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Show THE PARK RECORD Business. www.parkrecord.com SAT/SUN/MON/TUES, AUGUST 14-17, 2004 Briefs Town Lift expands hours Park City Mountain Resort has expanded the hours of the Town Lift service for longer evening access. The new hours, effective immediately and valid until Miners Day on Sept. 6, are Monday - Thursday from noon until 8 p.m.. Friday and Saturday from 10 a.m. to 8 p.m. and Sunday from noon to 8 p.m. The last chair up leaves at 7 p.m. on all days. Fall hours begin after Sept. 6, when the lift will operate Friday and Saturday from 10 a.m. to 8 p.m. (last chair up leaving at 7 p.m.) and Sunday from noon to 7 p.m. (last chair up leaving at 6 p.m.) Tickets are $10 for one roundtrip ride; all day passes are $16. PCMR offers free underground parking to customers Because Park City Mountain Resort is hosting the Mustang Club All Ford Special this weekend, the First Time and Silver King parking lots and some of the main parking lot will be dedicated to displaying up to 300 Mustang cars. To accommodate the resort's onmountain customers, underground parking will be free and available to those using the resort's lifts and rides on Saturday and Sunday. Access to the alternative parking is at The Lodge at Mountain Village. Park City ranks as No. 7 ski town Skiing Magazine has named the Top 10 ski towns in America in its first issue of the season. The list provides resources readers would need to move: the closest ski resorts, the best legitimate jobs, and testimonials from local residents. The magazine searched for the towns with just the right combination of skiing and quality of life, two of the most important factors that skiers will consider in a relocation. The ideal town also had to be between 5,000 and 50,000 residents and within 35 minutes of 1,800 feet of lift-served vertical. After weighing economic factors such as median home price, income and rental price as well as snow stats including acres, inches and vertical, Skiing Magazine found 10 good reasons for readers to get packing. The Top 10 ski towns in America were: 1. Jackson, Wyo., 2. Steamboat Springs, Colo., 3. Vail, Colo., 4. Bozeman, Mont, 5. Hood River, Ore., 6. Truckee, Calif., 7. Park City, 8. Breckenridge, Colo., 9. Aspen, Colo, and 10. Stowe.Vt. BUSINESS EDITOR: M o n i k a G u e n d n e r 649-9014 e x t 110 business@parkrecord.com Utah granted five more years of tradeshow Sasser. for example, was one of approximately a dozen exhibitors stationed in the foyer adjacent to the entrance of the tradeshow - formerly the registration area for attendees, exhibitors and media. 'Hie expansion is not expected to affect the Winter or Summer Markets in 2005, By MONIKA GUENDNER despile construction slated to begin shortOf (he Record staff ly after the last kayak is removed and final For Robert Sasser, the news couldnt exhibitor booth is reduced to a pile of have been limed better. poles and panels. The founder of Park City IccWaior Although Salt Likke County, and Salt snagged one of the last available spots at Lake City have promised the expansion, the Outdoor Retailer Summer Market (his the source of the $:S2 million needed to year. The late entry came after recently pay for the build has. not been fully identiidentifying the outdoor recreation con- fied. sumer as a target market. So to hear that In addition lo increasing the main hall the tradeshow would be staying in Salt space by 40 percent. Outdoor Retailer Lake City for another five years seemed announced that future benefits would be like another stroke of good luck for the accorded market attendees, including disfledgling bottled water company. counted hotel room rales, personalized The Outdoor Industry Association, the housing services, discounted shuttle proindustry's nonprofit trade organization, grams to and from the airport, a launch of recommended to VNU Expositions, an outreach campaign to attract retailers owner of Outdoor Retailer, that the and a coupon program providing discounts tradeshow should remain in Salt Lake. for dining, rooms, lift tickets and services Outdoor Retailer had make known earlier within Salt Lake City. this year that the growing number of Several companies with Summit exhibitors had filled the capacity the County ties, including Park City Ice Water, venue and that it was considering a move Watchful Eye Designs and Black to a larger convention center. Diamond Equipment, benefit from the Outdoor Retailer announced on close proximity of llie tradeshow, as do Wednesday that it plans to keep the twice- dozens o\~ area retailers who order their yearly tradeshow in Sail Lake, contingent wares for upcoming seasons. Many have on a final contract and the materialization staled thai they would follow the show, of an expansion of the Sail Palace however, if it had moved to an out-of-state Convention Center. venue. According to information provided by Outdoor Retailer found that sentiment the Salt Lake Convention & Visitors throughout the industry in a recent survey Bureau. Salt Lake County has proposed conducted while examining its options. an expansion of the convention center to While 82 percent of those surveyed said include 145.000 square feet of new exhibit they were satisfied with Salt Lake City. 97 space and 70,000 square feel of new meet- percent said tlKV were open lo moving the ing/exhibit space. show if it meant an improved buy/sell The first phase of the expansion would experience. SCOTT S\HE/PARK RECORD be an underground parking garage and a Remaining in Salt Lake City, however. The Open Air Demo at Little Dell kicked off the Summer Market Wednesday. concrete pad that will act as the founda- will give exhibitors, retailers and other tion for the pavilion of exhibitors, and attendees more chances to try out prodeventually grow into more permanent ucls in their intended environments. Many exhibit space. industry members consider Utah to more The expansion will benefit the more closely match their ideal of a healthy setthan 100 exhibitors thai were turned away ting thai promotes outdoor recreation from the 2004 Summer Market because of than Las Vegas, llie next most likely city to size issues. Outdoor Retailer has already have hosled the event. squeezed exhibitors into spaces that until The Outdoor Retailer Summer Market recently were, attendee work areas, regis- will continue through Sunday and is open tration booths, food and beverage kiosks to retailers only. For more information, log of the key to what is being touted as a or just empty. large and growing problem in America on to www.outdoorrctailer.con\. obesity, said walking advocate Mark Fenion. host of the PBS series, America's Walking. The focus, however, has been skewed from the real problem - obesiiy due lo By MONIKA GUENDNER inactivity, said Fenton. Of the Record staff "Change the conversation. It's noi just The battle may be over, bul the war is an obesity epidemic. Ifs an epidemic of physical inactivity and poor nutrition." still raging on. All sides were celebrating at the he added. If people were to gel more active. announcement that VNU Expositions, at the recommendation of the Outdoor even just walking to the store instead of Industry Association (OIA), would keep driving, the country as a whole benefits, the Outdoor Retail tradeshows in Salt but retailers have a chance at a sale as Lake City, pending further expansion of well. "If they gel active outdoors, they the Salt Palace Convention Center. For the OIA, the recommendation might need a good pair of shoes." said was an important statement on the Fenton. Equipment is not the whole answer. Utahs commitment to the environment, as well as to the economics of the however, he continued, pointing to studies that showed when study iMonitors iradeshow. But as several speakers at the OIAs stopped the constant attention on how annual breakfast reminded industry often an activity occurred, subjects were retailers and manufacturers, the fight lo very likely to slop the activity, whether gain and keep customers is an uphill bat- or not they were given the equipment lo tle that expands outside the boundaries do it. SCOTT S IN EJPARK RECORD of the retail store. Please see Inactivity, A-11 Outdoor industry retailers have part Linda Kennedy, center, explains her product line to attendees at the show. Outdoor Retailer decides to stay pending expansion of convention center Outdoor industry has largerfighton its hands Speakers point to need to preserve outdoor spaces for recreation, profit Resort merchants plan to promote stores around town New brochures in new distribution spots and more on-site signs to mark upcoming winter season By MONIKA GUENDNER Of the Record staff The merchants at Park City Mountain Resort want visitors lo know where they are. This winter, the Resort Center Merchants Association, which represents ELIMINATE ICE DAMS! Jr A-9 most of lhe businesses tit I ho base of llie mountain, will make an expanded effort lo direel business to its storefronts. The Association will double the number of brochures it prints lo between 15.(X)U and 20.000 copies and distribute them to the visitor information centers in town, said Automatic Snowmelt Systems! - rX PCMR's Krista Rowles, co-chair of the association. The association wanted to create more awareness within the community and among visitors who might not be skiing or riding at the resort, she added. 'l*hc brochures will also continue to be distributed around the resort. The fourcolor brochures will continue to show the location of all merchants on an improved map, and association members will also have a listing in the brochure. Additionally, the association will increase the directional signagc ai the resort, adding a second kiosk to the Legacy Lodge level and keeping a kiosk al the ice skating rink level. 'Hie new kiosks will Inive four panels, displaying a map. a yearly schedule of events and two inlcrdunueiible panels. 'Hie new brochures will be available by the start of the winter season. NEW SCREEN DOORS!! 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