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Show Universal rVSL inri ' n! rn' v'" - ; .V V ' Vol. 29. No. 36. Sugar House, Utah Thursday, September 12, 1957 10 Cents Ultimate' Reached After Years of Effort : I l l fcf - " I . I I 1 '(.' J , - ' I . tjLy-vVr..- . Neisen R. Bank, Rotary president, and Chamber of Commerce member. Clair i King, publisher of South East Independent, look thru a copy of the first issue of the paper printed in . the shop, two years ago, when the plant was moved to the center of Sugar House. (Picture cn front page, shows big presses-bein- g moved into building. - 7 Months of intensive and cooper-ative planning by Sugar House, Highland Strip, Holladay and East Side merchants and community-minde- d residents have resulted this week in an move by the SOUTH EAST IN-DEPENDENT husband and wife publishing team, Clair and Emma King. Sparked by Sugar House Cham-ber of Commerce president, Paul Pehrson, and supported by mem-bers of the chamber and business-men in the area, this newspaper has jumped from a Sugar House weekly to a 16-pa- ge publication with an East Side area circulation of TWENTY - FIVE THOUSAND HOMES! "We've been planning this mom-ent for years," publisher Clair King said, "but we've never seemed to have been able to reach our goal before. But -- now that we're backed by East Side businessmen, you're really going to see something in the way of a GOOD weekly newspaper." Sugar House chamber president Pehrson stated: "We merchants are doing everything we can to make it easier for East Side resi-dents to shop closer to home. We have beautified our shopping area; we've (at great expense) installed acres and acres of parking areas; we've succeeded in promoting wi-der road construction to facilitate a fast flow of traffic, and we think we offer the greatest selec-tion of merchandise at the lowest prices of any trading area in the Intermountain West. Now we're supporting this newspaper so it can go into the homes of many who have never received it before. We hope that it's local news coverage and support in community affairs will be enjoyed by all who receive it." Editor Emma King had this to say: "Someone once wrote: .'News papers are just like people. They live in a community, take part in its home and business life,' and grow and mature. "Born of man's mind, the news-paper reflects his wants, shows his weaknesses, and gives him comfort and knowledge. Like a liv-ing thing, it advises him, chides him, stirs him to action, builds his knowledge and fills his loneli-ness with rich and silent compan-ionship.' "The SOUTH EAST INDEPEN-DENT was conceived in man's mind and it has grown steadily with Sugar House and the people of Southeast Salt Lake City. "Now, like a maturing adult, the INDEPENDENT is changing once again to keep pace," editor King said. Both Kings added: "For many years, Sugar House, Highland Drive and East Side businessmen have supported their "Sugar House newspaper" because they felt that a small, local paper, taking an ac-tive part in community life and projects was beneficial to the com-munity in general, and residents in particular. "This newspaper, published by (Continued on Page 15) Exhibits Readied For Fall Fair It's State Fair time again, and thousands of exhibitors will come from all sections of the state to vie for prizes, blue ribbons, and the judges compliments. Highlighted with such entertain-ing features as Holiday on Ice of 1958, television's Buffalo Bill, Jr.. Jimmy Jamison's sensational high diving act, auto acrobats, wrestl-ing, horse shows and agricultural and industrial exhibits, the fair this year promises to be the most successful ever. Utah State Fair manager, Don Wyatt, pointed out that prize-winnin- g Arabian horses would be put through their paces and that Utah residents would be amazed at the fabulous exhibits on this year's fair grounds. Beautiful Shirley Chugg will reign as Queen over the festivities which will take place September 13 to 22. O EDITORIAL . . . This may be the first time you have ever received an issue of THE SOUTH EAST INDEPENDENT. If so, you are reading the first copy which not only depicts a milestone in this newspaper's career, but more important, is establishing a series of "firsts" for newspapers in the Intermountain area! After nearly 30 years of tumultuous publication under a series of owners, the list of which reads like a "Who's Who" of Salt Lake City, the SOUTH EAST INDEPENDENT has at last "grown up." Years of toil, struggle and hard work, capped with recent months of intensive planning, hoping and yes, praying have cumulated with this issue and promises a future which has long been our ultimate ' goal: ' "That the SOUTH EAST INDEPENDENT be a TRUE voice of the People; a pleasure in their home, and a vital part in the success of south east businessmen . . . " This is our pact, and here's how we will accomplish it! First of all, we have added to our staff news, advertising, and business specialists. Second, we have almost overnight, increased our circula-tion to TWENTY-FIV- E THOUSAND! And third, we are now using new and better printing equipment. . But we didn't get here all alone. We could never have done it without the help, encouragement and support of area businessmen, and our friends and readers. This issue you're reading isn't perfect by a long shot . . . BUT WE'RE PROUD OF IT! We're proud because we've made the hurdle, and from now on it's a matter of continual improvement so that you, as well as we, will be proud of this newspaper. To EVERYONE who had a hand in our transformation . . . OUR MOST SINCERE THANKS! Clair and Emma King, Publishers jS.E. Furniture Birthday Party Is Huge Success Square dancing, musical selec-tions and beauty queens highlight-ed the 31st anniversary birthday party for Sugar House's South East Furniture Thursday evening. Party-goer- s saw square dance clubs from all over the state dance their favorite selections while tak-ing their program turn with some of Utah's better musicians and beauty contest winners. Guests attending the festivities, which were held on the company's huge, gaily-decorat- ed parking lot, were dressed in casual, or western garb and were served refresh-ments and prizes. Hosts for the occasion were Mr. and Mrs. Horace A. Sorensen, S. Morgan Sorensen, J. Gordon Soren-sen and Cal Sorensen, all officers of the nationally known pioneer furniture mart. THE CAMERA EYE Sil Freshman, manager of ladies apparel shop by the name of "Hal-m- ar of Sugar House," headed for Los Angeles, bent on a buying trip for "fall and holiday" clothing . . . expects to return Saturday, Sept. 14th . . . Took along the little woman, Marie, and left the kids, Lee, 14 and Jo, 12 (both girls) to stay with their grandmother, Mrs. Bell Freshman. . Observers note that the kids, who attend the Hillside Jr. High, stay home, go to school and get smart, while daddy spends the company's money on a buying trip ... Sil sez he's flying because it's cheaper, what with the high price of gasoline, motels and Las Ve-gas .. . His company figures flying is cheaper, too, for Sil will have more time . to pay attention to business . . . Sil has another economy angle: He takes wife Marie along to help choose some of the clothes by picking out styles she would like to own herself, but she sees so many different styles and lines she becomes confused and decides not to buy any of them person-ally . . . The style shows end about the time she comes out of this typi-cally feminine coma and she rea-lizes what an opportunity she has missed . . . Sil then tells her how much money he spent for the store ... She is so relieved that it was someone else's money that she stays happy until the next buying trip. . . Some guys REALLY have it figured . . . (Continued on Page 15) S.E. Businessman Named to Mission Milton L. Christensen, promin-ent Sugar House businessman and church and civic leader, has been chosen to head the French Mis- - sion of the L.D.S. Church. He will ; be accompanied to Europe by his wife and three children. Mr. Christensen served a French mission from 1923 to 1926, and has been active in all church capaci- - ties. At present he is serving as a J guide on Temple Square and as i secretary of the Senior Aaronic i Priesthood work in Parley's Ward, j He and Mrs. Christensen, the former Alice Miriam Curtis, have i five children, Mrs. Kenneth W. Schaap, Salt Lake; Milton A. Og- - i (Continued on Page 12) Furniture mart Remodeling Near Completion One of the largest expansions programs in Sugar House the "past month is the new addition to the pioneer furniture mart, Granite Furniture Company. The new building of the new ad-dition on. McClelland will adjoin the original building at 1050 East First South. ments also will be housed on the main floor in the new addition, near the side entrance. Mr. Rich-ards said the store would have al-most five times as many rolls of :arpet on display in the new de-artm-almost 200 rolls. "We (Continued on Page 12) Utahns Attend Kiwanis Meet Utahns attending the Kiwanis In-ternational annual convention of the Utah-Idah- o District at Sun Val-ley, Idaho, were Cliff Juhlin, Joe Sehee and Dick Keddington. The convention's speaking roster included Merle H. Tucker, of Gal-lup, New Mexico, who is Kiwanis International Trustee, and Reed Culp, Salt Lake City, who is Im-mediate Past International Presi-dent. Sugar House delegates were ac-companied by their wives. |