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Show 1 j k if j f f IjttEOB"HiaCfli $ f jjf ' v J We Anooiuince for Tuesday Our First Informal Slowing 0f( Of Mew Fall Attire Frocks, Suits, Coats, Blomses Fors and Petticoats J iSSmia n WhScIhi Salt Lake wo mem will have asu op . fjj porta unity to acquaint themselves with the New liilflf- ''m FaWoes, jmst as they have arrived' from jfflflf Eastern style centers, J ' are coraMy imvitedl to attend. ijjk . ... Frocks for Every Occasion lYA TPROCKS for every occasion right from the hands of the Mas- ' li ter Designers. Cloth Frocks for Street Wear in severely tailored styles or handsomely trimmed in the New Metallic jf Embroidery, Chenille and Beaded Combinations, Embroidery or Silk Braids. Frocks of Georgette Crepe and Soft Satin L come in Beaded, Embroidered or Tailored Tucked trimmed models. Many of them carry the new short sleeve, a new Parisian mode. - ; , : Frocks for Evening; Wear nra(a.'.. . Evening Frocks are charming in Metallic Brocades, Changeable Taf- M WmS fetas' ilk Tulles and Soft Satin. New colorings of Jade Green, French m m Blue, Old Gold, Rose, White and Black arc decidedly becoming. A j ' yffly striking new feature is the use of Ostrich as a trimming. Tfpj ' ' SiuiitsMainiTaflflored or Richly Elaborate f!f I Either are charming the man-tailored suits of tricotine or the lavishly- ' J trimmed-with-fur models. The former have just a novel touch to tho. Ht j belt, collar or pocket to give them a "different" touch. The fur trimmed V T suits, too, are different with the far in choker effect, with even a rsa, . throw of fur falling over the shoulder, if you please. Many new shades WrST'' brown are interesting. . ) Coats Suitable for Street or Dress Wear p , The New Coats suitable for Street or the Dressy Afternoon Wear g a have trimmings of Beaver, Mole, Lynx, Australian Opossum, Gray l ( c 1 Squirrel, Natural Raccoon and Hudson Seal. Rich Fabrics fashion J f' them Silk Duvetyns, Peach Bloom, Wool ATclour, Tinseltone and Sil- ' YrT0 k ' vertone. Thev take soft neutral shades for the main part, emphasizing W W ', Blue and Black. Mj r Suit Blouses in Over Blouse Effect i IA I Very smart affairs for Suit wear indeed are the new Over-Blouse mod- IV sf m m es ' They feature most elaborate innovations in MetallicEmbroideries, y, J I P Real Laces, Silk Embroideries and Beads. Colorings are Navy, Seal y Brown, Taupe, Plum, Black, Peacock, Blue and Reindeer. I j Petticoats of Best Silk Milanese and Jersey I 11 These dainty Petticoats come in shades to match all Suits and I'Yorks. . And. feature the new rainbow colorings in pleated or tailored models. Shown on the Second Floor. The New Rmffllogs of Lace Already Are Quite the Thing in the East And promise to be one f Oriental Lace Ruf flings , ... , . tk y they are called and come of the prettiest mnova- in a variety of dainty dc- tions of the season here. (Ph'vM ' signs in white or cream. They are quaintly . I The ca" be )f b? ihc P--M' J yard or the collar already charming, giving a pi- P'r ') made quant and dainty touch XOfe-Vf per yard, they are priced, to the frock. JL "I ) $2.95 and 3.50. i OOVJ -' OOC j lNOUNGEMENTll zOUR Millinery Buyer has just returned from the Eastern Markets bringing 1 with her a complete assort- A ment of the newest modes for fall. Tomorrow these lovely new hats will be displayed for . the first time. Come and see them. 0 $15.00 to $75.00. IkK30co - ...600J : Fashion's Call for Velvets . 1 A quotation from a Parisian Journal, depicting the cur-; cur-; rent fashions, reads: "Among the afternoon gowns are many skirts slit at the sides and some Renaissance" 1 models.' VELVKT IS THE LEADING MATERIAL. We arc well prepared to answer the demand for this ! favored fabric, so difficult to obtain. Our new Fall I Velvets have arrived, in all the wanted shades. An early selection is advised, since Velvets will be scarce and difficult to obtain in desirable shades later in the season. CIUFFOX VELVETS Soft silk Chiffon Velvets, with a lustrous satin finish. Wanted shades of peony. raisin, taupe, navy, French blue, brown and 8.50 seal. A yard ' ' BLACK CHIFFON VELVET A beautiful grade; 41 inches wide. Priced at, $7.50 $8 S8.50 SIO Per yard |