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Show SOUTHERN UTAH LAND OF VAST OPPOMITIES President of U. A. C. Lists the Great Possibilities in Various Lines For This Section of the State President Peterson ,of the U. A. C, in "Thoughts on Rural Life," urges Southern Utah counties to develop the great possibilities in the poultry and dairy business. Mr. Peterson writes: "During the past ten years very rapid development has taken place in southern Utah in the construction construc-tion of roads, in the opening up of the iron mines and in nation-wide advertising of the scenic wonders of the south. Further impetus will come to some extent at least from the building of Boulder dam and there is increasing consciousness of the favorable location of southern Utah as of the entire intercoun-tain intercoun-tain country to the expanding coast markets. "Among the numerous opportunities oppor-tunities which the people of southern south-ern Utah have is one w-hich to date has not. been fullv realized. It con sists in the preparation of food-products food-products for the multitudes who are visiting Zion, Bryce, Cedar Breaks and the Grand canyon each year. It is well known that these attractions are unique, absolutely ab-solutely without parallel in certain ways as points of tourist interest. Tourist business is big. Southern California realizes this fact to her great advantage. Americans for generations have traveled to Paris, to the Alps and to other European Euro-pean centers. The processes of war and the hardly less disturbing processes pro-cesses of so-called peace have interrupted in-terrupted the flow of tourists to Europe. These tourists in larger numbers each year will come out to the Rocky mountains, which is the greatest American recreational area, and these tourists will come particularly to southern Utah to spend the vacation and a portion of their surplus wealth. People on vacation are not adverse to paying pay-ing well for What they get, providing pro-viding it is of fancy grade. Europe has taught the American how to spend, if he needed any teaching, and while the current deflation has reduced the number of volume of the wealthy, this country s'tiU is and will continue to be for a lew generations at, least, uie ricn-est ricn-est country on earth. Returning prosperity will bring the tourists out in even larger numbers because be-cause there will be many new faces in the upper economic circles, after af-ter this year or two of heavy fatalities, fa-talities, and these new ones as well as the survivors will want to see the world. Southern Utah should get into the business of producing in merchantable mer-chantable quantities its unusual products which are of surprising variety and quality. These products can win prizes at any agricultural show on earth. The restaurants and hotels will also need poultry and dairy products of high grade and they should, if possible, be products prod-ucts in the southern counties. The important point is that this new buying public wants the very best in quality and in sufficient quantity quan-tity to be depended upon to supply sup-ply the demand. And modern merchandising mer-chandising particularly of this character demands that products be attractively conditioned and displayed. dis-played. "Southern Utah cannot quickly excel in this business which require- extraordinary ability and considerable experience, and it is not advised that large sums be expended ex-pended in unorganized efforts. But southern Utah can and should work toward this worth-while market. mar-ket. The tree and bush fruits and nuts of the south, if they can be produced in sufficient quantity, have a natural quality which will quickly make them widely known ana sougnt alter, uompantote opportunity op-portunity exirrts in poultry and dairy development. |