Salt Lake Telegram | 1950-01-17 | Page 14 | New Group Seeks Tourist Trade

New Group Seeks Tourist T Trade Move to make Utah the gateway gateway gateway gate gate- way to the west and eradicate petty rivalries among Utah Nevada Wyoming and northern California is under way F. F F H. H Benhard Colfax Ca Cal public relations manager for the Nevada U. U S. S Highway 40 announced Tuesday that the thc stage is being set for organization of oC ofa oCa a new highway group to work on building western tourist trade and burying the hatchet of rivalry among the states Mr Benhard discussed the plan with Salt Lake City Chamber of Commerce officials Monday afternoon afternoon afternoon after after- noon and Gus P P. P Backman executive executive ex cx- ex- ex secretary pointed out the promotion of tourist trade on a regional basis would set the pace for development of the entire west Plans for the proposed Overland Overland Overland Over land Route will be crystallized crystallized crystallized crys- crys some time this week Mr MI Benhard said and as the association association tion gains impetus it will concentrate con- con on highway development de The group will currently seek to eliminate competitive road signs scattered through the four states