Show LETS LEES EXPLORE YOUR MIND By Albert Edward Wiggam r Th 2 IS THERE ONE ONETh f FUNDAMENTAL FUNDAMENT REASON EASON WHY WE WEDO dl DO NOT HAVE HALVE SETTER BETTER r SCHOOLS a aNO y ES 5 1 NO D p fc r t 3 BE A G BOSS S SHOULD HOULD YOU VOU FIRST HOW TO MANAGE PRO PRO- r I a DUC DUCT ON SALES ETC LI f YES O NO D n i 1 J DOES SEX APPEAL APPEALS I IN IN ADV ADVERTISING RT PRODUCE GOOD RESULTS G C two 9 b d j n t o. o on c Co c. YES 0 D NO 0 D loiter Answer to tn l' l Question tion No 1 1 Yes it must or 01 it wouldn't be used so much says sas psychologist gist Melvin C. C Hartwick University University Uni Uni- of oC Iowa in his book How to Use Psychology for tor Better Belter Advertising Ad Such lines as the following surely pay their way He vowed owed hed he'd be bc a bachelor bachelor bache bache- lor but her eyes captured him A publisher of oC p po pocket o c eke k e t books made a fortune by changing some titles so that they possessed possessed pos pos- sex appeal The Fleece of oC Gold God sold topics copies the same book under the title liUe Quest for or a Blonde Mistress s sold old A book about Louis XIV didn't sell but when hen the original inal title was changed to The Loves of a Lustful Kin King it sold enormously That proves my case I must see where I Ican Ican Ican can buy it A Answer er to Question No o. o 2 2 Yes Its It's because about nine citizens out of oC 10 dont don't care a a. adam dam darn about our schools Write to the U. U S. S Office of Education Washington ashington to find out how to form orm your own citizens' citizens committee commit commit- tee tec to improve e your local school system Answer pr to Question No Xo 3 3 No Writing on How It Feels to Be President Charles E. E Wilson head of a large m manufacturing manufacturing man man- m- m company commented paraphrased The biggest job of an executive is to mana manage manage man man- a age e mens men's minds their convictions com convictions c- c and faiths This requires as much planning and hard work as building building- a factory Want to He lac e Popular Just Just follow the easy methods explained by famed Dr A. A E. E Wiggam in his page 28 booklet How You Too Can Be Popular Contains tests and 14 easily applied rules You'll find them highly effective This booklet offered as a service sen ice to readers sent at cost coin only Just ask for Popularity Popularity Popularity larity Booklet Address Dr Dl A. A I E. E Vig Wiggam am care tare of ot The Salt SaltI Lal Lake e Tribune Telegram Home I Service Bureau Salt Lake City I 10 Utah Allow 10 days for forI I reply Enclose stamped self ad I dressed 1 envelope en for reply |