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Show PAGE FOUR PROVO (UTAHT DAILY HERALD, WEDNESDAY, FEBRUARY 28, 1940 SALES MANAGER CONGRATULATED G. EL J-r. tilts marugfr of the Cxr.r.on-Ajhtr.r. Chevrolet com rr.y, wj congratulated upon bit Ji-e prforrr.ar.c in 1525 when he a'.!' - meeting in Fa.lt Lake at Hvll Utah, ccr. ducted by Mr. H. C. Fid ir. tor. manager of the CheT-rcuet Motcr Division of the 5'I Lai; zone. Addition! con-! rr::t:c.-j were a.lao ext'.-.JM to Mr. J by Mr. I J. E. Crawford cf the business mr.rfmr.t de-7 de-7 irt-r.r.t cf Cherrct Motor divU- Deircit, Michln. and Mr. j C L. M.ken. asaiatant regional rr.i.-.jer cf the IIciTjc coaat rrgv-n. Mr. Jones fcrifjrs tack from this tr. at the i.-.crr-.ation th.it n.rj l.i the automotive Industry. 1. lhoe throjhot!t business in sc--.?-U. point to substantial gains i.T, 1540. Krery r.Ul Index su;-ports su;-ports the expectation cf continued tciln! lrprorrner.l. B-iJ.r..s Indices, as Hated at thu rnettlrf, aha- Bteel production, produc-tion, electric current eor.rampUon, employment. fcUiilr.g permits, de-partnsent de-partnsent a tor sale sjvi numerous cher reflectors cf public buying capacity aa leadl.-.r to the aarr.e ccrclus-on. Eapeciay significant t tha fact that the improvement noted La r.ot confined to any single area, fcci La evident In greater cr lessor degree from coast to coast. Mr. Jcr.es states that the most rc-t ten day sales report from Cwrolt ahc-w a jraia c more than It- .In Chevroiet car and truck aa cote pared with the same rrtl in IJpJa. Ths report shewed -!"he fact cf l.nret namely, t,vit vji-fi car Tola me was up, which rr. t xrj that there la more rr.or.ey in circulation Ln the lower income tracketa where uaed car ur predommate. ."This same renerai tread La Chevrolet sales Is i-i.eated IccalTy,- Mr. Jones further fur-ther iW.ts. The rreeter I-!ch Mr. Jones la fcL-jr held by tha Chevrolet Mo- Congratulated At Chevrolef Meet -4 G. E. Jones. left, saka manager of the Cannon-Ashton Chevrolet company, receiving congratulations at the recent ".Chevrolet zon meeting In Salt Lake City from E. C. Fiedler, zone manager. UN IS DUE SO ENLARG IDOL ID GAIN REPORTED BY CHEVROLET DETROIT, Jan. 29 A sales tor Division conrerinv mtl -r..i;. . . - - , t . . . t - I paia oi iu per cent, ounrur une . U west, de-jfJrt 2 dayTof January over rra S rn "m PrtoJ last year was re- -Wall Virhtro noimced here ttxlay. Total sales to thj men whT t-" for the month thus far are 47.233 K"! litAUVT ' a irucKK. cent over the. samn reriod last year and 14 per. cent over the first 10 days of the month this year. From Jan. 10-20. 25.22G cars and trucks 'were retailed, as compared com-pared with 18.405 . units in the same period ln 1929, and 22,067 units ln the preceding 10-day period this year. In line with its policy of Improving Im-proving the relationship between factory and public, Chevrolet's program for 1940 calls for continuance con-tinuance of the training; of the company's intermediary the Chevrolet dealer. Currently ln progress is the seventh session of the post graduate school of modern merchandising and man-for man-for sons of Chevrolet Hniprs. an eiirht-week course of instruction designed to give sons of dealers who intend to touow In their fathers footsteps, a Tiractiral. well-rounded training in the fundamentals of operating a dealership. This is the only school of its kind in American industry today. and its success has been out standing. It has graduated-178 students since its inception a year and a half ago, and of these, 43 now operate successfully their own or sponsored deaiersmps. - Until the school was formed, no facilities whatever existed for training: the second generation of automobile men. Realizing tnis, W. E. Holler, general sales manager man-ager of Chevrolet, spent several vears in search of a means of overcoming this deficiency. The school for dealers sons was ms solution. ' In 1933 the schooir was opened. Since that ' time students have come to Detroit, where classes are held, from Sweden. - New- Zealand, England, Bolivia, Switz erland. Canada 'and South Africa. Reservations have now been booked book-ed as far ahead as 1941. so pop ular has the school become. Thirtv-two are enrolled for the current session, and. one. student from England, who graduated last year, is remaining to take a review course. Students are 'required 're-quired to pay only . living V expenses, ex-penses, tuition t'sing: paid by the Chevrolet Motor division. t 5 Students are chosen entirely New 1940 Chevrolet De Luxe Sedan V x. - " v i New 1940 Chevrolet Special De Luxe Town Sedan.' Chevrolet Heavy Duty Truck , tr-i'.r l GS-s ' y 4 7 ' " ' -w--v,v . ....... . : ' ' '' ": - f. i --,"v"'5" ' - . The new 1940 Chevrolet Heavy Duty De Luxe Stake Truck on 15Sj j-inch whcclbase Is pne of the most note-4 note-4 J- worthy units shown for the new mode year.' Rugged and -A i. on a : merit basis, considering their background 'and ability, potential poten-tial possibilities as dealers, and ' ability to gain most from, the school.- T. O. McLaughlin, director direc-tor and chief instructor, and an examining board composed ' of central office officials reviews the candidates and passes upon their applications. Object ' of the school is to perpetuate strong, reliable, this truck offers unique appearance features, including chassis skirt and advertising panel, to heighten the "moving billboard", effect. ... 4 ' : 1 ...in .' 1 r . ..-yy. . , ,. ;'. ' : I.. V 'I ''7 sound, and well-managed Chev rolet dealerships, and this con sideration Is uppermost in making mak-ing ' all selections of ' candidates. Maximum number to be enrolled for any one. session is 32. BUICK SAFETY FEATURE SEEN New full "length side ' pans are used on 1940 , Buick engines to protect the power plant com-Dartment com-Dartment . from ice. mud and slush. ; 'y k For 1940, Buick mufflers are constructed of lead coined steel which has a very high resistance resist-ance to corrosion and ru?t.: The '.' material . has been . thoroughly . tested in salt laden air. l . , ,, - v . Uiv . aa u wa v-ta aV a a,aa clutch and brake pedals , areS now equipped, with new bronze Bush ings to , improve their operation by, preventing scoring and frizzing frizz-ing up , f rom rust or corrosiVn. Many refinements incorporatf'd in .the new Buick shifting mecf anism have, added ; to , the eas of shifting and the quietness oil the linkage.. . ' It is not necessary to - crawl" beneath'- the car when Jacking up the new Buick, -. ; On the , Buick 1940 cars the heater Is t , located - beneath the front seat, -enabling the - floors of either the front compartment ,or the . rear - compartment of the car . to be adequately warmed. . Silent zone body mounting in--, volves ; the simple principle, dis- covered by Buick engineers, of scientifically . determining .the,, points of least vibration in the . chassis frame, .and locating the body bolts, at those 4 points. , BODIES MORE RIGID -' ' : . New structural - features In Chevrolet's . bodies by Fisher lend these units greater rigidity and safety. The floor and . roof sills are j now box-section - steel, and the cowl assembly is . improved by forming toe-pan and dash as a single : heavy steel stamping, . : which is -reinforced by welded steel braces. i i. v-.rir retpective dealership fcinew passenger cam aj :r "T. Chevrolet to Jeadersfcia in la the second 10-day iaiiMaitry year after year. Holler said, sales w Used car sales likewise held to the strong upward trend that has been characteristic ' cf Chevrolet throughout the past year- A gain 'of .17.6 per cent was reported fort the second 10-day period over tne; first period this month. , From J Jan. 10-20, 33.715 used cars were; . . I ... . .1 ..( uia penoa Air-1 rtiaiiea. as wuu .- ere up 37 per units sold during the first 10 days. i DRIVE SAFELY and ECONOMICALLY CHAMPIOM I T1RI Fn VAILUJE! pnHcisr' VOmn ?.Ut ANY road, ia ANY weather, weath-er, ::t ANY r.ir eq-irrrl triih the new Fire- c:-.-rt;.ci Tfrcs. The revolutionary r.- Ir. itr m- Safe!r Lork cord body pro-vi pro-vi Jcs far 'ztcr strength and safety. The zr. uT.:r r.cw Gear-Grip Tread with more than ihTT-d-ed an.es grips the road v a fhr.i h!.I to prevent skidding: and iiurcs fjn;ck Ftons. Drive in todaylet us ty,u"; your car with a set of new Firestone C'rr.rioa Tires. " . - i w1 a 1 , V I' . CnAT.IPIOII- Sf niir? inwrv M i PRICES J ? - ; " ""ye 1 i I U r- -. I , B !mc:' ' ;? ."? , . o. ; A ' t " '...mi. ' A;;V i i V ) ' . ' ' . j, .... . ..-.'.::;;!. t , t When You Buy Your New Car, Specify Firestone Champion Tires and Champion Leak-Proof Tubes BUY TIOES DY THE WEEK On Our EASY BUDGET PLAN As Low as L - Per Week JJ imvi . . . A F.nESTOIlE DATTEC1Y For As Little As And Your Old Battery . 22 1 ( i: 3 c-j f--,-Ljy c j 3 AUTO SUPPLY & SERVICE STORES 213 West Center St Phone 39 Provo. Utah ' " ... s f wnr vn &inrB inn 11? . Feast your' eyes on the.. f r ' smooth-flowing., lines and contours of this best-selling Chev rolet for MO, i with New "Royal Clipper" Styling... . . Note that it's the longest of all ' ... . . . - . ' . i.. . . ) ... lowest-priced cars, ' measuring 181 inches from front of grille to rear of body. . . . Yes, eye it and convince yourself . that it's the . "star for styling" the outstanding beauty and luxury leader among allcars in its price range! . f : .. " TTILJ J ' i . ' - '- - J. rr:" J J rrrr: -71 r t ill I - 'llfclLUM' J ..f i i" Ei Just touch Chevrolet's isive Vacuum-Power Shift and feel the hidden power cylinder, supply, 80 of the shifting effort automatically, as no other- steering column gearshift can do. ... Step on the throttle and see how Chevrolet out -accelerates and out-climbs out-climbs all other low-priced cars, v . . Relax as you enjoy 4The Ride Royal"t the smoothest, safest, steadiest ride known. ... Yes, try it and then you'll know that Ch'ev-rolet's Ch'ev-rolet's the "star for performance" ; among all economy cars! - tOn Special De Luxe and Master De Luxe. Series, HO See your Chevrolet tn)fiflf dealer and learn how; very jO) L little : it will cost to Jown a new . ; Chevrolet for MOwith your present' car in trade. .' . . Yes, buy it, and you'll own the " star for value," because "Chevrolet's FIRST Again!" '- ' A GENERAL MOTORS VALUE 1 Ject ehane without no,tc. gain!" SECOND STJUTII and.UNIVERSITY AVENUE PR0V0, UTAH PHONE 153 |
