipal Corp. Steve Chin-Prudential Coleman Real Estate Hans Fulgi-The Grub Steak Restaurant Chuck Sacdo- Mouses Pub and Grill Meeche White-National Ability Center Teri Whitney-Snow Flower Condominiums Paul Christensen-The Marriott Hotel iuiiuiG' HVilfll NOW? Cast Your The winter of 2002, a season to be remembered remem-bered forever, faded quickly, leaving only snowcapped snow-capped peaks and shaded north facing pockets of snow as a reminder of the Olympic glory. We will always have the memories to cherish but as summer takes its warm, dry hold there is no mistaking the need to focus on the future. The challenge of evolving evolv-ing from the multi-year task of planning and executing execut-ing the Olympic experience to taking our rightful place as one of history's best and reaping the rewards is formidable. The Games provided a definitive defin-itive time frame and set of activities to mark the . goal. The evolution is far more ambiguous, much longer in duration and more meaningful if we consider con-sider the economic impact and what it means to the community's well being, continued prosperity and cultural growth. The question, "What now?" is at the forefront for .the Chamber, the City and County, residents and businesses. Summer Cobalt blue skies, long warm summer days tempered by the alpine breeze, emerald green carpets car-pets of aspen, pine and wildflowers rising from the valley floor inviting countless forms of recreation and enjoyment, all within easy reach of diverse resort accommodations and services - this sounds like an easy product to sell. If it were "one of a kind" it would be easy. The reality is that same description can be used by any of the notable resort communities in the western half of North America. Park City is not "one of a kind" when it comes to natural beauty and recreational opportunities. We are, though, unique when less tangible but equally important attributes are woven with the natural beauty and man-made attractions. Thirty minutes drive time from the State capitol and major metropolitan metro-politan market, global exposure and awareness from this past winter, a community that, by and large, recognizes rec-ognizes the need to maintain the heart and soul provided pro-vided by the residents while committing whole heartedly to the notion of being a resort destination may be the points of differentiation that drive sales. Winter We are in pretty exclusive company now that the 2002 Games have come and gone. Add to that the fact a new standard has been set. Nearly perfect venues and weather were the backdrop for a record setting American medal count at a time when the country desperately needed to project its pride, strength and commitment. Seen by many as the underdog, questioned by skeptics and the media worldwide, slowed by the "scandal that wasn't" and threatened by atrocities inside our own borders, Utah has emerged as a place that hosted the world in its own ubiquitous style, an ability to have fun beyond imagination and a level of quality and class in the alpine resorts matched by few around the world. Central to the Olympic success story was Park City - Main Street, the venues at Park City Mountain Resort and Deer Valley Resort, the Today Show from The Canyons, the display of speed and nerve at the Olympic Park. But, those stories have come and gone. Or, have they? It is our challenge to preserve the legacy of the Games. The Olympic message will be productive only as long as we find a way to articulate it and display it in a meaningful and tasteful but lasting way. The Winter Games won't return to the U.S. for at least another 20 years in all probability. That period belongs to us alone in a marketing context. Interestingly, while the Olympics can be a powerful image in positioning Park City as one of the world's absolute best destinations, the sometime less celebrated attributes may be the real points of differentiation that fuel our success. Superior access, combined with proximity to a growing and active young population exceeding a million in number, multiple resorts each with unique character and common borders are the catalyst ingredients that can allow the Olympic potential to be realized. As powerful pow-erful as the Olympics were, without aggressive and accurately targeted follow up work we won't automatically auto-matically enjoy a sustainable position as one of the world's top destinations. , It is a challenge that requires a delicate balance bal-ance of hard work and deep caring. It will require resorts that are aggressive in marketing, improvements improve-ments and technology to remain at the forefront of a very capital intensive and risky industry while recognizing rec-ognizing the intrinsic value of loyal local customers. It will require a cooperative intent and spirit between city and county governments being forced closer together by disappearing geographical boundaries. bound-aries. It will require a strong, almost irrepressible entrepreneurial spirit from small business owners and a group of people willing to commit personal time to the leadership of trade associations, civic groups, non profits and people in need. It is an extraordinary challenge. But then, this is no ordinary resort community. By: Vern Greco Park City ChamberBureau Board President MBM am fm . A. ft : r sty- 'V u c II . k ' CM, mum, Utah may be more famous for its mountains than its buildings, but In its cities you'll find no shortage of places to shop, eat, and relax. You'll also find no shortage of places that warmly welcome American Express9 Cards and Travelers Cheques. Which means whether you're shopping downtown or riding downhill, you'll be free to enjoy everything Utah has to offer. American Express invites you to visit these fine Park City establishments, for just a taste of what Utah has to offer: Mileti's Restaurant 412 Main St. 435-649-8211 Cafe Terigo 424 Main St. 435-645-9555 Tommy Knockers 537 Main St 435-649-8482 Kimball Art Center 638 Park Ave. 435-649-8882 White Pine Touring 1685 Bonanza Dr. 435-649-8710 Park City Performing Arts Foundation 255 HeberAve. 435-655-8252 do roora n Cards Vote! The Park Cily ChamberBureau is happy to announce our 2002 Board of Directors' election is underway, and we are proud to announce we received many qualified applications. Now is your chance lo help determine the eight new Board members that take office this July. Watch for your ballot to arrive in the next few days, review the 12 applicants, and fax or mail back your vole. It's as simple as that! Ballots must be submitted by 5 p.m. on Wednesday, June 19, to be included in the offi cial election tally. Each Park City ChamberBureau membership will receive one ballot. Completed ballots may be faxed to 435.649.4132, mailed to P.O. Box 1630 (84060), or dropped off at 1910 Prospector Avenue. Welcome New Chamber Bureau Members May 2002 Damestiques of Park City Sharon Porter House cleaning 435-640-4391 Farm Bureau Financial Services Melanie Kockhill Sue Horton Insurance with offices in Coalville & Park City www.lTifs.com 435-649-4625 435-336-2098 Iceworks, Inc. Ed Fraze Ice sculptures www.iccworksutah.com 801-486-8818 National Ability Center Cindy Kaiser Activities for those of all abilities www.nacl985.orji 435-649-3991 Nextel Communications Lisa Perry Tricia Ward Wireless communication www.ncxlel.com 801-6X5-5800 801-301 2111 Park City Jazz Foundation Nancy lloule Operates the August Jazz Festival www.paikcilyjazz.com 435-940-1362 4th of July is for Heroes The theme for this year's Independence Day parade is "Heroes of the Heart." A special tribute will take place to honor the athletes of the Olympic Winter Games both in the parade and in City Park in the afternoon. Those of us who live in Park City and the surrounding area know that our most valuable treasure is our citizens. cit-izens. Among us are heroes: those who reach out to others, those who work hard for the betterment bet-terment of our community, or those who overcome over-come seemingly insurmountable challenges with dignity and charity. Do you know someone some-one like this? If so, bring them to the parade or, better yet, have an entry in the parade. Parade entry applications are available at the ChamberBureau offices, 1910 Prospector Ave. Remember, there is a limit of 80 entries and the parade fills up quickly. Again, as last year, nothing may be handed or thrown from any of the parade entries to the crowd. Dont Forget! Winter Vacation Planner Proofing Day Don ' miss your LAST CHANCE to proof your listing(s) before the 2002-2003 Winter Vacation Planner goes to print. WHEN: Thursday, June 6, 2002 9:()0am to 4:00pm WHERE: Park City ChamberBureau Conference Room |