Salt Lake Telegram | 1928-01-01 | Page 35 | [Untitled]

te r LIZ In lii Salt Lake a e City a and d Utah will 1928 be a a. a year of business prosperity pros pros- I i 1 and industrial progress Whether business block or home hom large or small we are ar in hi in ff a position to make loans Estate at al ad ad- on Real interest rates Let us help you with your financial lems e NN e J jd 1 t i I t. t I LI 1 i S TUDE B. B K KER KERI ER 1 I J I Y 4 The G Great rea tin Independent d e pen den t Mi 0 i fL Z w. w t Vv I the of asks ks those hose who appreciate expression i. i r t v i Ji Vv fV-Vv a exp i. i wK- wK f genius in In fine motor cars to read this story of J k 1 i 1 J r I. I iii c. c J THE NEW EW i r I l rf t i D E NT PRESIDENT RE St I ii t. t i. N J STRA STRAIGHT a EIGHT q J Jill ill 4 f. f 0 o. o b. b i 1 f. f t I 1 Detroit D. J. J m t 1 j t I. I vr rsM K vi with cars for I m L vi For seventy six seventy st years Studebaker has cars selling and up up- 1 g T- T Y l worked for and has pleased a clien clientele w wardt ward rd 1 V t I j j r tele appreciative of quality The ThC President Eight even eyen the t sz 7 passenger 7 sedan will exceed thC tL- New passenger N. N 1 1 1 17 7 O. O Ie seventy sev ev V Value I Wf r J Q Qualify ua lt 1 y pI plus pius US a ue miles hour i 1 enty per indefinitely in inI inthe 1 I During the past fen years years Studebaker PresIdent Eight the hands of any driver I r t f f has built and equipped new foundries foun bun c i dries forge forge shops stamping plants 1 horsepower lOO-horsepower 80 miles Speed 1 machine shops houses dry per hour 1 power I The President Eight offers not only kl J ns bod body y p plants la n t s e etc t co t to 0 prOVI provide d 2 Safety full Safety full vision steel sustained d h. h high h speed db but with Ig s t speed of iI i for the production of fine motor cars carson body Low center grav gray sUfi sa safety ety due ue to IU full vision welded Profit One basis Studebaker ity vision I on ona a steel body low center of gravity and qua quality I. I Ity h has as be been en ma made d e aval available 1 a bl e at 3 inch wheelbase but h hI I I I I amp amplified action 1 e action d fi wheel four our w ee I b brakes ra k es prices genuinely low ow and anci thus tirns to short turning radius WEEK In n advance of traditional q quality One Profit v value due 4 No finer ridi riding g car at any ny After the first t thousand o sa miles oil A their Introduction at has been added price changes and are J needed only at mile 2500 intervals the New York ork Show Invited to the Value Genius 5 Fast get you are Inspect Quality plus plus 1 The President i Eight is built ne IS so 60 luxurious powerful new new 6 wheel Amplified Pr President Straight ht Eight Se- Se Se e- e During DurIn th the past two years Studebaker's Stude Stude- and broken in that it may be driven b brakes ra k es mu multiply I tip I y your pe ped pedal d. d d dans Th They will lI b be on d display dis- dis bakers baker's engineering department has fi miles 1 h hour the h fi day cia it is ison fl s forty orty mi es per ier our t first erst y IS play tomorrow from rom 10 a m. m al pressure 3 z 31 Vz times J to 11 p. p m m. at the show showrooms become recognized as as' as one of the on the road If rooms brilliant in the D. D 7 A well mannered d car carM carN car car- rooms of f mo most t industry Q G. These features advanced testify M 11 R Roos oos Ch Chief Ie f E Engineer fi formerly ormer I y great power under r perfect to N Norville 11 and d 0 orvie y e tt control ti 0 engineering an precision manu mann c chief h. h Ie f en engineer g. g Ineer fi for or P. P Arrow Pierce A M I- I f facture Mot Motor r Company and Marmon and W. W P PRICES It ICE S 1 South State St. St S. S James Research Engineer formerly for for- 1171 1 T A Y Wh the tue h p. p Prices A Are L Low NEW PRESIDENT EIGHT Why Y Y t e 1 rices tire re iOV N Na I br A Auto C Co mer merly y section chief of the United United Naylor uto t ay or o. o 5 P Pass ass S Sedan e d an i. i 1985 And the prices prices 1985 1985 for the Regular Reg Provo Prove Utah St States tes Bureau of Standards lead a 5 Pass State ate Sedan 2250 i c i W Worley or I ey M Motor C. C Co 0 group 0 of f S skilled 1 e d. d engineers an and d. d 6 wire wheel wheels and tires tire U ular I ar Sed Sedans ans fi five ve or seven passenger Logan Utah These technicians have the use 7 Pass Sedan 1985 ger 2250 for the State Sedans five The Commander Worl Worlds World's s 's of research laboratories mechanical 7 Pass State Stae Sedan 2250 or seven passenger 2450 for the 6 wire wheel wheela and tire Champion Car the new Die and the new American facilities and a million dollar proving State Limousine 2450 Limousine testify Limousine testify to Profit One Edition 6 wire wheel and tires tire manufacture and the following of the tle Erskine Six ing ground Phenomenal results to will be shown acc accomplished are are reflected in the OTHER STUDEBAKER AND operating economies which make perfo performances ances of Studebaker and ERSKINE MODELS Studebaker supreme in value S The to 1745 Erskine cars S The Dictator 1165 to 1345 Studebaker's overhead Erskine Six to o financial and are the W Worlds World's o organization expenses S L p ii Champion Car which earned the title AU prices I. I o. o b. b factory rf lower per car than those of most man manS b by y running miles in less than S fl consecutive minutes nothing minutes nothing officer I i All 0 of CSt Studebaker's u d e b a k era p principal rind pa f t else on earth ever traveled so f far ar so f fast ast executives and live Uve in South Studebaker engineers t was begun by Orders l the the Studebaker Dictator which which Ii Bend in in daily daili contact with each other i were to design if possible the finest nes t f 11 91 new endurance and speed d records rec rec- f It eight cylinder in the world Stu StUdebaker's d eb ak er s capital stock structure j t.- t. or d II for or II stock t oc k ca cars s 1 listing b below e I ow 1 1400 car In regardless re lower and its dollar of assets per t of cost When satisfied that g by running 24 hours at an average of oC Pd i. i h. h the he 1 di dividend v id en c charge ha rge is s I. I lighter Ig ter upon 6 5 m. m p. p h h. t this h. h objective b. b h had a d b been een su substantially b. b than any but butone S 'S Corporations Corporation's f treasury f f the the Erskine Six Sex the Europe European type car attained preparation was made ade to on one of its principal competitors t f which during 1927 invaded d the export produce this car of superlative luxury lux S Studebaker tu d e b a k er never ta takes k es an a abnormal l' l p r p j. j p mar markets k e t so of f the th e wor world Id Wit with h unprecedented ury and power on a basis of One One- profit of from froni 15 0 to 20 of the publics public's pub PubS Pub'S Ji C t S dented success P Profit ro fi t vo volume I ume pro production d' d never never be before lic's dollar but has been sat satisfied 1 suea ed WI with th j t the the e new American Edition of the Ers Era fore enjoyed by a car of similar size size an average of 5 profits for lor the past 5 S. S j S 'S S kine Six now being introduced in the an and d quality It sixteen years Q U United nite dS' dS States In tates October this l. l car car established es tabU shed new hour 24 endurance of The f l 1 D. D and You can pay double the price f speed records for or stock cars priced below be be- A One Profit One Profit Car CarThe President Eight without receiving J low S 1000 S SS tr J d. d The PRESIDENT STRAIGHT EIGHT more in honest quality S S Studebaker tu e bak er h holds 0 Id s official S S. S every endurance endurance en en- i i i S S S i IS is Studebaker ker m made de throughout throughout- 1 durance and S peed speed record for or fully S equipped stock cars regardless of power body engine n lne springs SPrIgS gears axles ales I What at Price i. i e Genius S or price transmission forgings stampings But no matter how much you IOU pay PaT Thus to the traditional quality and gray iro iron iron castings all castings all ma made by you cannot match the ge which to the One Profit One Profit value of Studebaker Studebaker in In Studebaker plants finds expression in in The President PresidentS I S S cars has been added Eight the genius which made The has unsurpassed added unsurpassed r jS en engineering and nd manufacturing Power at a Profit One Price Commander known as the great greatest st J genius The President Eight develops war post post achievement of automotive 5 All this quality all quality all this value vallie brake horsepower o se ower No car which engineering 1 I. I equals it in In rated horsepower horsepower- An illustrated booklet descriptive 7 all this a ac according genius now finds its h Ii h I. I S J. J high highest Ig cording to the ratings of the National Na Na- of The President Eight will besent Cs est t expression in In the cyl eight cylinder but Automobile Chamber of Com Commerce from South Bend on request 5 1 President sedans with which merce and the Society of Automotive Automo Automo- only only by y seeing and driving t these ese I Studebaker greets the new tive Engineers sells for less than magnificent cars can you appreciate year dou double douple le its price So much value has what beauty comfort safety and S I It was as two years ago that the development de de- performance are offered at Onee One One- e e 1 of 0 an eight cylinder car Eight that it can be compared only Profit prices S F t o L I w