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Show OPPJ IlTCTJirJGS-UrJTIL 9 City "Tekfrsas," Dm. mmajmam -110 LOHG PROFITS I "fS al real Intermountain 'i'v''"'1 BABGAIIU STORE I We will keep faith tcith our customers I Almost a month ago, we began announcing in our advertise- I ments "Wholesale Prices Are Dropping," and therefore the I sayings thns made-possible were passed "alongto Roe'rrus I tomers. Our unswerving policy is, that when we get the I advantage of "Market Price Breaks" our thousands of I thrifty friends will he advised, so they also may share in I these price concessions. As long as this store stands, we I shall never deviate from that principle. Roe's has been I builded upon faith and confidence of the thousands of I folks whom we serve, and Roe's will, through the years, I steadfastly endeavor to merit that faith and confidence. find Bemembes- ffliis: Roe's can TRUTHFULLY say, YOUR STORE Their store, I is IC0 locally owned and operated. Not a single depart- I ment in the store is leased to either in, or oat-of-the-city I interests. Roe's SHORT PROFITS go straightway toward helping to make YOUR CITY-OUR CITY the greater I intermountain metropolis it Is unquestionably destined to be I Here's how we're saving money for last minute I gift shoppers. Each item an outstanding value! I see out lets (Oeaalne "wrltlejt") 4Q- 1e CnUdrea-s Knitted ikl Csps) an ) I tops. Perfumes, Bala Crystals, etc... WUw eolon and eeeaklaaUeasi yew cheat vJS I II Pare Llaea, Women's Handkerchiefs;!)- Women aad " ni. t as I ruuiauy ...eid.rei ta a 3C ta. u, tmk Ilk. yUuM.TT $ I list Memorial Wreaths and sprays, 1 s)M wesson's flat fralao Head Bass! Ik. (l I Perpetuate Palms, Perns, amllax, etc UiJ newest shapis; beaallfnu lined, each.. I II Men's, Womea's aaa Children's GUI a Misses' as u it Twla Sweater sets, 1 sf I suppers; felts wllk salt sales 9JC csb ke wera tlnile e douklo; a set.. asJ f II We Luncheon lets; peasant type; M f Children's Skew Salts: puis or plain e An I I cloth aad matching napkins (kosed) HOC tops; eoUd color paala; sue. I la 14 Deaf) II 49e Silk Hoot; sheer chiffon; perfect )Q. CklMrea's l.M Knitted Prestos, Meal d I I nuslltj; sll the newest shades, pair... a3G ' street or school; slses 1. ta IS.... II !f '" C"0'"'! ''''.."rt" iftU Children-, np to II Baron Pajamasi -ft. I I """; """ "h nOC 1- snd !-pc styles; nrleas etor..!.. 78C II Me Sols Pillow.; plamply filled with n. . , , . .. .uln. aapock; chlnts-cretoaao nwZiC Bo" B'u H',Um ""T. M II " wsna daraklo; w.U tailored; ( to M aCtOW II I5e Mluet' sn. children's Wool Knit 1 A I I Ulotn; krlfhl color comklnstloas, pr. JQ Womea's larse site nisaaet Bsth f AM I I Kokes (np U M) krlfhl color la ti OS. I ,9jl II Venea't a Mines' All-wool Barrel s) I I (wealert; while aaa pastel shaae.. sCJC Children's np to l.M Winter CooU; mm II pUiai, plain colon; slue I to 14.. aa I I II Women's aaa Mimes' Vestee sat "Jp II ksrrel style pare wortle4 Iwosters.... 196 ChUdroa's Crepe saa Taffeta Promt! f HA aosutilal stylm; hif H coloni lull 1 .3(1 I l.M Womea's saa Mlstes Coat Ityla fk I I I Iweaters; esrlons colon; la sll slses.... u Womea's Mioses' Par. Basher Ok- f A. I loshm; styles for all heels; sll slses I SC I Chlldrea's Blsnket Cloth Bsth Bokes I II la a wide rsnce of patterns. I to 14 ) I " "Vsnley" Permanent Wat. nets; pa w.ree bslr without heat; la own host. DSC I l.M Womea's Mines' Bsyon Loons- i Mfk I I Ins sad lleepini Palamat; sU colon I st9 Men's Beg. II Plsaaeletu Pajamas; 117 I I full cut; well made; all sites O I C II II -Wruley-t Gift- sett; fine Maps, CQ- I I colof no, hath ells, powder, etc DSC Mea's "Hlckok Belt feu; hackle, dk d I I holt and copper ash tray, set u. I l t to l.M CmhsMr' iluteini bonb.Qf) I I Uayt, tsM, etc BeanulnUy Unted.. O0C " Drees Ihlrts; new nn I I patterns sad solid colon; sll atsos... 906 II se Blao "Mlrkey Monte Bsky BUak- A. I I eu; toft, sluy-Uke asp; sua MiU-la. HgQ Men's ap to n fine Drees snd Sports a fk I Ihlrts, Inclodlni radlnm silks 1 1 f 9 lime. Electric Iroas, chromium I CA I I plated. Geaersl Clectrlc (nuaateed Mea's fancy Neckwear; rich C M dk I I colon; weU nude; full site.... Q IU U I I I Hirer-plated flstwsre; knltee, forkl, f l tpooat, etc. Cuaraaleed foe II yean.... 9C Men's He Dress nocks; fall lenrth J dk a or slaz. loUd colon or patterned (J pel. d I I fjeaalae Eaiuth Imported Toffee; fine ) C I I testy Chrlstaus candy; li flsrors. LB. dCjC "'' hsndkerrhleft. WhIU. Q. I hsnd-dnwa borders. Gift hosed.... H9C I I t M "Pepperrir BuakeU; ItiM Ins. f AQ I I part-wool; soft, fleecy asp; pastels notU9 M'"'t Ail-Wool OrmoaU; dressy 411 I sad tports styles. Bedaeed to U I .V He Bs Bun: oblons sad .tal; hit la. I I aad mus patterns. They're w 11 liable HOC Mra't Wool Mnlflen: all colon; Tal are An ta l it. Pick "em ont at only 90C I I Muses' Wool Irarft: kesaUful color CO- I I coraklastlons. A sensible gift 396 Men's Pelt, leather sola Boas, slippers) f I I grey sad browa; a full size range.... I Mines' sad Chlldrea's Ikl Pants; M AQ I I serrh-eskle, warm fabrics; 1 ta It g.l90 Mra't np to R aU-leather Hoaee IUp-1 fQ I I pen; serrlceakle aad camforuklo eww I I Womea's snd Mlteee' lie Ikl, Knitted M, I I Ukn; bright color eomblaatloat... 1396 Womea's Hons, landau; regaUrfy fl A I I pr. bright colored felt; soft sole... J3C I t M Women's Wssbable Corduroy dk A I I Lanaglag Psjanus; 1-pc styles; colonaoswHJ Men's sad Womeat toft tele Pelt CQa I I House luppen: sttrsetlee styles.... 9w)6 I l.M Poldlng Card Tablet: grey, water- nn I I proof topi; made with center brace 006 Women's snd Mines' Dance landals; I AA I sllree d gold flalthed; aU sites.... .wf I I IJ Ironing Boards; ttslt In. padded AT- I I lone; sturdy, foldlag stand; each.... 916 Dorf IV) fcl-top boott; made ta wlth-A AQ I I ttand plenty of hard wear; all slses aksa.9 I s to l.M Geaulae lullaa Alabaitrr I I A I I Book Eadt, li rooking Seta, Jewel Cases I I 9 Chlldrea's lit Ihort; patent, gen. A I strut ete. Comfort latU: mU stsot.... t I I I Mittef oiled lilk Bala Coau; bright I I colon; each la hand bag . I AQ Mra't kesry wster-repelleat I AQ I I carrying cats Is90 Gstoahn; 4 bncklet; fsarlc lops.... swO I I nr tt1' C5 'W aik a biock Sare a Dollar' nj HT, C5 1 1 IjUgVill IvD STATE & BROADWAY IJuVi iJ it . 1 , . is I elefJtOHe 16ui K it UtU qeai an . f i ScUtrtdcuf, csi Sunday I K R Reduced toted apply Botk dasfi. r, 8 . ... is JJ Lowest long distance rates again will be in effect this year all day Christmas and if New Year's day between points in the K United States. J Sunday follows both holidays and since f si long distance rates are reduced each Sun- V day during the year it gives you a choice M of two days to telephone good wishes to a far-away members of your family, rela F. - V tives and friends. tS i ' . K On Christmas and New Year's weekends, J lowest rates actually begin at 7 p.m. Fri- (c JJ day and continue through Saturday and Sunday until 4:30 a.m. Monday. voic uMmtd tfatt lih ta heat? EVERY UNCALLED SUIT and O'COAT MUST GO! Regardless of Cost BEAUTIFUL JL SUITS AMyy and- LaJsJ50 I I I TKM &J feranJ- i I new mmiirmm t : Irlolbn. !otM ' I ,rm M 11 ii'A I h be? tmt- J if Voa lU ll V fl tht4 m goexf - Ml II lorlment of fim. MV I I Blyles yang VeVf mini tytrt 7JI M4tli at well v iwi tmaatnmUfM, I Big I CHRISTMAS ON Bedroom Suites si |