OCR Text |
Show UTAH POWER & LIGHT TO CUT ADVERTISING BUDGET Utah Power & Light Co. this week announced discontinuance cf all sales promotional advertising adver-tising except for electric heating heat-ing and security lighting. The utility also stated that it will continue its institutional advertising ad-vertising program designed to provide information about plant construction, conservation, environmental en-vironmental protection activities, energy supply and the ways to get the most out of electric service. ser-vice. None of the institutional advertising promotes any additional ad-ditional use of power. "As a utility responsive to the public good, we are changing chang-ing to meet changing conditions' said E. A. Hunter, president of the utility. "Additional electric heat and security lighting can be supplied without additional generating facilities, and the full utilization of these facilities helps to hold down the cost to consumers of electricity." "Only advertising that is clearly in the best interest of society as well as the company will be continued," according to J. L. Shoemaker, public affairs af-fairs manager of the utility and responsible for the company's advertising. |