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Show THE PARK RECORD www.partcrecordLconi WED/THURS/HU, FEBRUARY 2-4,2005 Business. BUSINESS EDrTOR: A m Bloom 649-9014 ext 110 Coalville's plans stir up business owners !$!£Pv.^ v .. v .:y, ,,,-; ,,,;;-,• ! Manyanin town say more U^W^fM^M^M-fyl ] &ty]p£tfiQ$^^:9ffi; trees d angled parking only scratch the surface By ANNA BLOOM i' " '' Cajun Entertainment f Night to benefit ^ L < health clinic > ?•' . 'A Cajun Entertainment Night (Casino Night) for the benefit of The People's Health Clinic will be held on Saturday, Feb. 5 from 6:30 p.m. to 11 p.m. at the St. Mary's Church Parish Center. Adult beverages and appetizers will be served. Games will include Black Jack, Craps and Roulette. Tickets are $35 per person ($25 of the admission fee is a tax-deductible charitable contribution). The event is limited to 200 guests, so buy your tickets today and show your support, j-Tickets are available at the local Edward Jones Investments office at 17*45 Sidewinder Drive or call Joe at 640-0391. All proceeds will go to The v People's Health Clinic, and ultimately, !; to uninsured citizens of the Park City •community. . . : J , ;•; ^^•:1 <•'; ^'s "Home for the ; 6 !f Homeless raises over $200,000 for United , Way.,^,^:. \f: A total of $220,000' hasf been braised for United Way of Salt Lake (UWBL) partner agencies providing servpes for the local homeless community, the direct benefit of this month's sale of Ivory Homes' "Home for tie Homeless." l>ory Homes broke ground on the neW house, located at 4265 Soutn 361 i West, in early October. With the sale) scheduled to close this week, the total proceeds from the home will go tt UWSL. UWSL will oversee the grariing process and will serve as the fisca' agent for the funds, which will go tt four agency partners providing servbes for the h6meless: Catholic Cdnrriunity Services, The Road Horre, Utah Food Bank (Community Services Council) I 'anaVolunteers of America. ; Tiie "Home for the Homeless" floor : planis Ivory Homes popular ;/."Catania" design, with more than 3,10) square feet of living space. The design utilizes innovations for energy savings, including a high-efficiency --*; furnace/air-conditioning plant and dua-glazed windows. Of the Record staff Talk of a revitalizalion plan tends lo ignite a fire in the bellies of Coalville's citizens. Like overprotective parents, debates about what's best for the town can become quite heated. All agree something should be done to revive the town, but many feel just planting trees won't do enough to put Coalville on the map. Jan. 10, Coalville held a City Council meeting to not only discuss Community Development Director Don Sargent's revitalization proposal, but also to honor retired city council member Grant Macfarlane, who served as city attorney for 18 years. Mayor Howard Madsen presented Macfarlane with a plaque, and in response, Macfarlane expressed his gratitude to each member one by one. "Don is one of the most talented planners I know," praised Macfarlane. "Don is top notch. It's hard lo know what the citizens want. Just remember, it's just those few people who have an axe to grind [who] come to the meeting." Indeed, after Sargent presented his plans to plant trees on Main Street, to replace the "Welcome to Coalville" sign, to angle parking and expand sidewalks, citizens at the meeting were ready to fire. "I said it at the meeting and I'll say it again." Coalville resident Sheryl Clark told The Record. "If they don't put a stoplight in between [1-80] and Main Street, they can look forward to some small child's funeral." Clark owns a corner piece of property near the intersection that connects 100 South and Main Street since 1970. In addition she manages Country Trails, a business that offers visitors horse rides and a handful of other properties. Growing up in Coalville, Clark remembers nearly 30 businesses on Main Street. She feels the revitalization plans come too late and with the wrong focus. Her sister, she mentions as an example, closed her restaurant due to a lack of support within the community. Clark has attended countless meetings over the years and she has since become more than frustrated that the council has not listened to her plea for a safer intersection and a plan that will include more than a handful of businesses in the middle of the town. "Buy me out," she told the council a few meetings ago. "By the time people whip around that corner they've already missed my business." Clark worries that if the council decides to put the "Welcome to Coalville" sign in a planter box, there will be nothing to indicate that a town even exists. "If we don't draw anybody in, we can just sit back and watch the businesses STOCK REDUCTION SCOTT S IN Q PARK RECORD Coalvflle business owner, Leon Simister feels bringing activities to town would be a more effective way to put Coatville on the map. die." says Clark. "We need a community center-something for the kids to do. We once talked about a roller skating rink, but no one did anything about it. Now that building sits empty." Clark feels that many of those championing the revitalization plan ignore the rest of the licensed businesses in town because they travel outside of town to work. "The reason they can't sec what I'm saying is because 99 percent of the people on city council leave town early in the morning and gel back late at night. There are times you don't see 14 cars down the street. They need to improve the look of the community, but they need to be fair to businesses all the way down the street," she says. Some Coalville citizens who don't attend meetings also doubt the effectiveness of the plans proposed by Sargent. l Tve talked to enough people so absolutely opposed lo it I don't sec why they want to go ahead and' approve it," says local business owner, Leon Simister. "I dont think planting trees or flower pols will bring anybody into Coalville. I mean, docs that excite you? The thing we need to do is bring activities here." Simisler. who has owned an art gallery mid craft store on Main since 1963, has left a sign up for a couple of years telling customers that his store will be going out of business. He loves people, he says, so he would rather not retire. Though the doors to his shop remain open. Simisler feels that shopping will not bring in the kind of traffic needed to stimulate the town's economy. He writes a column tor The. Summit Bee, and has not been shy about giving his opinion. "[("oalvilie's] 20 minutes to Park City and 45 lo Sail Lake, so people can go anywhere to shop. We have no selections of restaurants and we'll never be like Park City. The courthouse is what used to bring people here. Now they have courthouses everywhere. Now we're just a county scat in name only." he explains. At the meeting, Sargent" emphasized that the proposal was "conceptual in nature." In order lo gel a grant to begin to make any changes, a plan nnisl be drawn. Summit Grant writer Karen Brostrom. frustrated by the fact that the town has yet to reach a middle ground, noted that ground wouldn't have been broken until 2007. Il takes a whole community, she said. Projected on the wall at the council meeting. Sargent listed "developing a sense of pride and community" as a goal. And perhaps creating a pleasant walk to businesses is a slart, but for many, not quite the answer to making Coalville a destination. Wes Robcson. owner of Coalville Auto Parts, says though his 17-year-old business sits in front of the "Welcome to Coalville" sign, customers still ask him what town they've landed in. For Robeson, it's not about the sign, but bringing in industry and events that highlight the town's distinctive spirit. "Right now we're Coalville not Bountiful. Let's be Coatville." he resolves. "I think that we're unique in our own way." Outdoor retailers examine their appeal to women I hey need to enjoy the sport first. •"We're really trying to help grow lifetime outdoor participants and enthusiasts its opposed to making a sale," he conoutdoor recreation industry, we need to firms. "The high-end boots and watches By ANNA BLOOM arc important, but people need to invite and attract women." Of the Record staff At trade shows, OIA has begun become attached to the sport lo get into The Outdoor Industry Association putting all of its research to work by the products." (OIA) Marketing and Communications scheduling speakers to join the on-going Lee likens men lo laser-beams and Manager Michael Lee sees America's workshop called "Toolkits of the Trade" women to floodlights when il comes to "Obesity" Crisis as America's to share their expertise in untapped por- shopping. Whereas men walk into the "Inactivity" Crisis. tions of the outdoor market. Lee identi- store and zero-in on what they know they This weekend at the Outdoor Retailer fies the largest barrier in getting people want, women tend to take in the entire Market trade show at Salt Lake's to participate in outdoor activities as store, and peruse a variety of products. Marriott, OIA invited Lisa Johnson to "gear fear." OIA, he says, would like to Women, he says, spend on average more speak on how to approach the women's change the outdoor retailer market time then men in research and purchasing market-one of the largest expansion approach all together. They would like decisions. They don't simply enter a shop retailers to focus more on getting people and buy a product, they usually like to opportunities available. "Eighty percent of dollars spent in the active, and not just pushing the product. talk to salespersons about their opinion United States is influenced by women," If a person goes on a hike for the first as to why they should make the purchase. says Lee. "If we're looking at growing the time, they don't need a Nalgene bottle- "The problem is. unless a woman's OIA would like the outdoor retail market to focus on encouraging customers to enjoy sports first, buy second product is sold at a women-specific retailer, often limes an average woman walks in and that retailer drops the ball-they don't know what's so special ahum it." Lee explains. "Women don't want lo know about the engineering of the material, they want to know whether or not the product will keep them dry in the rain, or warm in the cold." Fifty percent of the impression of a slore, Lee adds, has to do with what people can gather from the parking lot alone. Catering a store to women, therefore, has a lot to do with how the lighting is fixed, the colors of the walls and the arrangement of the merchandise. Women tend to like a more traditional shopping experience. The most successful stores for women, he says, spend a good amount of time coaching their staff proper etiquette and embrace a customary store model. THB INREALESEOE THE SIMPLE THINGS COUNT BY MICHAEL LAPAY PC Roasters Coffee Tons of Machines Crazy Past Connection Print, Scan, Burn CDs 7 Satisfying days a week 738 Lower Main Street 649-0051 Come On In! fine cigar* RECEIVE THE FIRST 15 MINUTES humidors 1400 Snow Qreek Dr. n's Shopping Center of! Hwy 224) Park City, Utah Sl 435.655.WINE (9463) www.theartofwine.biz wine ® bigpjane t. com WITH PURCHASE O F / SPECIALTY DRINK f e r ends 0 1 / 3 1 / 2 0 0 5 / Vo fmust present coupon . If you're selling your home, you're probably wondering just how far you should go with improvements. The answer: Don't go overboard! It's the little things that count Look at your home objectively. What do you see? Overgrown shrubs? A messy garage, toys in the driveway? Dingy kitchen walls.? 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