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Show Perhaps We Have Talked Too Mud About The "Hot Spot" . and the "Ram's-Horn" Some Chalmers owners tell us that we have not done the car full justice in our advertisements of late, by emphasizing these two mechanical features to the exclusion of others. Now perhaps they are right in that and yet we do not wholly agree with them. If we have tried to impress you with the fact that Chalmers engineers had evolved in these two features, something of inestimable value to you and of almost revolutionary influence on automobile engineering, surely the space was not wasted. Besides, we assumed of course that you already knew the Chalmers to be one of the best motor cars ever built. The Chalmers has always been a great motor car speaking of the car in general terms. For many years past you and every other motor-wise person have considered con-sidered it among the first two or three high class cars. And we did feel that in the two features above mentioned, we had added to excellence of finish, smoothness and easy riding qualities, an engineering discovery that made this luxurious Chalmers also more economical to operate and thereby placed it in a class by itself. If we have erred in this we will change and tell you about other Chalmers features, on any one of which a volume might be written. But are you sure you fully appreciate what a tremendous difference the "Hot Spot" and the "R&m's-Horn" combination make'in the power and economy and the smoothness of an automobile? Certainly not all buyers do appreciate that for some are still buying other carsl And we can't imagine anyone buying any other car in this class if he knew the difference and could get a Chalmers. mf-: 1;--- ok-ffifys TOURING CAR.7-PASSENGER 1615 TOURING SEDAN - - - ?I150 TOWN CAR LANDAtTLET J3025 TOURING CAR,5-PASSENGER$I545 CABRIOLET, 3-PASSENGF.R $1775 LIMOUSINE, 7-PASSENGER $292S STANDARD ROADSTER - - $1545 TOWN CAR, 7-PASSENGER $2925 LIMOUSINE LANDAULET $3Mg ALL PRICES F. O. B. DETROIT SUBJECT TO CHANGE WITHOUT NOTICE TAYLOR MOTOR CAR CO. 127 South State Street. Phone Wasatch 4057. fr . .r"i ?'" 'f twelvt tuts if ietigntd l&i r ,akc uncertainty out of tire-buying. xO V t j Organization ' jVpCHELIN users have studied means of produc- f fi sometimes wondered ing and selling tires more A if W Can ke Possible to efficiently. se Midrifiiiris at such low ... prices in view of the unsur- very expenditure that will Vi f passed quality which is result in better tires or ser- I I built into these tires. vice "as been cheerfully 4 II ' made; but every expense I J I The answer lies In the that would not stand i it Michelln Watchword: this test is scrupulously ii 1 1 Economical Efficiency. avoided- I Ever since Michelin in- Economical Efficiency has (jl J vented the pneumatic auto- enabled Michelin to supply J mobile tire 23 years ago, the motoring world with Michelin engineers and "better tires for less g J efficiency experts have money." J I'ECONOMICAL SFF ICIE fi'C "f " ' AUTO TIRE & REPAIR COMPANY, t Distributors for Salt Lake City. I 38 East Fourth South Street. Phone Wasatch 40S8. I , , , ! i : -Z j AMES-BILT SPEEDSTER j WILL FIT ANY FORD CHASSIS ' tZje-4. s SPEEDSTER SPECIFICATIONS Frame Selected hardwood. All joint mortised, glued and screwed, solidly solid-ly reinforced and ironed by hand ; Construction 20.BauKu rolled automobile sheet steel, thoroughly sand Tsnt b 'i prevent scaling when painted. " ;1 Ior;1 t;l!'k.i3 used. ' We furnish support, filler cap and Inirt M?cSlpe i01 P,1;-0'""' tank in '!Prtniont behind seat. Incw! i ur.einents- jdth of seat, :iy inches; depth of cushion, 16 Pre, ii lU p 0t ?shlon. ' in-cs; height of back of scat, .19 inches. odatlVon,8?0! 52 in,:"CS- Le"Sth b0dy' iDC,UdiDg Equipment-All ncccs.ary attacinnenis for mounting on Ford chassis. der-C h'onHtiaSn Sh7r11 ,"bovc' Tith t0P windshield, side curtains, boards"' $165 00 linolemn aluminum-bound running I C0PcnaGreeCn0iRl7eE?CyrMHed; inib i:l following colors: Orange ! j iti!. r0W' S5-00 exU'a' Terms, 25 per cent IMPERIAL MOTOR CO. 79 West Fourth South. DISTRIBUTORS Salt Lake City, UtaS- I Matt W arden Says: ''The service your ear f,nes YOU depends on the service its battery gives IT." We have tmsurpassed facilities facil-ities and are always ready to serve you. I 131 EAST EROADWAY. t.. C, |