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Show SALT LAKE AD CLUB TO HEAR CUMMINCS "The Planning of a National Adver- I Using Campaign' will be the subject of 1 la ttlk tn be given by U. w cummingsi ihcrore th Salt Lake Ad club at Itsj weekly luncheon at the Commercial club. Mond.-iy. Mr. Cummlngs, who Is' Ch'ef of the copy department of L, 8. j i OillhHm companv. one of the West's j I oldeat advertising agencies, will dis-cusa dis-cusa the planning .t national cam-j palgns from the standpoint of coor- j dlnstlng the various elements of a mar- f keting scheme tn place a product before , the people of the entire country. The three chief functions of advertising adver-tising are to increase sales, decrease , selling costs and build good will for the product and the manufacturer. Mr. kummln.H will show how advertising has accomplished these thre things In I I various successful campaigns and how! ndverti'ed goods have maintained qua)-I I ity and price to the henefit of the con-j ! sumer. refuting the illogical assumption ' on the part of many individuals that i the consumer pays for the advertisings given a product. i |