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Show A Candid Talk WITH ADOLPH ZUKOR, who started life In a small Hungarian village, immigrated to America at II, became a fur finisher, nickelodeon operator and movie producer. Of his IS years, 31 have been spent in show business, 21 ef them with Paramount He is the industry's oldest active producer. - ? A ae : . '. , . . ? . v : ' a .at IBfMsOTMsBsWsBBsBoVMta.Mns i ( - " Cenirontlnr eameramaa and Interviewer tocrther for the fir) j ttroe. Adelph Zukor oulekly snaps " ap a ueatlen on bow mafnatee ' . saufe movie trends, Mmple. "Vh " compare pictures which did well with iheee that laffeeV ''- So the Intervtewtr went right after the topic of how public taste is changing and how the movlas are keeping up with It Zukor goes on: Color? It will have to be much more commercial than It la today before It becomes standardised. And then Its adoption will be decided by public reaction," Television? I am certain It will not touch theater audiences. Radio, for Instance, doesn't detract today from attendance at worthwhile pictures. That Is our whole problemgood prob-lemgood pictures. We In the movie Industry Indus-try fttl that they will meet any outside competition." But there's 'a catch. "In measuring trends, we bring Into play our background of ex- perience In dealing with the public We never plan or commence a picture until we have completed a survey of what the public wants. It requires constant study to anticipate antici-pate changes la public taste." |