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Show WAR'S EFFECT ON MOTORDQM Auto Industry Will Help Nation Regain Prosperity and Affluence. Emerges From Trying j Period Strongly Entrenched. It is the ability of the American public to adapt itself to anj' conditions, to chaiice, If necessary, the entire order oi air things industrial or communal, and I urvlve, that makes this nation so great. One change that should be made Immediately Im-mediately Is to forget nil th.it has gone before regarding the limitation of motor cars during the war period. It is now essential- that- every motorist entirely erase from memory the fact that two months ago he was facing the pros- pect of having to drive his old car for another year or two, and to proceed now, ust as he did two or three .years ago, to buy a car if he needs It. Not only is it good business from a personal standpoint, but it is better business busi-ness from the broad angle of the nation's na-tion's progress back to normal condit'ons. for the quicker the country gets back to a prewar basis the better- for every enterprise, en-terprise, large or small. During the war period and the consequent conse-quent dearth of new cars, many motorists motor-ists certainly discovered something about automobiles that they had not known or appreciated before. When they realized how they could fix up their old machine? for extra use and prolong their existence as useful passenger, or freight-hauling vehicles, they immediately set out to accomplish ac-complish what had heretofore been considered con-sidered almost Impossible. As a natural result, the old wagons have been worked to the linlt, and many are now practically worn out and ready for the scraj? heap. This applies more especially to cars and trucks of ancient vintage that were resuscitated for the war period only. Such vehicles will vanish van-ish from the roads and marts as though by magic, and will be replaced by new machines. Big Demand Assured. A vastly greater demand for motor cars than the Industry has ever known will come as a result of the great world war, in the opinion of all motor manufacturers and dealers. This is because the public has had brought home to it just what a limited supply of automobile and powei wagons means to its industrial existence and its every-day business life. Not that the public was unappreciative 'J! the motor car before the war. In fact, ohe motor car was recognized as prac- tlcally Indispensable before that time; but the war helped immeasurably to bring out the great utility of passenger cars and trucks in time of national stress, and the part played by .the giant motor Industry In-dustry in placing the nation in the foremost fore-most ranks of the allied nations, fully equipped to meet the challenge of the 1 Hun, stamps the motor car and the mo- Stor Industry as the nation's leading asset jn -war, as it is conceded to be in time? O peace. The war has brought out the vlue of the motor car to every business busi-ness and family in the country. 1 While the attitude of the public has ever been favorable to motor cars, the war has brought about a decided change The spirit of dependability as opposed to luxury in motor ears has gained the ascendency; as-cendency; their time-saving features, comfort, convenience and ability to do things In a hurry are now fully recognized recog-nized and are being appraised at their full commercial value. Pure luxury and costliness still will be predominant in many models, but the buyer will be dominated dom-inated by the knowledge of the real business busi-ness worth of the vehicle, it's dependability dependabil-ity and performances in all climates and on nil highways, rather than by its beauty of stream line, its loftiness ot cowl, rakishness of body ensemble and richness of finish and upholstering. Motordom Makes Good. Truly the motor car and the motor industry in-dustry have passed through the trying war period with high honors. They have emerged stronger In every respect as to their own organization and have attained a higher regard in the estimation of the people. It mav be said, with some show of i reason, that the United States is now ; entering upoiva motorized era of prosperity. prosper-ity. The trend toward greater motoriza-, motoriza-, Hon of the farms is an evidence of what 1 the future may bring forth. The automobile auto-mobile is the parent of all motor cars and is still first in the hearts of a grateful grate-ful public. It is not considered possible for the flying machine, the tractor or the truck to supplant the passenger car in the regard of the millions of motor users, but that each and every motorized ma-I ma-I chine will eventually find its true levul I in the affairs of the nation Is held to I 9 be Inevitable by the motor wise. ' Uncle Sam will employ the aircraft ; ylo nwidte t lie mall, to guard the isolated j stretches of seaeoasts and to wing their way, perhaps, across the oceans to for- eigii countries with passengers and perishable per-ishable freight; the truck will continue ' to fill a more important roll In the field of commerce and the rural transportation transporta-tion of freight and farm products; the trnctor and other motorized farm ma-hfnes ma-hfnes will till the soil and render Inten-e Inten-e production feasible and possible with t-iall utilization of man power; but the passenger will still remain supreme, the faithful servant, companion and the great time-saver of the American people. |
