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Show BIG COMPANY HELPS TO KEEP BUSINESS AT HOME How one of the largest manufacturing manufac-turing concerns in the country cooperates coop-erates with their dealers to keep local business in the hands of local concerns, was interestingly brought out in a talk with one of our leading tire merchants last week. The company to which he pointed particularly for its work in this direction dir-ection is the United States Rubber i Company, which has perhaps gone further along these lines than any other tire concern. There are several reasons, aside from the very good point of keeping home money at, home, why our own . local tire stores are the logical place f to buy tires rather than the mail ord-1 ord-1 er houses. Tires need looking after by an experienced ex-perienced tire man.' He must have a well equipped and well stocked shop and be able to tell whether a tire is doing its work properly, and if not, why not. For instance, an expert tire man can tell wherether tires are wearing unduly because of the wheels being out of alignment and can correct the trouble in time. If, improperly equalized brakes are causing tire wear, the tire man can tell that and warn the owner. This sort of service you cannot expect ex-pect when you buy tires from mail order houses. The United States Tire Company started eleven years ago to educate people to their interest in supporting the legitimate home town tire dealer. In addition to running its own educational edu-cational campaign in local papers without interruption for eleven consecutive con-secutive years, the Company encourages encour-ages the dealer to supplement it with advertising of his own and helps him d it. Under certain conditions it even shares the expense of the dealer's deal-er's own advertising. Recent improvements in production produc-tion methods now enable the United Sttes Rubber Company to market, ' through the local dealers, tires of knwn quality, bearing the Com-Mny's Com-Mny's trade mark and full warranty, tor as little money or even less than te cost of mail order tires or offend off-end tires of uncertain value. |