OCR Text |
Show UTAH REALTORS SCAN PROBLEMS " "OGDEN A thorough analysis of problem In the improvement of Utah real eitat business, with much of the discussion centered upon the training and helping of realty salesmen, occupied Utah realtors Friday morning in the Ho- tel Ben Lomond as the 18th an mii ngHen ritv"""" th Realty association got under way Approximately 150 realtors frorr over the slate weie In atlendHiici to hear members outline progressiv selling, advertising, promotiona and sales programs aimed at correcting cor-recting existing faults Impeding realty business in "this naturally attractive beauty state of the Inter-mountain Inter-mountain country." "Service" Topic Clyde R. Fowles of Ogden. association asso-ciation president, was in charge ol the morning session, at which Dr, H. A. Dixon. Weber college president, presi-dent, was keynote speaker. "Service" "Ser-vice" was Dr. Dixon's topic. . He cited the important part property salesmen and their leaders play ir the development of any town 01 city and the service they perform through scrupulous care that home--aeekew erroevedso wMlk saeioljno.s auited to their needs. He urged that realtors "professionalise "profes-sionalise your occupation through organisation of classes for constant study, teaching yourselves to analyse ana-lyse your own problems and work out your own methods of handling them." Such classes, he said, could be planned similar to those of the American Banking inatitute. and would be of far greater benefit than specialised courses In colleges and universities. "Organise your own universities to suit your own needs. It's one of the surest methods of improving the highly specialised selling technique neceasary to your business." Roundtable Held Following Dr. Dixon's address, a roundtable discussion of the subject, "What's Wrong With Our Selling Technique?" cloud the morning aaaaion. Realty leaders, saleamen and brokers kilned in the noon luncheon session in the hotel ballroom. ball-room. Exra Gull, state securities commission com-mission director; Spencer Young, of the Home Owners Loan corporation, corpora-tion, and R. R- Brady, association counsel of Salt Lake City, were principal speakers, briefly discussing discuss-ing outside factors Influencing the realty business. Oeorge 8. Eccles. president of the First Security bank of Ogden, with an address on present economic conditions, con-ditions, highlighted the afternoon session. A dinner-dance In the main din-lac din-lac room of the hotel In the veiling ve-iling was scheduled to conclude the aanventlon. |