| Show ill II I c cI I t c r i. i C Established i in in 64 J 64 64 Years Yearn The W Worlds World's odd s Lar Largest est Manufacturers Of Busm Business Success L Of Fine Cars I I The Car of the Golden den L LN I j L Li N f y ty I I I i I i I THE NEW SERIES 18 CARS t I II III I IE E I S With Sever Seven New dew f e e I ft I THE DAY F HIGH PRICES fOR F FINE FE CARS IA HAS PASSED I 2 STUDEBAKER NEW SERIES ERIES 18 CARS with seven new special and exclusive improvements are arc FINE CARS warr warranted by us to completely satisfy the most particular and fastidious persons We believe believe believe be be- lieve these cars represent the greatest automobile values ever offered to the buying public and that persons i r accustomed to paying 2000 or for cars will upon examination concede that these W equal ANY such cars in quality of material design workmanship and finish and also concede the truth I of our st statement that THE DAY OF HIGH PRICES FOR FINE CARS HAS AS P PASSED Pj I I Studebaker has centered its great resources and experience on ONE NEW V STORM CURTAINS CURTAINS Of the recent rec recent nt Blackmore design an and 3 BASIC DESIGN with all parts interchangeable for both the FOUR patent opening with the doors an and thereby preventing crouching a and d and SIX except the motor One equipment of machinery tools crushed hats Studebaker we believe is IS the first first maker to offer this character of manufacturing operations and quality of material suffices improvement as standard standrd equipment for both models j IMPROVED BODY AND UPHOLSTERY The body is elegantly i No No revolutionary changes change have been made in m th the ba basic lc Studebaker Studebaker- finished finish and equipped inside equipped inside and out The handsome foot f ot rail wide design for foi four four years The same sam group of EMINENT EMINE T ENGINEERS S scuff plates wide doors handsome door trim carp carpeting etc etc all allAND allAND AND DESIGNERS are responsible for the evolution of the Senes new Series demon demonstrate quality and refinement The upholstery is 15 semi-glazed semi I I 18 models yet the many any improvements and refinements ado adopted ted as the grained straight t genuine leather m made de to special Studebaker forms result of our experience have havee made these n new w models decidedly the with the tIle best curled hair and long coiled springs carpet all best cars we have hae e ever produced r They are sold old with our our guarantee of wool bound with leather instead of cheap raveling thread The prompt rom t and effi efficient let service serVIce and the replacement ep without charge charke for top is made of the finest grade silk mohair bound with leather leathe edging a defective fe parts if f any are dev developed loped within one one year yea from da date e of sale a feature found on cars at any price The body materials upholstery up up- We guarantee ara t e o our r cars ars t to give IY- IY absolute sa satisfaction provided 1 1 t they y and workmanship Q Studebaker cars are unsurpassed a and d E receive care care a highly developed piece of receive ve the interior finish and detail of the bodies are LUXURIOUS and I The Series 18 cars are lead leaders rs in the industry history makers which COMFORTABLE COr put Studebaker r in the lead with new y ne and greater values at popular r YALE SWITCH LOCK Of pin tumbler type Studebaker design g prices Studebaker tude aker has s le led the way vay in m nearly every forward orward step in m insuring convenient and safe protection against theft or una unauthorized g automobile construction in m which the owner profited STUDEBAKER STUDE STUDE- se of BAKER WAS V AS THE FIRST E I NEW WINTER TOP made exclusively for Studebaker cars N Noise Noise- OIse- OIse to o pro produce duce a cy cylinder six car selling for less than 2000 less Quickly and easily put on or taken off and fitting perfectly to to produce a a 50 horse power car selling elling for less than 2000 to to produce a seven passenger seven passenger car selling for less than 1000 C Me e l an Cal x to establish a uniform international service ervice system for o on owners n rs y 7 Improvements have been made in the Series 18 Motor insuring to produce the now v pop popular fenders fender greater greate smoothness flexibility y quietness a and d economy All All noticeable notice- notice s i able vibration has been eliminated by superior piston design and the theand theand and and finally Studebaker s was the h first manufacturer of FINE rIN CA CARS CARSto S stiffening of the motor frame g to offer to offer its Its' product at medium prices thus leading the way to greater I values and compelling other ther manufacturers to increase values a and d The Studebaker car sy system tem has been developed so reduce prices that tha both the FOUR rOU and SIX are the most ECONOMICAL motors g on the market in m ratio ratio to power poise i Studebaker has invested in m the most efficient and modern modern mod mod- g ern plants in in which it manufactures all of its engines axles transmissions trans trans- Studebaker lubrication has been further improved The rhe system is missions differentials bodies land and tops Middlemen's profits parts positive and eliminates all lubrication troubles Waste through the makers included in in the price Irice o of a assembled d cars and small small man manufacturers manufacturers' fac- fac exhaust is is overcome and practically ally no surplus oil on reaches the combustion com corn g carS carfare almost entirely eliminated in Studebaker selling prices bustion bastion chamber to burn and form carbon It is necessary to pay from 50 to more th than ln Studebaker prices for cars of corresponding value The chassis frame is the same strong light con construction which has characterized all Studebaker cars The perfection of our chassis deS design de de- sign is convincingly proven by satisfaction given in over over Stu Stu- S Seven i N New I Improvements and Additions Add nd even e ew W. W m I I d produced and sold old METAL GUN FINISH Original rich and exclusive finish of deep deep The The full-floating full rear axle construction remains the same in principle lustre and permanency applied in m in TWENTY FIVE IVE OPERATIONS as as s heretofore but has been further improved and arid strengthened This g No finer finish is IS possible than that of the Series 18 Cars A perma perma- permanent type of axle is is is' is used used by practically aly all leading m manufacturers thereby relit pent bod body finish depends largely on the sl slow w and careful building up proving its mechanical superiority I of the different coats of color and varnish the varnish the Studebaker way Fenders and aprons are rich black enam enamel 1 The best quality of steel and alloy is used used throughout Every gear is is' g NEW V AUXILIARY CHAIRS Arm chairs original and exclusive of CHROME NICKEL STEEL specially cut by Studebaker with Studebaker patent applied for These large roomy and comfortable comfortable comfortable comfort comfort- G able chairs fold up and slide under rear seat when not in in use They In the differential which has four bevel gears Timken n bearings are dispense with the unsightly recesses in the floor and with slit used throughout Only elev eleven n of the three three hundred different cars on carpets commonly used in other cars When these chairs are underneath under under- the market marke use as many Timken Im Timken bearings as Studebaker and the heath neath the back seat the Studebaker is a roomy beautiful PAS FIVE FIVE PAS PAS- average price of these cars 2000 is IS CAR instead CAR instead of the regular seven-passenger seven car The Wagner Vagner Lighting and Starting System is IS individual to Studebaker Stude- Stude Stude REVERSIBLE FRONT SEAT SEA Original and exclusive with Studebaker Studs Stud baker cars and has been further improved by increasing the cranking bal baker er the front pass passenger seat is 15 reversible le so that passenger can sit power 12 facing or facing forward Both front seats are covered with leather have large and handsome robe strap and are adjustable to all The Willard VIllard Storage Battery is IS absolute assurance a against gamst ignition g leg lengths No more comfortable seats are found in any car regardless re- re relighting lighting and starting failure Studebaker uses a AMPERE houg ess of price battery f i i iI I The Four-Cylinder Four Car Still SinO Remains a 7 Passenger 7 40 Morse Horse orse Power C Car CarThe r I II I r The Six-Cylinder Six Car St Still Remains a Passenger 7 50 So Horse Power yer Car I The The Most Powerful Cars in the World at t Their Prices I I MODELS SIX CYLINDER MODELS FOUR CYLINDER ra iI u I ro SIX Chassis 1090 FOUR Chas Cha sia l SIX Roadster 1170 g FOUR R Roadster 08 d ster euth Bend end Ind Detroit V A Out Ont SIX Touring Car 1180 SIX Landau Roadster 1350 FOUR Touring Car Car ra SIX Every Eve Weather Car ar 1380 FOUR Every Weather Car 1140 STUDEBAKER BRO CO OF UTAH SIX Toun Touring g Sedan da oo 1700 a SIX Coupe 1750 g FOUR Landau Roadster 11 1150 SO SIX Limousine Limousine 2600 All All' Prien r P. O O. B B. Detroit De Automobile Division AH All Prices Pricer F F. FOB O. O rAll r. r B. B Detroit 61 59 South State I III i III II I II 1 H 11 II 1111 1111 II ill 1111 fj |
