Show INDUSTRY STRY RA IDL Y RETURN NG TO PRE V PREWAR AI CONDITIONS 0 v Manufacturers Fast W Weeding ceding Out Unfit Non-Advertisers Non Suffer I By F. F Ed Spooner DETROIT Aug AuS Au 21 The l.-The The automotive Industry Is in good shape bat bet is passing through a period of ot readjustment When the tho great grea t war I finished there was brought about an nn abnormal condition and an antime d time has has- no not readjusted matters naturally So things thinS's bad had to come com cometo cometo e to a n pass Dealers 1 are nrc reported n tt 4 to f I A be f In I In man sections j nau L III VL ll J. J ne J W 1 business remains In lri a a. condition condition con con- best beat described d as- as a as spotty and ind makers arc shipping normally normal normal- ly to many sc sV sections ons Decrease c in demands in other sections sections is pull pull- n lag inK the production down nn and enaD en enabling en- en abling aD Inn a readjustment which means good for the tho Industry For Instance the a Incompetent workmen who have ha been receiving tag ing like salaries to those paid t 4 good men are now being weeded out and many arc are departing from the field of automotive c manufacture ture to take up p labors in other Sections of or the country countr and InN in indifferent n different lines lints The workmen reI rn- rn N V miming art are putting in nearer per tent cent efficiency than they have put in for two years cars for or I there arc are so many men seeking positions that It Is again possible to fire tire an incompetent men man n hire a competent one ant Now 0 Suffering Lack L' of merchandising merch on on the th liart of oC man many manufacturer manufacture Inthe Inthe in the past palt when It was possible to dl poso of er c every car Jo possible to manufacture Is lit now being felt Makers who ho tr treated advertising representatives as the sum scum of or the earth tarth at a n time when demand exceed supply and who failed to take advantage H of or their prosper prosper- prosperity pro prosperity perIt per per- ity It Itami ami and their product are arr n now t feeling tho the a pressure o othe of orl lh the times Well merchandised l' l products are uc meeting with demands tod today far in eX excess 8 of the products of ot makers so sighted short that the they ahoy cannot see IN merchandising to today Some Som makers makr who would not ad advertise advertise fl ad- vertise or prepare for the future w when so busy now refuse to advertise ad- ad vertise because tho they Choy say there Is no market The fhe manufacturer of that sort is the ono one now suffer suffer- ing InS My fa liter Decision Optimists point to the real de- de J of the country and bank upon the mellIn meting meeting of oC these de mantIs minds when times Improve t And there are no pessimists as a matter matter mat mat- ter of oC fact t. An Any man of oC the In- In will tell of the present lack of oC dt demands mands but each fach one ono expresses ex expresses ex- ex presses th the firm belief beller that the banks will wilt soon reach a decision decision de de- de In iii regard to the automo n tive tivo Indu Industry tr which will wilt be favor favor- able Every E effort Is 18 being made malle to bring the th banking decision to a n favorable conclusion Truck makers mak mak- I ers are especially active for Cor there is not one of oC them who Js h why and wherefore and so 0 on not still pondering the reason for the action of oC tho banks It Is II admitted d that what Amer Amer- ica lea reeds today Is transportation yet let tho the federal reserve bank is placing placing every obstacle In the way of ot the a purchasing of ot that most needful commodity Railroads ar are arc putting ever every obstacle In tn the I war aT of good oo road building with their high rates for Cor the trans of road material and there here re Is still sUII that one qU question 1 jn in n een regard and to tn what Influences i might have ha been brought to bear b by the railroads 8 at nt Washington t to stop road ronel building makin tg g th more and more difficult through h wearing out of or tho the roads In e ex an and through lack of or new nc roads and in effecting obstruction tion Lion in building trucks through h the banks What One Danker r S Says Whatever Is the cause Cow fow ow seem to be able to fathom thereal tho the real situation ns n's It exists Some day the full rull facts will come out In the meantime it is 19 is said saltI th the o banks are groaning with their mono money and seeking pecking avenues t to o place It U In circulation William J. J Gray GraT vice president of ot tho the First and antI Old Detroit National bank bani recently told the Detroit Automobile Dealers Delers association that the bottom of the bucket had bad been reached reache In the tho fl fi- fi of or automobile sales that forced sales on small email initial payments payments pay pay- ments have hac re resulted in the formation formation forma forma- tion of or Intermediate financing companies to handle tho the credit transactions The These There companies hn have required credit from the banks and have added to the cost ceNt of the automobiles Ho Ito I said that banks had only onh just so much monc money to loan Joan nn and th that t th they y had found motor car Lar transactions took too mu much h of t their t r capital and surplus s. s The I lack act of or sufficient funds runds forced curtailment of the tho financing ing of oC the credit concerns Mr Gra Gray brought aj 1 automobiles Into the tho none nonessential class In his talk and caused much unfavorable comment This rating railing of or automobiles as ns I nonessential did not explain to the dealers the unheard of action I. I regarding trucks when driven for business has done so 80 much to save tine the countr coun coun- tr try In no other section of or the J land land- nd ha have hae e they accomplished more mort than th in Detroit for without with with- without out truck transportation many o of ot f I the factories would have ha been closed down most of ot the time Troubles Multiply Tho The utter failure of ot the railroads rail raj- roads to handle the tho tho traffic for tor o r the motor car Industry required the tine bringing of material by y truths trucks and delivery of or the finished fin fin- sheel product by road to the proportion proportion pro pro- I portion of or about 5 per ter cent of I the product The Tine remaining r 25 1 I per cent started out b by railroad and took many times ordinary traveling time to make the Journe journey jour Jour- journey ne ney causing great loss to mak er cra rt dealers an and ami l distributors and antI causing untold inconvenience to I the purchaser who required his automobile or his truck for the thel I purpose of his business The Thc motor car manufacturing I business has had not only the I I matter m of ot finance to wrestle r withof withof with withof of late but also tU gasoline shortage shortage short short- age RIC lack Jack of electric power in fn Detroit and vicinity through I breaking down of ot generators of at the the Edison and now as as' the result of trouble in the thc coal oal l 1 fields It faces more troubles and really serious s ones I t the last Jast year car the motor car business has had had ono one thing thins after another to battle to save savo itself and what tho final results results re re- re- re suits will be on the output o of the season son is a question However there thre is one ono thing certain The I demand for automobiles has not fallen off ort it will not cease and I when everything c Is all straightened straight straight- f cacti ened out the tho demands will wilt ag again t exceed the supply |