Salt Lake Telegram | 1931-07-22 | Page 18 | Advertisers Gain in Apparel Sales

V I V S Advertisers Gain GainIn j In Apparel Sales 1 S 1 Expanding demand for summer wearing apparel appnel has ha been evident during the greater part of the pa past month as the result of more seasonable seasonable sea sea- sa- sa weather Increasing confidence dence clence on the part of consumers and an aggressive merchandising efforts says the Standard Statistics company compan of oC New York in a current suey surveY which continues In f fact ct some of or the more strongly situated units unit report that June stong and ad early July sales were materially larger than a year ago both in ac- ac J j physical volume and dollar dolar value While these thes ther reports are arc encouraging i 6 aging it is evident that such gains ga 1 y have been restricted almost entirely 1 to t those larger and better known kow i units which have been able t to buy i 1 advantageously and to give their offerings of- of extensive advertising Tho To smaller apparel distributors distributor not haVing haring having hav har- t ing the facility for Cor giving their mer mt merchandise me- me chandise widespread advertising support sup sup- sup port and being unable to me meet t th tW I j I price competition of the larger larer outlets outlets outlets out out- 1 lets because of their limited buying ability have suffered a severe eon con j j traction tracton In sales sale volume In the ag aggregate ag- ag apparel trade during durIn tb too th initial halt half hal of oC 1931 undoubtedly feu fell 1 materially below the level lerel for the corresponding cor- cor cord cord- responding period of ot 1930 1030 estimated j declines s ran ranging from Crom 7 per cent to t I 20 O per cent cent j