Show R t 11 I s i I i h J or Ill ik 1 i iI I Iii Y t. i r. r k 1 h R 3 f f- f 4 rC N x- x i t 1 r J ni I IS lr S k r r v ly II f I r i o ih 1 r 1 y s J III 4 x C t y r it h ff C t r a. a y dyk rJ l t err r. r vJ 3 r aJ n y h x us rk y j m Jy vr rry 5 yr r r r v. v r r ri tJ uy i rr f rs s a y I H n t ii 4 wu r rrt ti v w ea rr 4 III 4 y r 7 1 Jik if n u c a. a 4 y r K a fr l i n rj r f st 4 A r V Y 6 Jn y i J k t p S A P 44 S v. v r t S I fr a t J r t rn n j t J I It 1 7 1 1 4 4 I I 72 rr L I I N Ni THE LAST i f WORD IN MODERN RET RETAILING AILING An informal of ma Style Pome Promenade i ome- ome Cf rr See tomorrow the very ry new 4 na nade e by y live models showing Q he e P Pans Pan's aris blazes the a trail rat to o better store keeping It wai waits walts s no not to 0 follow follow- summer fashions displayed new models f fashions a all day a to today it leads As s an expression o of this is leadership The earls Paris never s stands an s still still It f informally a on live eve models 0 Photographed above t ii changes hanges a at alters ers continually finds new ways an and devices to make the e store more J f 4 i V Photographed reading from left Second Seco to right Row Row Rosy j jJ rea reading J. J f from ron rom Ic left C ft t to 0 right h t tt t h bl of f usefulness f I d of f f attractive customers fig a rat rac Iva Iver more S o oppa a e e. e o 0 greater use u ness to o its myna myriads s o 0 r MILLINERY SHOP specializing in In Budget HatI Hat Hati l o. o I 7 7 I 1 I. THE JUVENILE SHOP s 's specializing in In Coats Suits r i M. M under r 5 5 popular o creations at 5 S and over endi end and nd h have I d Fashion h FI Floor Floor Floor- R ht t t of f h F Dresses Sportswear etc for or girls i I ages g S 7 to I 14 14 r f. f Right i Ig n now ow we ave just IUS us comp completed e e a series series senes o 0 shops sops on our as Ion fr tho Hat Het Bo Box Boc Hats French Fran nest designs g ns s and eda adaptations p 1 2 THE BUDGET SHOP specializing z ng in sm smart rt fashions fashions' 2 the e second t r that a area are a thing o of be beauty eau auty a an and nd a joy to o be behold hold They are the a aomen I 1 f- f up to 2250 bl i for w women omen and end misses misses at et economy prices rites and endt J t 8 t. THE SPORTS SHOP specializing in m scram scrambling Ing ensembles for golf tennis tennis hiking hiking g bathing bath under I I oJ final word In specialization an important im or an principle in in modern re retailing ai n iIi 1 your ing our riding idle own n or all others other spectator and active s sport rill t I. I 3 2 TOWN Coats Coas Suits COUNTRY in Cotton SHOP Linen s specializing Congo and ena in In all IJ t types types' pes' pes JJ E Everything ver very the in Ing i I n t its I r is space place I ace an and d a p place I ace f for or every everything the In g. g I Individual n d IVI d ua I shops sops h f for or indi d individual In I J tf l clothes I THE HAT T BOX I a and nd d copies of town a end nd country summer clothes clothe s J ff 9 9 H BOX specializing in III 4 4 THE WOMEN'S SHOP specializing in m Dro Drosse ses s vi vidual ua nee s s. s so as to o make it if easy to o choose easy to o concen concentrate ra e easy to o I t. t of leading le millinery designers rs J to Co Coots Coats 52 end and S Suits half holf exclusively sizes sites vely for women woo wearing ring ng sizes silos 38 I d decide eCI d a e. e The Th e P Paris arcs is IS a H Home ome tt institution Ins I U t Ion owne owned d b by Y S Salt a I t L Lake a k e Peep people eo I e e. e run b by Y r t l' l t i. i 10 THE s specializing J JUNIOR IO in In FO FOUNDATION foundations ND s. s TION especially S SHOP fall OP designed no not shown for J J i youthful figures See Soo live liva model Saturday ay r 5 I. THE Suits ED CO-ED f for or the collegiate SHOP specializing type in in aims sizes i in ill Dresses I II I to 17 Coots Coats f r S Salt a It L Lakers a k e ers rs t f for or th the e a b benefit e ene n i o of S Salt a It L Lake a k e Th The e earl P Paris is i IS pro proud u d o 0 of f t its I S r regal e 9 a I city I i. i j 11 q Ti THE INFANTS INFANTS' TOTS 4 TOTS TOTS' SHOP not not shown children specializing sp babies and end r. r r. r a i i in In al all wo robles for i 4 THE MISSES' MISSES SHOP SHOPs s 's specializing In Dresses Suits and t i of its civic b It is I at e to make k e t the h e Coots Coats for tho iho modern P miss or g the youthful figure an conscious us o CIVIC responsibility IS continually a pains o ma 12 THE COTTON SHOP not sh shown wn specializing in inell I Ith th that t wears sizes sites 12 to 20 CI city t e equally qua II proud rou d o 0 of f Th The e earls Paris P aris Th That's a t. t s 5 W why h Y we never s stand t an d s still ti I I never never res rest reston ell smart cotton fashions from frocks froth to culottes COLUMN OPPOSITE r SEE OPPOSITE COLUMN IN I SEE L on our I our aur tS s It i t |