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Show PAGE EIGHT PROVO (UTAH) DAILY HERALD, WEDNESDAY, FEBRUARY 28,"" 1940 BATHING BEAUTIES HELP INDUSTRY 1 -.7 -V. Balhir.g beauties, long employed to lure the win trt-wnpary put lie to southern vacation pots, have koi hetn ttt to wcrk by motor manufacturer to fa!p stimulate car sales durL-.g winter months. To dramatize Nash's wea.ther eye" system of c- -,-!;ti--r.-:-I air for winter drfvir.g, Nash dealers throughout the country are replacing the rear doors cf demonstrator cars with sheets of transparent trans-parent j ).i;ic. and eye-f.::ing the rear compartment compart-ment of the car with bathing beauties. As the . tnt ibwj, the temperature within the car in thij case is 72 degrees, despite the blustery weather outside. Regardless of the rise or fall of the temperature outside the car, the system automatically maintains the temperature of the Interior at the comfort level specified by the driver. All he does is tuns In" the weather he wants on a tiny dial that controls the "weather eye." An Important advantage of the system in winter Is that it keeps windshield and windows unfogged. Large quantities of fresh air are drawn In through the open cowl ventilator, and uniformly uniform-ly warmed air circulated throughout the car. 1 940 CHRYSLER MUCH IMPROVED r Wn"-i ir : on all mod ttxt.tr j, co.-r.N.-:? M give the j --w imo Vr.iyiltr rr.'-l"ls better t-ilxoc in te rc-tJ arvl a floit-irg floit-irg ri-V V-jI rtrr,? new highs in rr.-..-'n.:ig cc:r.f;rt. fr-r-.a - ro Chrysler Cor. r-.rji: -n t'.zirztrs fcund that by a car f '.n farther for-wra for-wra i.. t.- frart.e. and moving tte .U .f:vi car -u-ht wculj tw j-rrc vr.y tr!bu.eJ and an i.-.r. rrscr ecrrortafcie rid tco-;i rs-:t. T.e ljtr wh?ilb-iss cf the I7i't tt.i3 have aided grtatly trj xz?.irg a practical r-Ii-s'.ri-tuu-.a cf utiir-t. The cr.gtr.e ar.i ' t ir are JjcaJ4 well forvru-d la rtUtKn t-J the rear wheels. A rs-J. the mr s-rat Is en-tir:y en-tir:y aiii cf the rear axle tu-j -! r-3.ir?rs on botn f-r-.t arsj rar jurats are crd- ivatirr r. if 10 -n-itir; Riie" t?.. a:f.e-.cl is the sum of i-.-,y c'hr Ofji'jf rgr.errtr.j5 ; r-Ar-. : fif the are l- -.r'T'Urx iv -t wief I sprtrg-i-t-ir j .Utt Tttr spnrgs r-;3 fr:n I: -in Ar,'. a'.ret, ani t -Jt-r -rLrxM.ciiM. Spring: kiHi ci li .Trw CTI-.ryster re t"i :--. ::r at the invi. The -r4 en. j-it?j the c-"n- ; if or irh i-if ' i pro- u:- a is.rt:e f:tut:rg ac- It's Summertime The Year Around M 1 'L ti t.' I-j-tir.t C'4 fnr.t rnr;gs a 4 ta;-rJ 1a! rrar 7rtr.?3 are ivir):::-:J la action a --J rr ;.-r:s;r-.3:c:y true sirne T-rjr,. Tr . I a.T lrr.r-srtaxt r rJ tcj. Jt rt s --"- a j t th. c .-r.f' rtat"..? and. 6f fin::-- i . .... . Jr J I J I i I r n ' J u " -V t,' ' f !. J . - f I,' '( j f" " ' ' level ri4e for passengers in cither fremt or rear aeats. - SUcr.t -U!, .threaded spring Cirklc prevent sidewray move-rr.cr.t move-rr.cr.t cf the rear springs. Because J.ttle 'movement takes place . at the frcr.l end of the rear springs the firings at this point are sus-p-T-'.f t in rubber-cored bushings. The slight movement cf - tiie jtprtr.g eye la abaorfced by rubber, rub-ber, ar.dl because there is no wtal-ta-mtal contact, quiet op-trattoa' op-trattoa' Is . maxurtd.- IuUe action aero-type r.y- lrauiiC shock - absorbers " control Lots , - upward and - downward Eiovemer.ta of the front and rear prrs. A tide atatilirer mlnim-Izxm mlnim-Izxm the tendency of the car to twtr when rounding curve. The 1&40 Chrysler Traveler, New Yorker, Saratoga, and Crown Irr.;-eiial. have a rear stabilizer i.n addition to the stabilizer in the front. GOODBYE Old Stfan Winter I ued to think I Lad to tit Lome and look Z at four stuETy walls all winter long. But from now on, I'm going out where all the fun !. I're fouxjj the car with the Weather Eye. f It sew car that never lets roe know when summer ends and winter begins. An eajy-r4ia ear that takes care of those icy bumps and ruts without U3g tnc about them.' I Ye a h' car that costs as little to own and rua as many smaller ones. So, If yen! see Old Man Winter; tell him 'goodbye for me. This year I'm catching" up on lot of fun I'm driving 1940 Nash. TV. t rll' 845 t)Eitrrm at r civ T From the film capital, where they say it's warm the year around, comvs this attractive picture of New Universale newest "sum mertime girls, , Anne Gwynne and Peggy Moran, posed on the slender hood of a, new 1940 Nash. And though the leaves may be swirling and the frost on - the pumpkin where j'ou are, you can stop worrying about winter right now. If the . latest reports from the - automobile shows are' cor rect. Winter motoring Is said to be on Its way to a . greatly Increased In-creased popularity as : the result cf the Latest development In conditioning con-ditioning air In motor cars for winter driving. According to Nash officials, the 1940 "Weather Eye" conditioned air system has been radically Improved, making nie new Nash a "summertime car the year around. With this Ingenious system at work, the driver merely orders the spring or summer weather he wants by .el ting a tiny, radio-like controland con-troland the "Weather Eye" delivers de-livers it, regardless of temperature tempera-ture changes outside the car. Burt's Nash Service 97 West 3rd South - Phone 233 Sealed Beam Lam On 1940 Chrysler One of the most important developments de-velopments made by the automotive auto-motive Industry lately Is the "sealed beam headlamp, , which will be used on all Chrysler models mod-els in 1940. Headlights have been improving steadily In quality for a number of years, but the sealed seal-ed beam far outdistances all previous improvements. , Light source, lens and reflector reflec-tor are made in a single unit completely sealed. When it becomes be-comes necessary to -replace a l3mp for any reason, the car owner buys this unit complete. Installation and proper aiming are quickly done with no other tools than a screwdriver. The unit will be carried by all retail outlets . Which usually handle headlight bulbs, so that a replacement re-placement may Vi made conveniently conveni-ently and quickly. One advantage of the new style lamp is that it la made in just one size, which will fit any makes and models of 1940 cars. The illuminating qualities of the sealed beam lamp are far superior to those of anything previously achieved. The "country' "coun-try' or bright beam gives 65 per cent more light than previous previ-ous lamps. This extra power en ables It to light up the road for long distances ahead, revealing curves.' obstacles, etc., long enough In advance to enable the driver to sustain higher speeds than are now safe. The "traffic" or city beam Is diverted to the right hand side of the road, where light is most needed and In this position does not glare in an approaching driver's eyes, even though it is more powerful than previous lamps. An educational campaign to enforce dimming or diverting MORE-AND'.'HORE "SAFETY BUILT INTO AUTOMOBILES EACH YEAR BY C SCOTT FLETCIIEJl , Sales Manager The Studebaker Corporation Problems of highway safety aro being solved with Increasing frequency by advances in car design and construction. In any analyzation of results of intensive inten-sive efforts which have been devoted de-voted to protecting motorists and pedestrians, the achievements of the automotive manufacturers are at h'igh percentage . in the campaigns under ,. way to reduce the toll of disaster on the roads. One of the most common delusions de-lusions that I have encountered in surveys made to determine the most prevalent accident eausea is that , .weight means safety in motoring. This fallacy is particularly true in several types of ' accident .including skidding, skid-ding, sideswiping the ' roll-over courtesy will be carried on thru-out thru-out the country by the - safety committee of the 'Automobile Manufacturers' association. , and, most of all, the nead-on collision. Of course, if one wishes to avoid disastrous results, just do not have, a head-on crash, but if it does occur, it is well to know the type of vehicle which will offer the best shock resistance. resist-ance. ; " When two cars " come together at a fairly high speed, the front pillar posts often must stand the Irunt of the strain. In the light vehicle, I believe that these standards are better able to withstand impact, without buckling, buck-ling, because the proportionate strength is greater than . in very heavy types of motor ; vehicles. These posts must, be constructed so that they will present the lowest minimum possible in obstruction ob-struction of vision. The less weight that is imposed upon them, the better from a safety standpoint." 'Within the . last few years the safety factor in automobile construction con-struction has increased almost 50 per cent. Not only does this gain apply to body, cnassis and ma chinery, but also to various materials ma-terials so essential in the operation opera-tion of the car. 'Building safety into the motor vehicles ranks among the principal objectives of the manufacturers. In the early days of car building build-ing there was little thought given giv-en to the protective features. As long a3 the vehiel would get over the ground it was considered consid-ered sufficient. Not until scientific scien-tific principles were applied, in response to a general demand to curb accidents on the highways, was there any real progress. As a concrete illustration let U3 review advance in brake design' de-sign' and efficiency. At one time these vital factors in the composite com-posite of the car were hazardous hazard-ous appliances. They were virtually vir-tually : useless when tacking. When going forward they were about as dependable ; as a will-o'-the-wisp. Located between the clutch and transmission was the service brake, and only when the car was in gear could it be operated. oper-ated. Now there is rarely an accident that can be traced to the failure of action of brakes, unless they have been neglected to an extent ' that they . are m such : poor ; condition that , functioning, func-tioning, is a mechanical impossibility. impossi-bility. Other riddles ' for v the motor- Brcfoliavj Auto Parts Firn Grovjs To Dig Goncorn From Smell Start Eleven years ' ago, Franklin J. Bradshaw, owner of Bradshaw Auto Parts Co., opened a small local business with but -one employee. em-ployee. Today this business has expanded to include stores in seven other. Utah cities.' ' The Bradshaw Auto Parts Co. deals in automotive replacement parts, ' nationally advertised. This company is a wholesale concern and specializes in quick and ef- ist to. read were the operating qualities . of steering wheels, spring suspension, axles, headlamps head-lamps and many other parts. Today, To-day, tlvese units are accepted as being in such a high degree of performance that but little thought is given to them by the millions who drive a motor car. These improvements have contributed con-tributed much.. to safety,, for if the vast number ' of - cars which are on the roads of this country at the present , time had the same mechanical defects as those automobiles in; dawn of motoring era, the lists o"f ' death and injuries in-juries would be beyond belief. ' f icient " service to their dealers and garages. The Provo store which is the largest, 'has one of the most com-p com-p 1 e t e automotive merchandise stocks in the state and employs 12 persons. O. Reed Kirkham is the local manager. j . . .'" During the past yer, two of the local men, Wallace Glover and Wayne : Hacking, were successful suc-cessful in winning a salesmanship salesman-ship contest, sponsored by .Plomb Tool Co., of Los Angeles.t Calif., which gave them a free trip to the factory. 1 Each year the company is . represented rep-resented at the Automotive service serv-ice Industries show which is held in Chicago and attracts Jobbers and manufacturers from all parts of the country. This is . an ' educational edu-cational move and does much to wards the steady growth of this concern. It , was attended this year by O. Reed Kirkham and Carroll Farley. snores are locaiea at rruvo, Salt ; Lake City, Mt. Pleasant, Richfield, panguitch, St. George and Cedar City. ""1 rCTr 71 ! ' ' : C ' ,r-n-r,r NOW! . . Buy Anything Totaling $10 or More - On Sears Easy Payment Plan! GAIML'iS EUEHV D2P'T. Cleaner - Wax " Tr- AUTOMOSBJt CLEANER AM ;.: Polish i 4-Star Feature! Big 1"4 - pint can of . 4-Star Cleaner and Wax..'..'. Cleans and waxes your J car in one oper ation. ...... , Chrome Fog: Lamp Reg. 2.39 big chrome; fog lamp. . . Amber lens that won;, glare . - Gives Liut-foggy roads! s Tube Repair Kit i. vGii Includes 2 tubes , of cement, gen- ' .. H erous number ' of patches, and sflj blow out boot. IT I rot I Jy I Everything for r o a d a 1 d e t emergency. Balloon Tire Pump 2.00 : i Big. Boy qialck-a qialck-a c t i o n tire pump. Seamless steel barrel. Pumps up tires quickly. ! Bumper Jack ' . Strong .". easy, double - screw action bumper jack. Lifts car easily an d quickly. . . Bargain! Bar-gain! v. ' PC7 4. 1 i 10c For Old j SparkPlugs ' On New Cross Country ) Reg Less net ;. 42c, .'CT) rTp to you Q-ytL And Your Old Plug. Each Tour, old plugs are worth 10c on new Cross Country Twin Power Spark Plugs. Get your new set" now! - - Big Tiro Sale! Buy Nov for Spring! I I hi WVA- T E R M S rr.v Buv Is? A I I s f a te List P r i c e . . Get AA V-'B V, S V V X .. . tt . : T I r - lit A T FOR EXAMPLE regi 14.35 each, yen par 14.35 for first lire. 4.79 lor 2nd. toted 19.14, K o Guaranteed 18 Months! . Simply buy first Allstalo tire at reg. list '. price get second Allstate at 66 2-3 off list Choice of . Traction Grip, " gaiety tread or nca-skid or rib tread. . - - - a i K cgu I a r 2nd Tire at 7 : V OFF I S , L!ST I Steer. Wheel Knob 25c Attractive handy steering wheel knob. .-. Helps make driving a pleasure. pleas-ure. Only 25c ! Vanity Mirror, 25c Non -glare hinge ; vanity mirror. Beveled edge, offset mounting. Fits IE nearly all cars. Bargain! " , Grille Guard 5 - ' 0 ftUAMT 'mmmm KX PURE PENNSYIVANIA MOTOR OIL t & I i 100 Pure Pennsylvania Motor Oil SAVE GASOLINE COST! Cross Country oil offers less friction. Thus the motor requires less gasoline. SAVE ON REPAIR BILLS ! C. C. instantly lubricates and does not, 'drain away. Resists sludging. SAVE MONEY TWO WAYS! CV C. saves you 50" at purchase. It does not break down and boil away,' you add les3 quarts after p-jrehase. Tt Quart In Your Car or ' Container i 10-Qt Can ... .1.98 5-Qt. Can . . . . . .l;ld 5-Qt. Handy Kit 1.10 5-Gal. Can . . . 3.98 '- 2.-9 New stream- Flin1 rtiial Yar grill guard. . . Easily fit to all VN bumpers. Chrome finish. ' A d j u s t a ble width. Oil Filter 24 MONTH on 33-r.:o:in super Famous Batteries with Lif ewear Sep-c) arators at an all- time low price! - Allowance : for your old battery Your old battery is worth $2.00 trade-in allownance on new 24-month Cross Country or 36-month Super regardless of it3 condition. Save! v CJ1 Polish Cloth Highly absorbent, absorb-ent, soft Cross Country polish cloth, v-Will not scratch. Leaves no lint. For furniture fur-niture and cars. Large Chamois Large 18 x 14- i 5-. .inch Chamois! ky tWvr Adds luster to 1 J? ycr' ) washing. : Makes f A y -" work a pleas-Y.y! pleas-Y.y! ffr.-P.J ure! For home ure! For home and car. Dust Cloth SC3 fit Gold -Crest chemically treated polishing polish-ing and dust cloth for car and furniture uses. Protects finish. Store Hours Week Days: 9 a. m. to 5: 30 p. m. - Saturdays: 9 a. m. to 6 p. m. JJ1? 1 t T T f 1 ' 'T 187 WEST CENTER ST. PH ONE 411 PKOV O, UTAH .1.65 Filterite oil filter fil-ter keeps your oil clean, and your, rerinery clear, prevents grit from injuring injur-ing motor. ,4 Safety Tube For Old Tube Your old tube's Vorth 50c"rade iTi allowance"' on new Allstate 4-Star 4-Star Safety ;Tube. Bargain! ft i) t?';A GitJi'- .-v-vi i-- Z t" v ? : l-' J s i i 4 i. Cross Country Seat Covers Sears' 4-Star Feature Coupe Size Only Compares to the finest $5.08 seat cover in all America, and priced only $2.60 for coupe size. Water-proofed fiber. Sizes to fit all cars. Coach or Sedan 5.9S |