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Show Penney Stores Get Magazine Salute The J. C. Penney Company is saluted by the August issue of Coronet magazine in an article titled, "Those Amazing Penney Stores." The article, which was written by Lawrence Galton, describes the Company which in 47 years grew from a single, tiny store to a nation-wide chain of more than 1,600 by being friendly and helpful help-ful and giving good merchandise values. The Penney store here is managed man-aged by Perry D. Goodliffe. Penney's caters to the average American family, declares Coronet. Coro-net. "What Penney's has accomplished accom-plished is to combine all the advantages ad-vantages of modern mass-merchandising with the old hometown home-town store idea, sacrificing none of the latter's friendly helpfulness towards customers." For 47 years, says Coronet, it has been an ironclad Penney principle prin-ciple not to quote comparative prices. "Sales" are not held. "We Don't Deliver" is an unbreakable rule, and not "a single dollar's worth of goods has been sold across the counter on credit." Much of the credit for Penney's spirit and success goes to James Cash Penney, who was born 73 years ago and now is honorary board chairman of the Company he founded. Today, he still is seen at his New York office, when he isn't lecturing in churches and before be-fore business and civic groups. Coronet concludes its tribute to the Penney stores with these words of J. C. Penney: "Today's greatest challenge is human relations. |