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Show Auto Tire Prices Heduced Here. Announcement by the Goodyear Tire and Rubber Co. of drastic reductions re-ductions in the consumer list price of tires and tubes has been enthusisatically received by residents resi-dents of this area, according to Ed Johnson, Goodyear .dealer. "The public seems appreciative of the fact that Goodyear has made this contribution toward I price stabilization in the face of ' the current general upward trend,' Mr. Johnson declared. "We have received many calls of commendation, commenda-tion, but real proof of thc way local motorists feel about tne reductions is seen in the increase in sales since thc new prices became be-came effective on November 1. "Coming at this time of year, when highways arc wet and slippery, slip-pery, thc price reductions are especially important to c ar owners who realize that new tires, with sharp gripping treads, are the best possible piotection against skids," Mr. Johnson said. In the original announcement, President P. W. Litchfield oi Goodyear explained that the reductions re-ductions 'were made possible by savings in manufacturing cost resulting re-sulting from modernization of the company's factories in Akron, Los Angeles, Jackson, Mich., anG Gadsden, Ala., and by establish-1 establish-1 ment of bulk plants at strategic points throughout ' thc U. S. that: have brought about a more simplified simpli-fied system of di.sti ibuliun, rlc also emphasized the company's bcilcf that "this principle of immediately passing a legitimate share of such savings along to thc public is consistent with enlightened en-lightened economic policy and indispensable in-dispensable to the continuance of national recovery-" "It is thc opinion of Goodyear executives that in addttjm to stabilizing prices tu a degree unknown un-known during the past year, the new arrangement will correct thc evils of fictitious price lisLs, from which long discounts have been offered. and re-establish consumer con-sumer lists on a valid bams," Mr. Johnson concluded. j |