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Show PROVO .(UTAH) DAILY HERALD1JWEDNESDAY . FEBRUARY 28, 1940 PAGE THREE STUDEBAKER MAKES GOOD tkr er.zir.eeri spent t year r,i Studebaker rr.an-C.tr.t rr.an-C.tr.t spent fcur million Collin Col-lin !v: r.fw car to JhvJ th highly ecrr.petitlve lowest pr.ee f.e:d tut when, after :i it'.t effort and expen-C'.-r. v.-i first model cf th i.w Sl'ji-er Charr.picri were ::-; Iite Stul-tiker Uik hal cr.'7 t-t Li Tr.e tig- Job of prov-1.-? to the putlic wu yet lo t-e accc-r.phlievL The b h-i to be done quickly quick-ly St-;?-taker couldn't wtii ur.-t.l ur.-t.l s-?ris.l fcur.dred cf the r.ew cra ha 3 teen soli ar,i OAT.er i began cominjr In to prove t-.- cj. n the Champion waj to . i la any cuajiuty frcm e tart the public would have to have proof of claims, ' ;Ucepi;o-il eccr.crr.y of cpera-ti cpera-ti -1 ar.d lcng-IiTei endiirar.ce th two rr.ain q'aiUes that '-idetkker claimed for this new ..irr.fioa. Two tets were de-i de-i .J-m! up,n to prove them to th ; uU.-c quickly, 'it firat. a round 'up run acrr:..i the entire country coun-try In which every driving con-oaca con-oaca ViCu:a be tr.ccur.tereo. Sc-o-d, a 13.000-mil endurance run a tr.e Jamous Indiana poii Both test wer to b rr.al urJer strict American AutomctJe aaaociatlon uprvia- A stock Studebaker Champion J ctcsn at random from the a-mUy l.r.e to make tr. coast-ttxcait coast-ttxcait run from the San Fran-c..--a Wcrld's Fair to th New York WorM'a Fair ar.J back to Sin Francsjco. It wa equipped Uh th regrar overdrive trana-rr.iaGn trana-rr.iaGn avajlati at extra coat en a:i Champion model. The ci.jtar.ce covered wa C,l4 mile. WUfl th A.A.A. officials, who 'ke.'.t ajv.r.jr un the trip tabulated tv:r f.zure. It wai found that the Champion "had delivered 27-23 rrilt per s alloa cf gaaoUne. Then the A .A. A. official and t-v Studebaker engineer took lo a lock Champions to the In-tLar.apoiij In-tLar.apoiij speedway, one of them ILe aame car that wa used on the traricor.ti.-er.taJ run. Day and eight, through ail k-r.-ia cf weather, theae car were p-ed around the track; 13,000 r..: were covtred in 14.511 minute min-ute at th rat of C2.02 miiea lr hour. At this gaa-eatir.g P"d, the Champion averaged 1904 and 13.17 mue per gallon. gal-lon. A trcken fan t't and a broken windshield wiper wereth only caaualtie sustained by thes two Com m piona. In thej two testa Studebaker provej to the public in a few ahort week what It would have taken month to prove If we had kiited for owner to report. Profil- for MO or '50 CJIKVnOLTT MORE 3LVSSrVX if uch more maaaJv appearanc U ltr parted to Cherrolet 1940 n-:: by an entirely r.ew atyl-Irj. atyl-Irj. wnica glvea a much lower and more graceful appearance. Both th bod. and the het rr.tI are completely new. and emboiy many adrance ta aaf-ty. aaf-ty. comfort, and convenience, a well a In appearance. Her it a three-quarter front view cf a 1940 atunner the Studebaker Champion, which was designed by Raymond Loewy. This dynamic ix. introduced latt spring, has mde sensational sales records, also in the summer of 1939 proved ittelf th economy and endurance champion cf th low-priced field. Displayed at local Studebaker showrooms. Studebaker Scores Glean Sweep In Annual Oilmorc Economy Hun For the second consecutive year Studebaker haa won the title of rational economy champion. cham-pion. Three Studebaker. a Champion, Cham-pion, a Commander, and a President, Pres-ident, a wept the Cilmorc-Ycae-rrate economy sweepstakes on January 4. They not only won first, second and third prize m the sweepstakes, but they beat every car in their Individual r price c'.asj event. The contest was held under the atrict supervision super-vision of the Pacific Coast Contest Con-test board cf the American Automobile association. The Studetaker Champion delivered de-livered more gasoline mileage than any other atx. eight or twelve In the event, averaging-23.19 averaging-23.19 mile pr gallon.- This 1 the only time In the history of the contest that cara t-f one make have won first, second and third prixe In the sweepstakes and have also defeated de-feated competition in various price clause In which t'acy competed. com-peted. Also, it la the second consecutive con-secutive year for Studebaker to win the sweepstakes. Two Studebaker Stude-baker entered the event in 1939 and won in both the aweepdtake and the price cLaa competitions; thi year three Studebakera entered en-tered and each was victorious. The Gilmore-Yosemite economy run is the nation' most import-act import-act teat of fuel conservation. It la held early each year, between the Gilmore Oil company" headquarter head-quarter In Lvoa Angeles and Yosemite Park. The course, which measure 206 miles, runs from aea level to an altitude of 6.256 feet and It travels over city boulevards, flat country highway and twisting1 mountain roads in the High Sierra. Competing- car are strictly etock. carefully checked and inspected in-spected by A -A .A. official. Even accessories must be official optional op-tional equipment. Specified gasoline gaso-line and and oil Gilmore Red KING , MOTOR SUPPLY Co. Automotive Jobbers 41 G West Center Provo Distributors For: Willard Batteries Pennsylvania Tires Seal Power Piston "Rings Bowes Seal Fast Products Balcrank Lubrication Equipment Globe Hoists And A complete Supply Of Parts Needed by the Garagres and Dealers Write, Telephone or Wire for Parts Needed. Your Order Will Be Filled at Once. No Delays Here. PHONE 171 Lion brand must be used and is carefully measured. An elapsed time interval is set and must be met. Weight of cars, passenger and baggage ia taken because . the aweepstakes prizes are awarded on a basis of ton-miles. The formula is aimple: weight of the loaded car In tons, multiplied by the distance, divided - by the amount of fuel consumed. Thi measure of efficiency places car of all ize on a uLutantiAlly equal basis. Price claaa prize ar awarded on a atraight fuel economy basis. , The Studebaker Commander wa a wide out winner of the sweepstakes. 'It delivered an average av-erage of 54.75 ton mile for the average driver, it will be more enUgHtening- to tate that thi car made an official delivery of 24.72 milea per gallon of gasoline. 1 he Studebaker President pressed the Commander closely for ton-mile honors by rolling up an average of 54.573 and delivered deliv-ered 23.40 miles per gallon of gasoline, winning second honor in the sweepstakes. The Studebaker Champion outstripped out-stripped both larger cars in fuel economy by delivering- 29.19 miles per gallon of gasoline. It delivered deliv-ered 53.443 ton-miles. The Champion proved Itself 17 per cent to 29 per cent superior in gas economy to the other three low-priced cars against wnicn it competed. ine run started at 5 o'clock In the morning and all sorts of weather, snow and. heavy rains, were encountered. The ' cold weather which prevailed made no contribution to fuel economy, lusieaa it hindered It. , ACCESSORIES OFFERED Although the new 1940 Chev rolets embody.' more refinments than those of any previous year. a full line of Chevrolet-approved accessories is available to owners desirous of individuallzinc- their cars. Every accessory in the list as not only designed to harmon Ize with the car's other appointments appoint-ments and trim, but is engineer ed to function as an integral urui or me car. ALLrSILEXT GEARS AH gears In the Chevrolet 1940 syncro-mesh transmission are now of the helical tvrw TViinn lated into term which the motorist mo-torist understands, this means that all speeds low and reverse as well as Intermediate and high are now "silent," a fact which will Increase the . enjoy ment of driving. 2VEW IIEATEIt Provision is made In the 1940 vnevroieta for Installation a new heater at ankle height un- - Kuitb .-a u. mis location loca-tion has teen found especially desirable because It affords increased in-creased warm air circulation around tear seat passengers' ankles. 1 i - f - J 4 L. M.E. Coyle General Manager, Chevrolet DilUlon Central Motor Corporation STUDEBAKER IS OLDEST 111 U, S, SOUTH BEND, Ind., Feb. 27 America's oldest vehicle manufacturer, manu-facturer, the Studebaker Corporation, Corpor-ation, celebrated its 8-sth birthday birth-day on Feb. 16. The unique occasion oc-casion was marked by a luncheon lunch-eon at which Paul G. Hoffman, president, and other executives, were hosts to employees with the longest service records. One of these, H. V. Kimble, has been with Studebaker since Jan. 16, 18S2. and was personally acquainted ac-quainted with the five Studebak-tr Studebak-tr brothers who founded the business in 1852 with an initial capital of $S8. l Mr. Hoffman paid a tribute to the service record comoiled by Studebaker employees. He relat ed that the average employee has been with the company fop 11 years, whereas the average in other automobile plans Is six years. More than 50 per cent of Studebaker's craft Bmen, Mr. Hoffman added, are 40 years or This! IV Really f Something 1 . ' I. Chief conservator of fuel m th low-priced field, the Studebaker Champion for 1940 has an appearance that will draw a second and third look from any motor critic. It was designed by Raymond Loewy to win praise from the youthful minded, engineered by Studebaker to win more praise from those who want economy as well as " stunning appearance. - ' . - . ' . , ' 'I side in the company's plant. . 1 9,100 and its 3,155 dealers em-Studebaker em-Studebaker employees number! ploy over 13,000. - over and hundreds of father and son teams are working side by Gasoline in Water Well From Mysterious Source ARCH, N. . M. U.n For the last few months WV F. Wade has brought up .gasoline when he hauled the tucket from a water well at his store, but efforts to locate its source so far have failed. Refinery tests showed the gasoline gas-oline film on the well-water to contain tetra-ethyl lead, probably from - a nearby gasoline pump, but the leak hasn't been discovered. discov-ered. Storage tanks- and1 pip, fittings near the well have been dug up and subjected to alrj pressure tests without revealing! the leak. NEW BUMPERS A wide, curved enrome bumper. withTsturdy bumper guards adds to the massive low-swung1 appearance ap-pearance of the new 1940 Chryslers. Chrys-lers. The newly designed bumper bump-er follows the contours of the grille and affords protection to ' the front, of the carsi It's winning the Sweepstakes that counts in America's Greatest Economy Classic . . . j j p)') i j j y n mm IS Conducted under American Automobile Assdciafitiii lsicrviswn " Studebaker wixfejhyf, second mA third place in this official ecphomy test;...ito other car . ever did this before! Studebaker Champion' 29.19 MILES PER GALLOt 'wmmmmmmtm mBmmmammmmm mmtmm J: :.:;. , I . Studebaker Commander 24J2 MILES PER GALLO Studebaker President 2340 MILES PER GALLO H - , ON January 4, 1940, in the nationally famous Gilmore-Yosemite Gilmore-Yosemite Economy Sweepstakes the event that any car manufacturer -would give his eye teeth to win Studebaker's Stude-baker's three famous cars finished first, second and third , in the Sweepstakes; ahead of all cars of all prices and sizes! .-This is the most bustanding economy 'triumph ever; scored by any one line of cars. Last year, with two cars entered, Studebaker won two of the first three places in the Sweepstakes this year, with three cars entered, Stude-, baker finished one two 'three! . . ' ' " Each led its own price class, too! Under adverse weather conditions, and over a course cov- ering 306.5 mountainous miles, even the 110-horsepower, 8-cylinder Studebaker President finished with a better average for gas economy than two of the largest selling " lowest price cars in the test. For the second year in a row, the Studebaker Commander Com-mander captured the coveted Sweepstakes Trophy. ' And the sensational new Studebaker Champion, with 4n official 29.19 miles per gallon, in this event decisively i t I i t . . r 'i-j' 1' V7. 1 - - ! v j. if , . , t Pictured art tbej victorious Studebaiers as they lined up after the finish of this year's Gilmore-Yosemitt Sweepstakes proved itself 17 to 295 superior in gas economy to the three other leading lowest price cars. f The Gilmore-Yosemite Economy Sweepstakes is open to all stock cars in all price classes and is officially supervised super-vised by the Contest Board of the American Automobile Association. Expert drivers pilot all the competing cars and no average driver should count on getting the same economy results. Come in today and go for a revealing trial drive in a' Studebaker equipped with overdrive at added cost an exact duplicate of these Gilmore-Yosemite Sweepstakes winners. Learn how easy it is for you to be the proud owner of a Studebaker economy winner with your present car as part payment on liberal C.I.T. terms. n V I n X 3 ,FACEAROT MAYCCDGIC MO TOR GO. 35 NORTH THIRD WEST PHONE 413 PROVO, UTAH |