Show m e e < L t7PIPWIfjLJIfkJEJIL4EJIftJjQgtttI Q BaBM BY TUEIR fRUITS YE SUAlL KNOW JIILMGI I I D uF lt s i Advertisers uie Purchasers Ptronze Those WL p ss s t i lk Give Them Satisfaction f 1 j Unprecedented and Constant Growth of The Salt Lake Tribunes Advertising Patronage rk rk j s By their fruits newspapers as well as trees persons and things arc known States counties and municipalities from time to time indicate their progress J IW or disclose 1 heir re i regression by statements of their population and wealth Newspapers obtain and hold their strength with and confidence of advertisers the unless tnej 7c and readers by l giving them substantial returns upon their investments Merchants and others do < not continue to + patronize advertising mediums tJ bJ get business by so doing They have tests of their own which guide them results tell them i r L It is due to those who patronize an institution to know whether their confidence is well placed Each hns a right I to know and can best value a medium 1 11 by learning whether the have found it advantageous There is no better index for any advertiser to follow than the experience of another advertiser mothers fl aE do the same line and through the same channel b I f With a view to fairly and comprehensively 1 exhibiting he growth or The Tribunes l acltcl resell rr 110 tlonage > during the past five years and not making the a the first Sun la and r ill each of the months between 15 88 and April 10 1903 were f figures tedious the space by inches occupied on Sunday < r Wednesday e situ 111 pril Q selected Thus an average for every day in the years can be well approximated Wednesday S is the average weekdaj1 in both circulatIon and adycrLIslllg withl 1J all newspapers The result of thc compilation is presented below and discloses an almost uninterrupted r growth for the entire period and an unbroken and remarkable I 1 J Y growth during all of thc last I two years while comparison 1 between the first half of April live years ago and the first half of April 1903 is unprecedented in 2J 5 the commercial annals of Salt Lake City The daily advertising record of The Tribune is presented for the first halt of the present month so that isle comparison r D compari-son may be brought up J to date rather than for I the l purpose of 1 presenting I an exceptionally successful recent period for the growth has been as great for several IJ l months last past as compared with that of live years ago a f2 J While our citizens were surprised to read in the Salt Lake newspapers on April l 0 and 10 1903 that the census of this city just j completed for directory purposes indicated a present population for Sal Lake City aggregating 87842 an analysis of The Tribunes advertising patronage for the past live years will d r N prove a much larger percentage oC increase t J I J The figures presented below arc accurate in every detail l arc the result of actual measurements and the l space was occupied by PAID MATTER OILY i a The figures do not include special editions or advertising taken at cut rates 1 as this newspaper never obtains i or I publishes advertisements except at its established i 1 rates and those secured by legitimate methods In this exhibit of advertisements all paid matter is included v Q r I t k t INCHES OF DISPLAY ADVERTISING W Sunday Wednesday Sunday Wednesday Sunday IV edneJday Sunday ednesday Sunday Wednesday Sunday WednesdaY 1 c 1iI l r 1898 IS98 1899 1899 190G 1900 j G 19G I 190L I 19GZ I9J2 1903 193 J M i y I f March r 01 3 0U J 9UU 1 420 3 1060lb 380 2 lOT1 I 5 399 11i724 4 5St April 1 2 1260 5 440 1 18804 3S0 1 1G204 400 6 13521 2 4Sa 5285211 811 ij fa r 1 J3 4 3QO 1 11SU3 i lOOI6 122012 310 J r 12O 1 1001 1 1 9 G25 1 48l 1 Jinn j 415651 387 4 12 G0 7 34018 1 2017 SO2 13205 6501 > 1827 r 4 588 a f2 Tully 1 111 1 G u t SiJ 2 1220 0 3401 110014 1 340 7 1108 3 5S2 2 1774 I 357 JN j 1 J 1 u T ust I Gol 33 6 61OJ I 7 381 903 i 4A41OJ 31 r 3 1ho b 537 i ft eptej11ber 4 t 966 7 r 336 8 1008 G 514 8 S016 I 37811 8001 85f17 1239 H 462 I k 1JJ i t October 13b0 5 J13 1 22O51 QS 8 1GGO 3 3946 1 > 80 2 3 Y10 J 2326 1 b p > I f I l I < oyembel G 213 141113005 300Jl820T I 36 03 1606 1 5533 J3S6 5 680 a f DCcClnber jll42S 7 3TS 3 1620 6 280 3 110 5 3601 T U61 427 25HS 3 H30 f2P o N lanuary 1 1 1fJOO 5 257 1 12108 250 G 15802 4705 1998 2 452 4224217 G60 t Fehrlln1Y l 15 I 94511 35714 800 7 1 3773 JSO G 3 30712 132 5 399l 1J63 > 4 609 m rotn 9193 J uc 332I 11070 < I 432I T2T 19 11luJI u r < 411 C 111GI 61G11 il SJy 4 1 2Gt2 l Q LJ JJ Daily average for lea 114 424 133HI 3771 1310 306 1438 4711 17591 5131 21131 GGS tIbIfl I I 16 Inc 129 Dec 2 n Dec 2 Dec 9 Inc 28o Inc 23 Inc 9Inc 7nInc 54 o Inc r Y11 lght months Four months t 1 INCHES OF CLASSIFIED ADVERTISING WJ i jt1 Sun Wd Sun Wed Sun Wed Sun Wd Sun Wei Sun Wd t l i L4 Q1 r 1898 J898 1899 1899 1900 1900 190J 1901 1902 1902 1903 1903 r t J rt 1farcl J 13T1 45 1 J 12 I 7 GQ 3 140 G J S92 1 a 5U1 I 5 901 2531 j 16 11Yt 1 fj 511 k Anril I 12 = 115 5 Gu 1 1474 501 1484 841G 280 I 2 90 i 3051 146 l d 9 S 11U 0 2l 1 < < 01 j 10 90 I rny r115 1 11 h3 1 12 1 r 3 li U 601 1 1 oJ 1 t June 1 1 I 1 hO t 120 r = ill 3 12 11 1 1r3 I 7 216 gin 8 I I 1 1 213 4 10D to 1 J Jlil r 2 1 J r C 2 lrO ill C l 841t h3r l 131 1 3 Sq 2 10 I 2 103 t k R August OM 770 R G4 1 i 10112 471 I JOG 1 5 RG 1 105 T 703 150 G S4 n i ru ember r l 80 i 503 ll016 n313 JR16 1 l 1501 1 577 1783 I Jl J JJ i 0 C I n 1 J T Si G 1i72 54 1 h J 130 1 October 79 7 72 1 190 t T3 1 J J > 1 oJ j ovenlhfr b 7 5 3 D 01 IGO 1 S54 101 1 6 < lrJ 9 125 1 6 j < < J 23 IDnl 100 r 4 to kJ 1 ecenl b cr 10o I 1 I 1 Q J tlan11a1f t 795 c = SOT 1 1003 52G 120j2 I Ou 143 1 9 f 4 100 7 1 iaU U f 1 11 FbruarS 1 1 Dr al 11 01 4 110 7 4 12 3 1216 I 631 2 157 t 5 CO I 211 4 106 I de l I p4 r otal 740 4A4l 1890 74I 14611 8051 1776 5S11 211 117 t > 1 9r9 518 111 641 J 221 G 148 79 183 OSI 230 i Daily average for year 92 55 129 b 1 J p4c c 20 Inc 16 Inc 5 0 Inc 5 o 1 inc l 21 o Inc 180 Inc 24 Inc 24 Inc 31 Inc 1 43 Inc f gj 1 i < AN UPTODATE RECORD A PROGRESSIVE rM First Half of April J898 and 1903Nearly J Trebled EESWSISVpEAPER m Following is a statement I showing the number of oTY7 > 1 1 Inches of display and classified advertisements published 1 9 t R by The Tribune during the first half of April 1898 and 170131 T7 A I t of 1903 PEOPLE A 1 TD r lL f 1I1 J898 J APRIL 1 to Jb J903APRIL J to J5 i COUNTRY 1z I DlP 1aY lClaszifdll I Display I Classft 1 < j Q 1Nr1I l AprJl 1 JI 3 > > Od 1 a I 1 prll J 515 I 136 J 1 2 I 43 I IA1 1 fll 1 2 5S3 13 t A pI1 1 301 h > 1 pl1 u I z sf 1 Apl l 3 151 i i 1 Heil 3 6tH 131 No better evidence could be found of the progress and 1 j Ap1Il l 4 tH 1 I bO i 1 ril 41 1 GOB JJl f j i ¼ April 1 5i 265 55 p ril 5i I 2517 05 growth of Salt Lake City Utah Idaho Wyoming Montana c t itpril i 408 5a April I G j 52 I 186 J fJ1 April 71 1 4i5 63 April 7 1 603 1 16 tana t Nevada and Colorado our field of circulation or the 1 April 8 2BG 57 April S US 14G fact that these people I make and d L r E c3 J Apll 1 5 Z27 1 J pop e ma e an spend money than this e 11 r6 t Al1l 10 1v I 1 D Apll 1O n38 112 exhibit of The Tribunes advertising patronage II I cprll 11 341 58 April 11 41 101 P onage t 1 f I prll 12 323 64 Aplll l 12 2 304 There are no people on the face of the earth more jJI J 1 Apnl 13 34 t G3 April 13 olS 199 f 1 l l Ap r l 111 322 GO April 14 651 122 prosperous or progressive or having greater per capita 41 i L fQJ April 1u 199 01 1prI1 > 10 62 1 119 u r purchasing ower or who spend their I NIILA Total 5l17 J 921 Total 12 fib 2626 power t money more freely I I 1J1 DIy AY 360 I 61 DIy AY 816 1T5 regularly or intelligently than those who read The Salt r Jl Increase In display matter 124 per cent 1 d l t rJ 4 Increase in classified matter 187 per cent r Lake Tribune P J 11 j fOJ i F t yJ k a 1 m G < < W > > > > > > a laaE aBt p r L r t = i I r |