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Show PAGE SIX. It's r.'olor Manufacturer's Job To Fight Tax r.ioney Diversion Hj GF.O. I). KEUJER Vie lreUdent The StuJebaker Corporation The r-.r.servative rutllmtion of t. AutcmcUl Manufacturers -.- ;tt:-.:i ca:-1 "Automobile Facts," in a recent i' i. tates thai no Isj than $15-3.000.000 of riznway uers money was divert- d fmni rjru!ir chsr.roi last vear v year it rr.l that 13.5 Cents Of ry htghwar tat dollar went for t rr.j'c'j rc r te from rr.rtjr vehicle Th;s Is r.ct a rw suVect. Al-rno-t vervNJy realizes that som? cT the motrr tx nonfy roes a.rT. V.'e In the busings know a i t e.;r.iy. Nevertheless, it ii a nutj-'ct th-it reed constant ntte-ticn ar. i reiteration. Ar.d we rf he Industry keep hammering The average mctor manufacturer manufactur-er It a hurr.in and anxious to Im-rcve hij buinp. therefore his rrrn well It.rg. as the minufac-t'jrer minufac-t'jrer cf anv ether r-roduct. We war.t cur t .-xir.csa Vo get ahead a-.J ws j;,i t et ahead, too. V.'e w;;i put a vigorous battle against arythi.-.g that hurts our fc '.ii-ei. ar.v pUn cr prr'ram that '- It il wrt. N IWation Sf-n The r-.rt.-.r manufacturer cannot ! h;- It f.''.r f!l auto-nr--Mle j t fn I motor vehicle tax money I cn arp-: rt. seawalls, cvs'.er beds J f.r the activities cf th Probations Cnmn;lA!-;n cf North C-rcUna. We cannot beheve tht people will buv rnrtr can because the ocean Ji "ri wtfrt It i rr cyster beds t:co rr. rr.-)re f.ertiful. V. are f .r the Utterrr.e-.t cf airports, tut we fc' eve the avUtJon In !u.try fuzht ti take enre cf Its crn troiitte. TT.e automobile manufacturer -.-. 1 vhic; I xx money srnt wl.c.-e it sVjM b tp-nt on plana mr.l projects that wi:i further the t c f the motor tjf. It may be in:"rverar.t In traffic law. It r..v be Improvement In high wa vs. it rJ be e-ludtirt cf the Dubhc. Arv'h r- that hvs to !j with Use f deU.Utirg of the public' uae of eutcr-, -!-;- will win the manufacturer's manufac-turer's arrrovaL - Nor la this lfishne. All you hare to do la to look back over the history cf the motor car and ycj win e what it has done for Arr.'rl -a. Hemember the rugged c;lr reeta. the irravel highways cf thirtv. even twenty year ajro Hersember the chuck boles In urban urb-an thoroughfares ? Remember the clmj-i cf du,t ri'lnjr from the country roda? Itemember the !r.ar!t In cor.?ese4 areas before traffic lights came and remember terrors of the city traffic cops? .mmb how long- It took to go anywhere? .. iXoal Important - , No. it's the cM story of the nso- I.OP . ..-y 1 "'-'.:;n . ; . . j : I X - ::: 7 :.-.' : l0 h -is - ; -' ' A FINE LUBRICANT Free-flowing Long-lasting Slop at the VICO-PEP S3 Siffn for Finest Products and Better Service Everj-wherc in Utah and Idaho tor car improving the highway system. and the highway system improving the motor car. Our nation has been knit together in a j magnificent network of roads and j our cars have been made to travel i those roads with alacrity and com- j fort. The motor car provided the ! money for thcwe roads, and the I read provided more motor cars - i to provide more monev lor con- tlnuert Irrnmvempnt v provement. We do not want the evele interrunted. deter. j red or upset In any manner what ever. Several months ago Dr. Miller McCKntock. director of the bureau for street traffic research. Yale UniverJiiV. informed siilnmnhil i editors that America can use and r.eedj another fifty billion miles of passenger transportation a year. The size cf the automobile market is controlled by physics, not economics, eco-nomics, he stated. It ia obvious that realization of the hoped-for additional fifty billion miles of transportation will work wonders Lincoln -Zephyr THE IS 13 Lincoln-Zephyr Conti-cental Conti-cental Cabriolet Is a new body type this year, wltii the flavor cf European Euro-pean boulevards la Its dashing lines. for our Industry. There's no sense In our building- cars If the public cant use them. We want the facilities facili-ties provided, the roads to handle far greater traffic. We won't have any trouble providing- the cars, and when we do manufacture on that enlarged scale, everybody In America will be richer, happier and more comfortable. It Is only natural that we voice vigorous disapproval of any diversion diver-sion of motor tax monies. VA 4 Ford V-8 Fordor Sedan for THE FORD V-8 Fordor aedan for 1940 la of modern streamlined design, de-sign, with plenty of room for six per qns to ride comfortably. The new finger-tip gearshKt on the steering Continental Cabriolet On Display In several Important respects it Is distinguished from other Llncom-Zephyr Llncom-Zephyr cars. The hood Is seven Inches longer. The car Is three FUEL TANK CAPACITY UP Fuel tanks on the 1940 Chevrolet have been Increased in capacity from 14 gallons to 16 gallons. They are in the tame location as before. but are flatter and wider because of the chassis re-designing. On the Business Coupe, the tank is slung amidships under the body, with filler neck at the right side, while on other models it is at the rear, with filler neck near trailing edge or rear render. WiXc?o) i f TD777D ) . GAS O LI MI; post clears the front compartment and allows two passengers to rid a In front without Interfering with the driver. In 85 horsepower models improved sprint; suspension and a 5 A Inches lower. Upholstery may be bad in a choice of leather or leather and whipcord. The top can be raised and Uwered automatically. Continental Oil To, Use Newspaper Space for Sales . PONCA CITY, Okla., Feb; 21- "Newspaper advertising to assist the local bulk plant and service station operator constitutes by far ine greatest single item in con tinental Oil company's 1940 advertising adver-tising budget," A. J. Rabe, Con tinental advertising manager, said nere today. "Continental's entire campaign Is designed this year to help the local distributor of Conoco products prod-ucts to increase his business. -i, "Although the campaign will In-; elude almost every kiiid of successful suc-cessful advertising medium, our unusually successful marketing record last year, when newspapers formed the backbone of our campaign, cam-paign, was largely responsible for thejaulk of our . very large budget being spent for newspaper advertising. ad-vertising. , j ' "Small town newspapers, incidentally, inci-dentally, will share in this plan as extensively as the larger metropolitan met-ropolitan dailies. The campaign will include more than 1,300 papers throughout the United States and is expected to reach more man 33.0uu.u00 readers. - , . "As In the past, this year's campaign cam-paign will be devoted to Conoco dronz-z-z gasoline and Conoco germ processed oil, and all ad vertising will be done in the name ;f the , company's local r mileagi merchants." Ford Truck Sales Continue Climb DEARBORN, Mich., Feb. 27 Retail demand for Ford trucks and commercial cars during Jan uary was me neaviest for any January since 1937, it was an nounced today by the home of fice pfthe Ford Motor company nere. , . : , . - Sales to customers totaled 15V 503 units, an increase of 46 per cent over January of the previous previ-ous year. This figure also ex ceeds the number of trucks and commercial cars sold by the com pany during the first month of the boom year of 1929. While a part of the gain is credited to a ' betterment in general business conditions, ' it also reflects Increased public ' acceptance ac-ceptance of the new . improved product, it is stated at the home office. ...... CHEV. BODIES SILENCED Silencing of bodies, and sealing of doors, windows, and luggage space against both drafts and weather are carried to new lengths in the three series which Chevrolet Chevro-let haa introduced for 1940. The cowl ventilator has an easily accessible ac-cessible handle, and, as in 1939, 13 screened to exclude Insects. GLOVE COMPARTMENT An added touch of convenience in Chevrolet's special de luxe fcciies, i3 a" lighted glove compartment. com-partment. Its concealed " lamp automatically turns on when the compartment door is opened, If the headlamps or parking lights are on. 1940 Here new torsion bar ride-stabiljzcr nelp, to provide an unusually comfortable! ride. A 60 horsepower V-8 engine also is available. There ia a large luggage compartment. ' 7 - r . ; NEW LIGHTS Better road illumination when lights are in the "bright" position, posi-tion, and better roadside illumination illum-ination without center-road glare when they are In the "dim" position, posi-tion, are the two safety contributions contri-butions made by the new sealed beam headlamps whic'ft Chevrolet Chevro-let employs on all models of its 1940 line. Small parking:'; lamps whose shell design harmonizes with the rest of the ;car are mounted beside the headlamps on the front fenders. TK1 ILj Phone 1000 Provo, Utah PAUL D. VINCENT, General Manager Ford Sales SIioiv Qdnz Over 1039 DEARBORN, Mich., Feb. 27 Despite unusually severe weather conditions throughout ' the South, January sales of Ford cars and trucks and Mercury cars thru-out thru-out the United States totaled 65,435, a gain of 14,580 units over the same month a year ago, it was announced today by the Ford Motor company. ' An especially strong showing was made by the Mercury car, with salea 49 per ; cent higher than in January, 1939. Truck and commercial car sales " gained 46 per -cent, over the corresponding period a year ago. Meaning of "Suspended" Stumps Accused . Driver SALT LAKE CITY, Utah UJ.Il) A youthful motorist, name undisclosed un-disclosed by . attendants, , was hailed into Salt Lake police court on a charge of i driving a car with faulty license plates. The defendant said the , plates had just fallen of f and he was head ing for a garage to get them fixed. Judge Reva 'Bosone fined him $5, bet .added: -"Fine suspended." The. youth ' started reaching in his pocket for the money. Judge Do3one suggested he look up the meaning of "suspended" in the courtroom dictionary. The defendant defen-dant did, returned , his hand to his pocket blushingiy, thanked the judge and departed. "Vol ? IC Same FORD WINNER OF- GRUELLING 1940 GILL10RE-Y0SEL1ITE RON An 85-horsepowerod Ford V-8 ( de luxe, driven over a measured course of 306.5 miles of every possible road condition, includ ing a 6200-foot mountain pass, came through the gruelling 1940 Gilmore-Yosemite run with an economy performance far sur passing that of the other two volume sellers, in Its price class : The Ford car battled driving rain, fog, sleet and - snow to complete the run within the 10 hour time limit, and to make an official American Automobile Association As-sociation record of 24.92 actual miles per gallon and 51.42 ton miles per gallon. This was a stock model sedan in competition competi-tion with the winning car, which was equipped with overdrive and free wheeling. Rules of the contest con-test for cars not using special equipment do not' allow coasting down hill. ' t Official' contest result showed show-ed a second volume' production car to be next behind the deluxe Ford with marks of 22.87 aetual miles per gallon and 48.022 ton miles per gallon, followed by the third volume production car with 22.54 actual miles per gallon and 45.164 ton miles per . gallon. ' The mark of the Ford entry substantiated . economy, f claims even more when compared to that of the other- 28 cars, repre senting 14 makes, which com peted . in the annual event, Jan. I 4, from Gilmore Stadium in Los i Angeles to the floor of the Yose- ' ( V' ;vv( V OFFICIAL A.A.A. CONTEST BOARD ' - FORD V - 8 CAR D (6 cyl.) CAR C (6 cyl.) MOTOR CO. Open Evenings Management Same Location for Over 23 Years miLe Valley. Its actual mileage record surpassed all entries in , higher price classes. Virtually the entire run, which was closely supervised from start N I to finish by A.A.A. officialSj was completed under adverse weather conditions. The entries left Gilmore Stadium atf .one minute min-ute intervals, "started 'at 5:30 , a. m., inva steady doWnpour. Near; Bakersficld the sun j broke through storm clouds intermittently intermit-tently between 'showers. AA early morning snowstorm in the fnoun-tains fnoun-tains changed to heavy raira before be-fore the contestants began V the climb.: across' mile-high Chinquapin Chinqua-pin Pass, gateway to the Yose-mite Yose-mite Valley, causing slush ad ice on the roadbed. Officials, drivers and observers -alike agreed as to the fairness of the run as an economy demJ j onstration, especially in view orS' .weather conditions. Rules pre-V fie laws, either In metropolitan areas or on the highway, as 1 well as coasting- or any trick driving. 'SEALED BEAM' HEADLIGHTS New "sealed beam" headlights have been provided for all of the new 1!M0 Chryslers. These lamps provide 50 to 65 per cent rr.oi e light for country driving, while a non-glare passing loam is thrown to the right anl lessens les-sens the possibility, of blinding diivcrs of on-coming cars. r ) FIGURESp . U MILES PER GALLON - 24.92 22.87 -22.54 l 1 |