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Show Communities Urged to Support Promotion Campaign This Fall Communities of southern Utah are being urged to prepare now for an early fall tourist promotion campaign jointly sponsored by the Five County Organization and the Utah Tourist and Publicity Council, according to D. James Cannon, council director. Schedule Sched-ule calls for advertising and publicity pub-licity directed at residents of southern California to attract them to southern Utah during "Autumn Color Time," from early September Septem-ber to mid-October. "However," Mr. Cannon warned, "Californians who accept our invitation in-vitation will be expecting not only a warm welcome, tout also an interesting in-teresting slate of activities, in every community in the five southern south-ern Utah counties." These activities activi-ties should include historic tours, caravans to scenic points, entertainment enter-tainment and lectures, outdoor events, etc. At a recent Five County Organization Organi-zation meeting in Parowan, Wm. G. Bruhn, chairman, named the following fol-lowing committee to coordinate plans in southern Utah for welcoming wel-coming the early autumn tourists: Jess Guymon, advertising committee commit-tee chairman, Parowan; Howard Pryor, Beaver County; Milton Jol-ley, Jol-ley, Iron; H. C. Thomas, Washington; Washing-ton; Clark Swapp, Kane; and Allen Cameron, Garfield. It is suggested that each community com-munity also have a tourist reception recep-tion and activity committee, with the chamber of commerce or service ser-vice club in each town taking the assignment, Mr. Cannon said. "This is the opportunity southern south-ern Utah has been waiting for," Mr. Cannon pointed out. "Tourists should be our No. 1 industry and early fall is the best time to encourage en-courage new travel business." An added bonus of the campaign will be to encourage LDS Church members in California and Arizona to plan a short stopover vacation in southern Utah on their way to or from the October LDS conference confer-ence in Salt Lake City. Every town in southern Utah should have a centrally-located information center, staffed full-time full-time between September 10 and October 15 to supply directions and help tourists who will visit the area. These people will seek information infor-mation on Zion and Bryce National Parks, Cedar Breaks National Monument, fishing at Puffer, Navajo, Nava-jo, and Panguitch Lakes, travel to Lehman Caves, Glen Canyon Dam, and "off the beaten track" attractions attrac-tions such as Grosvenor Arch and Pine Valley. Sons of Utah Pioneers members are encouraged to prepare tours to historic places. A recent travel survey showed that 50 of the tourists are vitally interested in local history and background. The David W. Evans Advertising Agency in Salt Lake City will handle the advertising and publicity pub-licity campaign. Mr. Cannon will be "on the scene" in southern California Cali-fornia during the week of August 24 to kick off the program. |